Menumbuhkan Rasa Profesionalitas Dalam Berwirausaha Untuk Menciptakan Sumber Daya Manusia Yang Berkualitas

Improving professionalism in entrepreneurship has become the main focus in creatingquality human resources. Entrepreneurship is not just about starting a business, it's alsoabout developing the skills, knowledge, and attitudes that support success in the competitivebusiness world. This paper explores strategies to improve professionalism inentrepreneurship in order to create superior Human Resources. The emphasis onentrepreneurial education is evident effective in improving the quality of Human Resourcesin this sector. Educational programs that integrate theory with practical experience, such asthe independent entrepreneurship program as one of the breakthroughs of the Ministry ofEducation and Culture to create a narrative that has an entrepreneurial spirit, provideopportunities for aspiring employers to develop their skills thoroughly. In addition,collaboration between educational institutions, industry, and government is also key inimproving professionalism in entrepreneurship. With the Independent Entrepreneurshipprogram, there is great hope to improve professionalism in entrepreneurship to create qualityHuman Resources through structured education, cross-sector collaboration, and awareness ofresponsibility social, so as to form a generation of entrepreneurs who are resilient,innovative, and result-oriented that are positive for society and the environment

Analisis Efektifitas Digital Marketing dalam Optimasi Strategi Bisnis dan Meningkatkan Penjualan Produk Berkelanjutan

Nowadays, people are no stranger to communication technology. Especially with the development of the times, communication technology continues to develop to be easier to access. all information can be obtained quickly from any country, even the buying and selling process is now also easier through the internet. Digital marketing is present in the development of a modern buying and selling process, namely marketing activities that use techniques or utilise digital media with the aim of obtaining data, markets and customers. In the past, marketing strategies mostly used conventional media for promotion, such as magazines, banners, billboards, and so on. Nowadays, where technology and the internet are so advanced, marketing activities certainly need to utilise technology and the internet which is much more beneficial. This is because almost everyone in the world, especially in Indonesia, spends more time with gadgets, the latest technology, which are all connected to the internet. To be able to implement digital marketing, all promotions will be directed to the use of social media, websites, e- commerce platforms, applications, and so on. In the business world, the more people who know about our business, the faster the business will get transactions. Digital marketing plays an important role in reaching a wider market through more practical methods than traditional marketing methods. So that it will be able to optimise business strategies and increase sustainable product sales

Meningkatkan Jiwa Wirausaha Mahasiswa yang Inovatif dalam Menghadapi Era Ekonomi Digital

Undergraduate level education at universities, whether private or state managed, not only provides learning and knowledge to students, but also provides degrees attached to their names. However, granting this degree does not guarantee that students will easily get a job in accordance with their field of study. Many graduates face difficulties in finding work, leading to an increase in unemployment rates. Recognizing this problem, the Indonesian government, through the Ministry of Education and Culture, developed an Independent Entrepreneur training program Entrepreneurship program at the Muhammadiyah University of Surakarta in 2022. This program aims to stimulate students' interests and talents, as well as assist them in creating jobs according to their abilities and competencies. Entrepreneurship education is considered crucial for reducing the unemployment rate in Indonesia. This program lasts for four months and involves a number of activities, ranging from workshops with experienced entrepreneurs, internships in small and medium enterprise (UKM) units, pitching activities, to making prototypes or innovative products by students. The final stage involves marketing student products to the public. The results of this program are in line with expectations, showing that these activities can help students become active entrepreneurs. Funding support and field guidance from supervisors also play a role in increasing the entrepreneurial spirit of students at Muhammadiyah University of Surakarta. This program provides concrete solutions to the challenge of unemployment by developing students' entrepreneurial skills and encouraging them to create jobs in the future