Representation of transport: A Rural Destination Analysis

Moscovici’s social representations perspective is applied to a study of transport in a rural destination. The principles are demonstrated using empirical data from a questionnaire survey, developed following in-depth qualitative research. The data analysis strategy was founded on inductive reasoning, by employing cluster analysis and correspondence analysis. A social representations analysis demonstrates how individuals draw on socially accepted explanations of transport where they have little or no direct knowledge or experience of the actual transport modes (notably the alternatives to the car). By so doing, ideas are further perpetuated. Importantly there is ambiguity surrounding responsibility to take positive action yet a key to addressing transport issues is acknowledgement of responsibility. Keywords: social representations, transport, rural destinations

The role of mobile applications in the consumer experience at music festivals.

The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organisers are choosing to develop festival specific apps designed to enhance the user experience. Based on a review of festival apps and focus groups with festival attendees, this article analyses the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer focused app interfaces that pay close attention to the event anticipation experience, scheduling capabilities before and during the festival and personalisation options to enhance ‘presence’. At a practical level, mobile charging facilities are vital at festivals to enable app use

Tourists’ representations of coastal managed realignment as a climate change adaptation strategy.

In coastal destinations climate change adaptation is needed to address coastal erosion due to a combination of sea level rise and more frequent extreme weather events leading to loss of natural features and tourism infrastructure. Managed realignment is increasingly adopted as a strategy to address coastal change; however, this has often proved a contentious strategy with stakeholder groups. This study explores tourists' representational framework of managed realignment and how this frames understanding of the concept, understanding of how coastal resources might change and implications for future visitation. Data compiled using a questionnaire adopted a social representations theory perspective to analyse how collective tourists’ ideas may serve to mobilise the public in various ways. In general tourists have a poor understanding of managed realignment anchored to historic coastal management strategies and contextualised by use values with consequent implications for tourism planning and coastal management decision making

Transport and travel in a fragile rural tourist destination: a social representations perspective of residents' and visitors' mobility patterns.

It is a well established fact that visitors to rural destinations in the UK and other parts of Europe are highly car dependent. This car dependency has resulted in a variety of initiatives intended to tackle the associated undesirable consequences. While there are some success stories, the negative impacts of transport still pervade for residents and visitors in many destination areas. Few studies address the social assumptions that underlie travel behaviour decisions. When Moscovici's social representations theory is employed it suggests that we should develop and draw on shared perceptions, or theories, of the world around us in order to interpret our behaviour. Social representations theory offers a dynamic approach to understanding how social conceptions shape our understanding of transport and travel behaviour. This approach brings in a theoretical perspective that has been absent from tourism and local transport literature and is largely absent from the wider transport debate. The aim of the study was to enhance the understanding of tourism and leisure mobility in a rural tourism context by applying social representations theory. A case study approach was employed to provide an in-depth investigation of the transport issues in a fragile tourism destination area: Purbeck, Dorset, UK. The study includes exploratory research to define the important value concepts for the population in the study area relating to transport and tourism, followed by an examination of travel patterns and travel behaviour of visitors to the area through the use of a travel diary. Finally, a questionnaire survey was undertaken with visitors at various attractions in the area. A social representations perspective demonstrates the importance of examining the social reality and the social processes that underlie people's decision making. The findings indicate that there are pervasive representations of tourism and transport forming a socially constructed consensus which shapes views of transport and tourism. While the study shows that people would like public transport to be improved, this is essentially an idealised representation and an idea perpetuated by a public that makes little use of public transport and has little intention of leaving the car behind. Arguably, people have developed a social construction of how to deal with transport problems whereby the failure of public transport reinforces the existing situation of high car use and there is little attempt to restrict car use. This study challenges this strategy and discusses practical implications for managing mobility in sensitive rural destinations

Mobile technology and the tourist experience: (Dis)connection at the campsite

Mobile technology is playing an increasing role in the tourist experience and a growing body of tourism research has focused on this area. There is often an implicit assumption that tourists embrace mobile connectivity and relatively little research has explored the tourist experience of disconnection, whether purposeful or imposed by technological limitations. This study explores the desire for digital (dis)connection during camping tourism. Data compiled using interviews and a survey revealed that the tourist is not ‘always connected’ and up to 50% have some desire to disconnect. There is ambiguity about mobile technology use in tourism with dilemmas regarding the value of connectivity versus the desire to ‘get away from it all’. The analysis found digital engagement had a small effect on desire for disconnection however, patterns were not marked. The findings have implications for mobile technology solutions in tourism

Sixth Sense Transport : Challenges in Supporting Flexible Time Travel

In this paper, we consider the challenges associated with providing a mobile computing system that helps users enjoy a more flexible relationship between time and travel. Current travel plans, especially in Western cultures, are dominated by a strict notion of time. The need to conform to schedules leads to increased pressures for travellers and inefficiencies when these schedules cannot be met. We are interested in exploring the extent to which mobile computing can be used to help travellers relax these schedules and adopt a more opportunistic approach to travel – potentially helping to reduce the environmental, financial and societal costs of modern travel

Collaborative Travel Apps, Reciprocity and the Internet of Things

As cities become increasingly connected, both people and objects can connect to the Internet to transmit and receive information. This is the Internet of Things. Smartphone technology can help identify current and anticipate future patterns of behaviour and, with its social networking capabilities, allow users to imagine collaborative opportunities. This has led to the development of collaborative travel apps designed to enable activities like lift sharing. However, two projects working with community based travel collaboration apps identify significant challenges to people accessing forms of travel assistance due to the imperative of reciprocity. Collaborative travel apps depend on users to offer help, but they also need users to ask for or accept help. This paper analyses the fundamental challenges of reciprocity as facilitated by these apps and considers how the near future Internet of Things might alter practices.Trials of purpose built collaborative travel apps were conducted across four communities (a campsite, two rural villages and an urban fringe estate) during 2013 and 2014 involving 66 participants. Data were collected by in-depth interviews and all app activities (messages and transactions) were recorded through a linked database.Offers of help dominated in contrast to requests for and acceptance of help.Feelings of indebtedness inhibit app use since they threa ten a user’s status, power and freedom of action with respect to the donor of help. Other transport issues of flexibility and control were also apparent. The paper discusses how indebtedness might be addressed during the design and implementation of such apps. Also, the emergence of the Internet of Things, with its more anticipatory systems, prompts a reappraisal of current Internet based collaborative communities which raises questions about the human regulation of reciprocal arrangements and presents opportunities for parties who are less able to reciprocate such as the ageing population

Using the Car in a Fragile Rural Tourist Destination: A Social Representations Perspective

The visitor experience of place is inextricably linked to our ability to travel around an area at will, yet this mobility creates many problems especially in scenic rural areas of the UK. The study presented here attempts to unravel visitors’ experiences of mobility using Moscovici’s social representations approach. Travel diaries were employed to explore visitors’ transport choices and mobility patterns during the peak season in Purbeck, Dorset, UK. Analysis focuses on how such patterns reflect a social representation of mobility and the implications this has for visitor travel at destinations