KEPUASAN PELAYANAN PELANGGAN BERBASIS BAURAN PEMASARAN

ABSTRACT This study aims to examine the satisfaction of cadets from the perspective of service as an intervening based on marketing mix in Yogyakarta Maritime Academy. In this case the researcher wants to know how far the Promotion, Price and Place, Service individually or collectively affect the cadet’s satisfaction. The subjects of this study are 71 cadets level III of the 3 (three) majors available at AMY namely KPN, Nautical and Teknika. In this study to test the instrument by using SPSS 17.0, and the indicator test using SmartPLS 3.0. Results of this study showed that Promotion, Price and Place simultaneously are proved together significantly influence the variable performance as 59.6 %, the remaining 40.4 % is influenced by other factors not included in the model. That is simultaneously variable promotion, price and place are proved to have an influence on the service AMY cadets. Promotion, Price, Place and Service simultaneously together influence the cadets satisfaction variables is known from the analysis hypotheses suggesting a P Value of 0.00 smaller (<) than 0.05. besides of that, if the promotion is done well, the price affordable tuition, a built in support for teaching and learning activities, the cadets will get academic services in line with expectations.  Keywords: Promotion, Price, Place, Service, Cadets Satisfactio

PELATIHAN PEMAHAMAN DIVISION OF WORK DAN PEMBUATAN PLAN PROGRAM KERJA TAMAN PENDIDIKAN AL-QURAN

ABSTRAKPedoman pembagian kerja (division of work) di dalam suatu organisasi akan dapat membantu ketepatan tugas dan tanggungjawab yang diberikan kepada masing-masing anggota dalam suatu organisasi. Tujuan pengabdian kepada masyarakat (PKM)  ini adalah untuk melakukan pelatihan terhadap pengurus Masjid Nurul Islam terkait pemahaman division of work masing-masing bagian selain itu melakukan pendampingan dalam pembuatan plan program kerja seksi dakwah takmir dalam rencana pelaksanaan Taman Pendidikan Al-Quran (TPA) untuk dewasa. PKM ini dilaksanakan pada Tanggal  07 Agustus 2023-07 Maret 2024 yang bertempat di Masjid Nurul Islam Dusun Jetis Sinduadi Mlati Sleman Yogyakarta. Sasaran PKM adalah anggota yang tergabung dalam Organisasi Takmir Masjid Nurul Islam dengan jumlah peserta 14 orang. Alur PKM yaitu melakukan pengamatan/observasi lingkungan terkait kebutuhan, penyampaian materi, dan pendampingan pembuatan Konsep Implementasi Pelaksanaan TPA Dewasa dan pembuatan kinerja Seksi dakwah Organisasi Takmir Masjid. Hasil dari PKM ini adalah terlaksananya penyampain materi terkait pemahaman division of work masing-masing bagian Organisasi takmir Masjid Nurul Islam diantaranya penasehat, ketua, sekretaris, bendahara, sarana dan prasarana, dakwah / phbi, humas, keamanan. Terlaksananya pendampingan dalam pembuatan plan program kerja seksi dakwah takmir dalam rencana pelaksanaan Taman Pendidikan Al-Quran (TPA) untuk dewasa mulai dari metode mengajar, pembuatan formulir pendaftaran, persiapan sebelum pembelajaran diantaranya terkait sistem pendanaan, sistem pembayaran, administrasi peserta termasuk pembuatan blanko penggolongan kelas, blanko presensi pembelajaran, blanko daftar kemajuan pembelajaran.. Kata kunci: division of work; plan program kerja; taman pendidikan al-quran. ABSTRACTGuidelines for the division of work in an organization will be able to help the accuracy of tasks and responsibilities given to each member of an organization. The purpose of this community service is to conduct training for the management of the Nurul Islam Mosque related to understanding the division of work of each section in addition to assisting in making a work program plan for the Dakwah Takmir section in the implementation plan of the Al-Quran Education Park for adults. The community service will be held on August 7, 2023-March 7, 2024. The target of the community service is members who are members of the Nurul Islam Mosque Takmir Organization with a total of 14 participants. The flow of community service is to make environmental observations related to needs, deliver material, and assist in making the Concept of Implementation of Adult Landfill Implementation and making the performance of the Da'wah Section of the Takmir Masjid Organization. The result of this community service is the implementation of the material presentation related to the understanding of the division of work of each part of the Nurul Islam Mosque Takmir organization including advisors, chairman, secretary, treasurer, facilities and infrastructure, da'wah / phbi, public relations, security. The implementation of assistance in making a work program plan for the dakwah takmir section in the implementation plan of the Al-Quran Education Park for adults starting from teaching methods, making registration forms, preparation before learning including related to the funding system, payment system, participant administration including making class classification blanks, learning attendance blanks, learning progress list blanks. Keywords: division of work; work program plan; al-quran education par

KEPUASAN PELAYANAN PELANGGAN BERBASIS BAURAN PEMASARAN

This study aims to examine the satisfaction of cadets from the perspective of service as an intervening based on marketing mix in Yogyakarta Maritime Academy. In this case the researcher wants to know how far the Promotion, Price and Place, Service individually or collectively affect the cadet’s satisfaction. The subjects of this study are 71 cadets level III of the 3 (three) majors available at AMY namely KPN, Nautical and Teknika. In this study to test the instrument by using SPSS 17.0, and the indicator test using SmartPLS 3.0. Results of this study showed that Promotion, Price and Place simultaneously are proved together significantly influence the variable performance as 59.6 %, the remaining 40.4 % is influenced by other factors not included in the model. That is simultaneously variable promotion, price and place are proved to have an influence on the service AMY cadets. Promotion, Price, Place and Service simultaneously together influence the cadets satisfaction variables is known from the analysis hypotheses suggesting a P Value of 0.00 smaller (<) than 0.05. besides of that, if the promotion is done well, the price affordable tuition, a built in support for teaching and learning activities, the cadets will get academic services in line with expectations

Pelatihan Digital Leadership 4.0 Bagi Pengurus OSIS SMKN 2 DEPOK

Leadership adalah tentang sosok penentu yang dapat membuat orang lain terinspirasi untuk melakukan suatu pekerjaan dan memajukan suatu organisasi. Sekolah merupakan sebuah institusi lembaga terorganisasi yang didalamnya ada aktivitas pembelajaran dan tempat untuk belajar berorganisasi. OSIS merupakan salah satu &nbsp;wadah dalam organisasi siswa yang resmi berada pada sekolah tersebut dan tempat untuk belajar mengenai leadership. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini mempunyai tujuan untuk memberikan pengetahuan&nbsp; dan membuka wawasan baru tentang konsep digital leadership 4.0 bagi pengurus OSIS SMKN 2 Depok, Sleman. Metode Pelaksanaan PKM ini menggunakan metode pelatihan yang disertai dengan pre-test &nbsp;dan post-test. Hasil evaluasi dari kegiatan PKM ini adalah secara keseluruhan pengetahuan tentang konsep digital leadership 4.0 bagi pengurus OSIS SMKN 2 Depok mengalami kenaikan sebesar 57%, dengan rata-rata hasil pre-test sebesar 28% dan rata-rata hasil post-test sebesar 85%