sj-pdf-1-mrj-10.1177_00222437231187630 - Supplemental material for Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

Supplemental material, sj-pdf-1-mrj-10.1177_00222437231187630 for Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products by Hui Jiang, Paul R. Messinger, Yifei Liu, Zhibin Lu, Shuiqing Yang and Gang Li in Journal of Marketing Research</p

Effect of SiO2/CaO on the viscosity and structure of yellow phosphorus slag in the electric furnace

Effect of SiO2/CaO on the viscosity and structure of yellow phosphorus slag in the electric furnac

Air Cushion Convection Inhibiting Icing of Self-Cleaning Surfaces

Anti-icing surfaces/interfaces are of considerable importance in various engineering fields under natural freezing environment. Although superhydrophobic self-cleaning surfaces show good anti-icing potentials, promotion of these surfaces in engineering applications seems to enter a “bottleneck” stage. One of the key issues is the intrinsic relationship between superhydrophobicity and icephobicity is unclear, and the dynamic action mechanism of “air cushion” (a key internal factor for superhydrophobicity) on icing suppression was largely ignored. Here we report that icing inhibition (i.e., icing-delay) of self-cleaning surfaces is mainly ascribed to air cushion and its convection. We experimentally found air cushion on the porous self-cleaning coating under vacuum environments and on the water/ice-coating interface at low temperatures. The icing-delay performances of porous self-cleaning surfaces compared with bare substrate, up to 10–40 min under 0 to ∼−4 °C environments close to freezing rain, have been accurately real-time recorded by a novel synergy method including high-speed photography and strain sensing voltage. Based on the experimental results, we innovatively propose a physical model of “air cushion convection inhibiting icing”, which envisages both the static action of trapped air pocket without air flow and dynamic action of air cushion convection. Gibbs free energy of water droplets increased with the entropy of air derived from heat and mass transfer between warmer air underneath water droplets and colder surrounding air, resulting in remarkable ice nucleation delay. Only when air cushion convection disappears can ice nucleation be triggered on suitable Gibbs free energy conditions. The fundamental understanding of air cushion on anti-icing is an important step toward designing optimal anti-icing surfaces for practical engineering application

Superlubricity Enabled by Pressure-Induced Friction Collapse

From daily intuitions to sophisticated atomic-scale experiments, friction is usually found to increase with normal load. Using first-principle calculations, here we show that the sliding friction of a graphene/graphene system can decrease with increasing normal load and collapse to nearly zero at a critical point. The unusual collapse of friction is attributed to an abnormal transition of the sliding potential energy surface from corrugated, to substantially flattened, and eventually to counter-corrugated states. The energy dissipation during the mutual sliding is thus suppressed sufficiently under the critical pressure. The friction collapse behavior is reproducible for other sliding systems, such as Xe/Cu, Pd/graphite, and MoS₂/MoS₂, suggesting its universality. The proposed mechanism for diminishing energy corrugation under critical normal load, added to the traditional structural lubricity, enriches our fundamental understanding about superlubricity and isostructural phase transitions and offers a novel means of achieving nearly frictionless sliding interfaces