Dragons in the Drawing Room: Chinese Embroideries in British Homes

Chinese embroideries have featured in British domestic interiors since at least the seventeenth century. However, Western imperial interests in China during the mid-nineteenth and early twentieth century created a particular set of meanings around Chinese material culture, especially a colonial form of nostalgia for pre-nineteenth century China, with its emperors and 'exotic' court etiquette. This article examines the use of Chinese satin-stitch embroideries in British homes between 1860 and 1949, and explores how a range of British identities was constructed through the ownership, manipulation and display of these luxury Chinese textiles

Gift-giving behavior / BEBR No. 449

Includes bibliographical references

Highways and buyways

HIGHWAYS AND BUYWAYS Highways and buyways ([1]

Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board

Purpose – To bring together the thoughts and opinions of key members of the Journal of Islamic Marketing’s (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing - in the interests of stimulating further erudition. Design/methodology/approach – The authors adopted an ‘eagle eye’ method to investigate this phenomenon: Where attempts were made to frame general principles and observations; alongside a swooping view of key anecdotal observations - in order to ground and enrich the study. We participated in an iterative process when analysing longitudinal and contemporary phenomenological data, in order to arrive at a consensus. This was grounded in: Triangulating individual and collective researcher findings; critiquing relevant published material; and reflecting upon known reviewed manuscripts submitted to marketing publications – both successful and unsuccessful. Findings – We assert that a key milestone in the study and practice of marketing, branding, consumer behaviour and consumption in connection with Islam and Muslims is the emergence of research wherein the terms “Islamic marketing” and “Islamic branding” have evolved – of which JIMA is also a by-product. Some have construed Islam marketing/branding as merely a niche area. Given the size of Muslim populations globally and the critical importance of understanding Islam in the context of business and practices with local, regional and international ramifications, scholarship on Islamic marketing has become essential. Western commerce and scholarship has been conducted to a limited extent, and some evidence exists that research is occurring globally. We believe it is vital for “Islamic marketing” scholarship to move beyond simply raising the flag of ‘Brand Islam’ and the consideration of Muslim geographies to a point where Islam – as a way of life, a system of beliefs and practices, and religious and social imperatives – is amply explored. Research limitations/implications – An ‘eagle eye’ view has been taken, which balances big picture and grassroots conceptual findings. The topic is complex – and so while diverse expert opinions are cited, coverage of many issues is necessarily brief, due to space constraints. Practical implications – Scholars and practitioners alike should find the thoughts contained in the paper of significant interest. Ultimately, scholarship of Islam’s influences on marketing theory and practice should lead to results which have pragmatic implications, just as research on Islamic banking and finance has. Originality/value – The paper appears to be the first to bring together such a diverse set of expert opinions within one body of work, and one that provides a forum for experts to reflect and comment on peers’ views, through iteration. Also the term Crescent marketing is introduced to highlight how critical cultural factors are, which shape perceptions and Islamic practises

Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising

This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center–periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the West as a symbol of colonialism. Such depictions are class- and color-based and show under-class and dark-skinned consumers in subordinate positions. Furthering such neocolonial frames of consumption, Indian advertising advances the middle-class desire for Eurocentric modernity by reinforcing the colonial trope of India as temporally lagging behind the West. Finally, middle-class consumer respectability involves a neocolonial whitening of self with epidermalized shaping of inter-corporeality and agency. In uncovering the theoretical implications of advertising as a site of avenging degradation, desiring modernity, and whitening of self, this study contributes by offering insights into how the politics of post-colonial consumer respectability furthers neocolonial frames of consumption

Key concepts in artificial intelligence and technologies 4.0 in services

The emerging Industry 4.0 technologies that are impacting the global economy also represent an extraordinary opportunity to increase customer value in the service sector. Indeed, the ongoing Fourth Industrial Revolution differs from previous technologies in three main ways: (1) technological developments overcomes humans’ capabilities such that humans or even companies are no longer controlling technology; (2) customers embrace life in new technology-made environments, and (3) the boundaries between human and technology become to be blurred. This document explains these novel insights and defines the key AI-related concepts linked to each of these three distinctive aspects of Technologies 4.0 in services

Handbook of the sharing economy

HANDBOOK OF THE SHARING ECONOMY Handbook of the sharing economy ([1]

Práticas de consumo incertas em um futuro incerto

This special issue of Cadernos EBAPE.BR sought to provoke a reflection focused on uncertain consumption practices in an uncertain future. While prior marketing and consumer research has explored consumer practices framed by an institutionalized, known, and more or less predictable context, the set of articles approved in this edition reveals different nuances. From experiential accounts of grief to the role of music in coping with the struggles of isolation to the overlap of social roles, these papers may help us to reflect on what we can do together, as a society, to tackle the challenges brought by COVID-19 not only at the local level but also globally.Este número especial de Cadernos EBAPE.BR se propuso provocar una reflexión centrada en las prácticas de consumo inciertas en un futuro incierto. Si bien investigaciones previas de marketing y consumo han explorado prácticas de consumo enmarcadas en un contexto institucionalizado, conocido y más o menos predecible, el conjunto de artículos seleccionados para esta edición revela diferentes matices. Desde relatos experienciales de duelo hasta el papel de la música para sobrellevar el aislamiento y la superposición de roles sociales, estos artículos pueden ayudarnos a reflexionar sobre lo que podemos hacer juntos, como sociedad, para enfrentar los desafíos planteados por la COVID-19 no solo a nivel local sino también global.Esta edição especial do Cadernos EBAPE.BR buscou provocar uma reflexão focada em práticas de consumo incertas em um futuro incerto. Enquanto pesquisas anteriores de marketing e consumo têm explorado práticas de consumo circunscritas em um contexto institucionalizado, conhecido e mais ou menos previsível, o conjunto de artigos aprovados nesta edição revela nuances diferentes. De relatos experienciais de luto ao papel da música no enfrentamento do isolamento e da sobreposição de papéis sociais, os artigos publicados podem nos ajudar a refletir sobre o que podemos fazer juntos, como sociedade, para enfrentar os desafios trazidos pela COVID-19, não apenas em nível local, mas também globalmente

Advertising Liminality: Advertising As Liminal Space of Social Transformation in China

Most research on Chinese advertising relies on content analysis and compares cultural values reflected in advertising with those of other countries. Through a semiotic approach, we focused on the political aspects of Chinese advertising, and examined the role of advertising in the country's transition to a consumer society. Our conception of advertising liminality examined the ritual of advertising during social transition and extended Sherry's cultural framework of advertising. We also contributed to our field by applying semiotic approach to the studies of Chinese advertising. [to cite]

Consuming postcolonial shopping malls

Through a naturalistic inquiry, we interpret shopping malls in India as post-colonial sites in which young consumers deploy the West in an attempt to transform their Third World identities. Shopping malls in former colonies represent a post-colonial hybridity that offers consumers the illusion of being Western, modern, and developed. Moreover, consumption of post-colonial retail arenas is characterised as a masquerade through which young consumers attempt to disguise or temporarily transcend their Third World realities. This interpretation helps us to offer insights into transitioning retail servicescapes of the Third World, which in turn helps to improve extant understanding of consumer identity and global consumer culture