29 research outputs found

    (De)legitimation of power of agency. A multimodal critical analysis of social practices during COVID-19 pandemic in Romania

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    The COVID-19 pandemic has been a real challenge to national and international authorities, bringing social and ideological implications. The shift from urgency to action and an appropriate message tailoring are essential in such a sanitary crisis. This article presents a multimodal critical discourse analysis of the Facebook posts of the Romanian Ministry of Health and of the online users’ comments. The aim of the study is to examine how the Romanian authority and citizens use semiotic resources (multimodal texts) in order to give meaning and make meaning of the social practices related to the COVID-19 pandemic. The findings reveal that the Romanian authority mainly focused its messages on (de)legitimizing the actions of various abstract participants in an information campaign meant to counter fake news. The salience of behavioural processes-as-instructions highlighted a reduced agency of the Ministry of Health and an increased agency for Romanian citizens. The online users employed polarization as a discursive strategy to legitimate the Romanian authority’s calls-to-action that challenge the conservative liberalism ideology of the government and to delegitimate the tardiness of these actions

    Insights into the European Years’ Communication Toolboxes

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    Since 1983 the European syntagm “unity in diversity” has been implemented in the European Years’ communication campaigns. Dependent on subsidiarity and decentralization, European Years focus on a specific issue which constitutes the subject of a year-long awareness campaign. Beyond the involvement of Europe’s citizens through their local, regional and national authorities in the implementation of the European Years’ policies, there is a unity at the level of the visual communication of the EU by two important image-building elements: EY logos and communication toolboxes. The European Years’ communication toolboxes can be considered signs of inclusion since every organization is expected to customize the templates in the official campaign design of the European Year. The analysis will focus on the image-building elements of three European Years (2010, 2011, 2012). Having social semiotics as the qualitative research method and the analytical framework based on the distinction between design resources and representational resources, I will analyze the double layers of the high intensity point of inclusion: (1) the European Years’ branding process; (2) the visual deontic modality within the visual guidelines of the EY communication toolbox

    Activismo cĂ­vico digital en RumanĂ­a: La comunidad de Facebook en las protestas on-line contra Chevron

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    Este artículo presenta los resultados del análisis cuantitativo de las auto-representaciones de dos comunidades rumanas en Facebook durante las protestas on-line y off-line en contra del «fracking» en Rumanía. En 2013 los rumanos comenzaron a protestar contra las explotaciones de gas del gigante energético norteamericano Chevron en la aldea de Pungești. Este movimiento de resistencia pasó, en poco más de un mes, de ser una herramienta de movilización rural a una de alcance nacional cuyo objetivo era ayudar a los campesinos afectados por las explotaciones de gas planificadas por Chevron. Dado que el óptimo grado de implicación on-line para pasar a una participación off-line depende mucho de las prácticas informativas, consideramos que un análisis de textos publicados en Facebook reflejará si estos son compatibles y relevantes para los manifestantes. Nuestra premisa teórica está basada en la teoría del encuadre en movimientos sociales e informa nuestro análisis de contenido comparativo de los textos de dos comunidades rumanas de Facebook desde octubre de 2013 hasta febrero de 2014. En el trabajo se identifican las estrategias de encuadre verbal y visual, y los marcos de acción colectiva utilizados para formar la identidad de estas comunidades online. Los resultados obtenidos muestran el predominio de «la lucha por la tierra» como principal marco de acción colectiva, seguido del «conflicto» y la «solidaridad», e indican la preeminencia de fotos y archivos de vídeo como recursos de encuadre de relevancia cultural y como pruebas del activismo fuera de Internet en contra del «fracking» en RumaníaThis article presents the results of a quantitative analysis of two Romanian Facebook communities’ self-presentations during the online and offline anti-fracking protests in Romania. In 2013 Romanians started to protest against the gas exploration of the US giant Chevron in the village of Pungești. The online and offline Pungești Resistance Movement turned within one month from a rural to a national mobilization tool meant to help the Romanian peasants affected by the proposed shale gas exploration operations of Chevron. Since the online engagement desired to finally turn into an offline participation is highly dependent on the informing practice, we consider that a framing analysis of the Facebook posts will reflect whether they are culturally compatible and relevant for the protesters. Using the framing theory in social movements as our theoretical background, we provided a comparative content analysis of two Romanian Facebook communities’ postings (October, 2013 - February, 2014). We focused on identifying the verbal and visual framing devices and the main collective action frames used for the shaping of the online communities’ collective identity. The findings revealed a dominance of «land struggle» as a collective action frame followed by «conflict» and «solidarity» and a salience of photos and video files used as framing devices of cultural relevance for Romanian protesters and of evidence of offline anti-fracking activism in Romani

    (De)legitimation of power of agency. A multimodal critical analysis of social practices during COVID-19 pandemic in Romania

    Get PDF
    The COVID-19 pandemic has been a real challenge to national and international authorities, bringing social and ideological implications. The shift from urgency to action and an appropriate message tailoring are essential in such a sanitary crisis. This article presents a multimodal critical discourse analysis of the Facebook posts of the Romanian Ministry of Health and of the online users’ comments. The aim of the study is to examine how the Romanian authority and citizens use semiotic resources (multimodal texts) in order to give meaning and make meaning of the social practices related to the COVID 19 pandemic. The findings reveal that the Romanian authority mainly focused its messages on (de)legitimizing the actions of various abstract participants in an information campaign meant to counter fake news. The salience of behavioural processes-as instructions highlighted a reduced agency of the Ministry of Health and an increased agency for Romanian citizens. The online users employed polarization as a discursive strategy to legitimate the Romanian authority’s calls-to-action that challenge the conservative liberalism ideology of the government and to delegitimate the tardiness of these actions
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