Peran Brand Image Memediasi Pengaruh Word of Mouth Terhadap Purchase Intention (Studi Pada Produk Mie Samyang Hot Spicy Chicken Di Kota Denpasar)

Penelitian ini bertujuan untuk mengetahui peran brand image dalam mempengaruhi word of mouth terhadap purchase intention. Penelitian ini dilakukan di Kota Denpasar dengan mengambil sample sebanyak 110 responden. Kriteria responden diukur dengan menggunakan teknik purposive sampling. Responden yang dilibatkan memiliki kriteria belum pernah membeli produk mie Samyang Hot Spicy Chicken. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang berisi butir-butir pertanyaan serta diuji dengan menggunakan uji validitas dan uji reliabilitas. Teknik analisis data yang digunakan dalam penelitian ini adalah menggunakan teknik analisis jalur (path analysis) dan teori Solimun. Hasil yang didapatkan dari penelitian ini adalah brand image sebagai variabel yang menjembatani antara pengaruh variabel word of mouth terhadap purchase intention disebut sebagai variabel mediasi sebagian (partial mediation). Hasil ini membuktikan bahwa brand image mampu menjadi variabel mediasi pengaruh word of mouth terhadap purchase intention

Computer Anxiety Dalam Konteks Pendidikan Akuntansi

The development of information technology in the era of modernization and globalization impact on the world of accounting, which is now integrated with the computer. Accounting student is required to use and operate computers and accounting software given the importance of mastering computer technology and telecommunications in the business world. The problem arises when there are still students who react negatively ranging from passive response to the rejection of the use of computers. This study tried to delve deeply into the influence of personality type, gender, and GPA to anxiety computing (computer anxiety) in the context of accounting education.Research using instruments Computer Anxiety Rating Scale (CARS) to measure anxiety variable computing and instruments Myers Briggs Type Indicator (MBTI) to measure variables personality type.Samplingusing 180 students in Faculty of Economics and Business Udayana University majoring in accounting. The data collected using the method of survey with questionnaire technique.Regression analysis is used as the data analysis technique with SPSS.The result that responden with extrovert type, high-relative GPA, tend to have a lower level of computer anxiety. However, the difference of gender does not have any variant in computer anxiety level

Pengaruh Green Marketing Mix terhadap Keputusan Pembelian Makanan dan Minuman pada Restoran Braga Permai Cabang Bali

Creating customer satisfaction resulting in purchasing decisions, namely the green marketing mix strategy. Green marketing mix is ​​the marketing of products that are considered safe for the environment, thus environmentally friendly marketing combines various activities including product modification, changes in production processes, changes in packaging, and modifying advertisements. The green marketing mix consists of green products, green prices, green places, and green promotions. The purpose of this study is to determine the effect of green product, green price, green place, and green promotion on purchasing decisions partially and simultaneously. The sample used in this study were 99 people who were visiting the Braga Permai restaurant, Bali branch. The data analysis technique used in this study was multiple linear regression analysis. From this research, it is found that green product, green price, green place, and green promotion have a positive and significant impact on food and beverage purchasing decisions at the Braga Permai restaurant, Bali branch. The suggestion in this research is to further examine other factors that can influence purchasing decisions

PKM Improving The Competitiveness of Loteng Chips Umkm Through Digital Marketing in Cepik Village, Tabanan, Bali

Micro, Small and Medium Enterprises (MSMEs) are increasingly popular in Indonesia and involve mothers, adults, and students. In Cepik Village, Tabanan-Bali, MSMEs sell attic chips, a crunchy and savory snack. The stages of program implementation are as follows :(1) Socialization regarding the importance of attractive and hygienic packaging; (2) Socialization of digital marketing strategies and assistance in creating social media for partner businesses; (3) Socialization of the creation of digital financial reports and training in creating digital financial reports in excel format. Loft chips are fried foods from grated cassava seasoned with salt, garlic, coriander, galangal, and typical fillers such as peanuts or soybeans. This MSME is a typical complementary food to rice in the village. Warmadewa University has the potential to contribute to preserving and developing attic chips MSMEs in Cepik Village by providing facilities, attractive packaging, digital marketing, and training in making digital financial reports. These MSMEs face a lack of understanding of packaging, digital marketing, and digital financial reports

PENGABDIAN KEPADA MASYARAKAT: RUMAH SINGGAH SEHAT KREATIF MENOLAK CORONA

Yayasan Peduli Kanker Anak Bali is one of the non-profit foundations that helps children with cancer who need a temporary house while being treated at Sanglah Hospital. The priority problem faced by our partners is that children suffering from cancer have a higher risk of being infected with COVID-19, but masks and hand sanitizers are increasingly expensive and scarce, besides that the economy is also feeling increasingly sluggish due to the outbreak of this COVID-19 infection. This dedication activity aims to increase their knowledge of a clean and healthy life program, training in making hand sanitizers, and masks. The method used is the method of counseling, training and mentoring, and evaluation will be carried out to monitor the success of the activity. Based on the pre and posttest evaluation, an increase in knowledge of as much as 81% about a clean and healthy life program and all partners can make hand sanitizers and masks.   Keywords: COVID-19, cancer foundation, hand sanitizers, mask

