Effect of Dialogue-Analysis and Fishbowl Instructions on Retention Ability of Business Education Students in Principles of Marketing in North-Eastern Nigeria

The study investigated the Effect of Fishbowl and Dialogue-Analysis on retention ability of business education students in Principles of Marketing. The study had four objectives, four research questions and four null hypotheses. An intact three classes of 370 were used for the study. The instrument used for data collection was Diagnostic Marketing Achievement Test and Marketing Retention Achievement Test. The instruments were pilot tested and the result of the pilot study established the reliability coefficient of .809. The students were tested using DMAT after the treatment. The DMAT was reshuffled and called Marketing Retention achievement Test (MRAT). The MRAT was administered two weeks after post-test. The scripts of the test were marked and subjected to statistical analysis using SPSS to compute mean and mean difference which was used to answer the research questions. Paired Sample t-test was employed in testing hypotheses one and two while ANOVA was employed to test null hypotheses four. Effect size was also calculated to further affirmed the results of research questions and hypotheses. All the hypotheses were tested at the 0.05 level of significance. The result revealed among others that Fishbowl and Dialogue-analysis has effect on the retention ability of students in principles of marketing. It was therefore concluded that the adoption of these instructional strategies will help reduce the rate of students’ failure in Principles of Marketing. Based on the findings, it was recommended that lecturers should be using fishbowl and dialogue analysis instructional strategies in teaching Principles of Marketing. Key words: Dialogue-Analysis, Fishbowl, Retention, Principles of Marketing DOI: 10.7176/JEP/11-5-14 Publication date: February 29th 2020

Effect of Computer Aided Instruction on Students’ Academic Achievement in Corporate Ethics at Tertiary Institutions Level in North Eastern Nigeria

This study investigated the effect of Computer Aided Instruction (CAI) on the achievement of students in corporate ethics at tertiary level institution. The study had four objectives, four research questions and four null hypotheses. Quasi-experimental design was used for the study. The population of the study was 202 students that offered corporate ethics 2017/2018 academic year in three universities offering Business Education in North-Eastern Nigeria. 136 students were used for study. Data were collecting using a multiple choice question. The instrument was validated by 4 experts in Vocational and Technical Education. In order to determine the reliability of the instrument, pilot test was conducted. The result gave reliability coefficient of 0.67. The data for the questions were analyzed using mean and standard deviation to answer research questions while t-test was employed in testing the null hypotheses at the 0.05 level of significance. Results of the study revealed that students taught CAI package achieved better than those taught using the conventional lecture method. It therefore means that the use of CAI will help to improve the performance of students in corporate ethics. It was therefore recommended among other things that, business education lecturers should incorporate the use of CAI in teaching corporate ethics to students Keywords: Computer Aided Instruction. Academic Achievement, Corporate Ethics. DOI: 10.7176/JEP/10-29-07 Publication date:October 31st 201