PKM Improving the Competitiveness of Loteng Chips UMKM Through Digital Marketing in Cepik Village, Tabanan, Bali

Micro, Small and Medium Enterprises (MSMEs) are increasingly popular in Indonesia and involve mothers, adults, and students. In Cepik Village, Tabanan-Bali, MSMEs sell attic chips, a crunchy and savory snack. The stages of program implementation are as follows :(1) Socialization regarding the importance of attractive and hygienic packaging; (2) Socialization of digital marketing strategies and assistance in creating social media for partner businesses; (3) Socialization of the creation of digital financial reports and training in creating digital financial reports in excel format. Loft chips are fried foods from grated cassava seasoned with salt, garlic, coriander, galangal, and typical fillers such as peanuts or soybeans. This MSME is a typical complementary food to rice in the village. Warmadewa University has the potential to contribute to preserving and developing attic chips MSMEs in Cepik Village by providing facilities, attractive packaging, digital marketing, and training in making digital financial reports. These MSMEs face a lack of understanding of packaging, digital marketing, and digital financial reports

AKUNTABILITAS PENGELOLAAN ALOKASI DANA DESA (STUDI PADA DESA MANUKAYA KECAMATAN TAMPAKSIRING KABUPATEN GIANYAR, BALI, INDONESIA)

Penelitian ini bertujuan untuk mengkaji tingkat akuntabilitas dalam pengelolaan alokasi dana desa di Desa Manukaya,  Kecamatan Tampaksiring, Kabupaten Gianyar. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus tunggal. Data dikumpulkan melalui wawancara mendalam, observasi langsung, dan analisis dokumen terkait. Hasil penelitian menunjukkan bahwa meskipun terdapat mekanisme pelaporan dan pertanggungjawaban, tingkat akuntabilitas dalam pengelolaan dana desa masih perlu ditingkatkan. Faktor-faktor seperti kurangnya transparansi, partisipasi masyarakat yang terbatas, dan kelemahan dalam pemantauan penggunaan dana desa menjadi hambatan utama. Implikasi dari penelitian ini adalah perlunya penguatan kapasitas pengelolaan desa, peningkatan partisipasi masyarakat, serta reformasi dalam mekanisme pengawasan dan evaluasi

PEMERIKSAAN KADAR ASAM URAT DAN KOLESTEROL TOTAL di PSTW WANA SERAYA DENPASAR

Permasalahan yang dialami para lanjut usia yang ditampung di PSTW Wana Seraya semakin hari semakin kompleks diantaranya mengenai kesehatan dengan berbagai macam keluhan seperti rheumatik, sakit kepala, dan gatal-gatal. Menyikapi hal tersebut Prodi TLM Universitas Bali Internasional Denpasar mengadakan kegiatan pengabdian masayarakat di panti tersebut dengan melakukan pemeriksaan kimia darah dengan sasaran para lansia dan petugas panti yang bertugas. Tujuan pemeriksaan untuk mengetahui gambaran kadar asam urat dan kolesterol total para lansia dan petugas yang berada di PSTW Wana Seraya. Bahan yang dipergunakan serum diperiksa menggunakan alat semiotomatis Chemistry Analyzer Mindray tipe BA 88A. Metode pemeriksaan asam urat adalah Uricase/Enzymatic sedangkan CHOD PAP untuk kolesterol total. Hasil pemeriksaan dari 36 sampel didapatkan kadar asam urat dengan nilai terendah 2,0 mg/dL, nilai tertinggi 10,7 mg/dL sadangkan kadar kolesterol total minimum 144 mg/dL dan kadar maksimum 354,0 mg/dL Simpulan yang didapat pemeriksaan asam urat para lansia dan petugas PSTW Wana Seraya kadar tertinggi terjadi pada kelompok umur  56-65 tahun 10,7mg/d diikuti kelompok umur 76-85 tahun 9,6 mg/dL dengan jenis kelamin perempuan masing masing satu orang, sedangkan pada laki-laki terjadi pada kelompok umur 66-75 tahun sebanyak satu orang dengan kadar 8,6 mg/dL Kadar kolesterol tertinggi pada kelompok umur 76-85 tahun 354mg/dL dan kelompok umur 46-55 tahun 347 mg/dL masing –masing satu orang dengan jenis kelamin perempuan. Pada jenis kelamin laki laki satu orang dengan kadar kolesterol total tinggi  terjadi pada kelompok umur 66-85 tahun dengan kadar sebesar 222 mg/dL

Bimbingan Teknis Diversifikasi Olahan Udang di Smart Fisheries Village (SFV) Pengambengan Kabupaten Jembrana Bali

This community service activity aimed to increase knowledge and understanding of the Processing and Marketing Group regarding the diversification of processed shrimp, packaging, and online product marketing. The method of implementing this service used technical guidance with 10 participants from Wijaya Fish Processing and Marketing Group. The evaluation instruments used were pre-test and post-test questions. Pre-test and post-test values were analysed using a t-test at 95% confidence intervals (α = 0,05). The results showed that there was an increase in knowledge and understanding of Wijaya Fish Processing and Marketing Group (P<0.05) regarding the diversification of vannamei shrimp processing, packaging, and online product marketing