PERAN KEY OPINION LEADER TERHADAP KEPUTUSAN PEMBELIAN

In general, consumers will decide to purchase goods and services due to low pricing and in conjunction with their earnings level. However at the moment, consumers rely their decision to purchase a piece of apparel on the branded product and the personality who represents the brand. The intention of this study is to use case studies that involve actual consumers to evaluate how customers' decisions to make purchases under the Clarin The Label brand are influenced by key opinion leaders. Similar studies regarding Key Opinion Leaders on Consumer Purchase Decisions have not been found by researchers regarding their partial and simultaneous correlations. So with this it can be novelty in research so that it becomes new knowledge for consumers. This research used a descriptive qualitative methodology. In this study, three respondents were selected using the purposive sample method. The Visibility, Credibility, Attraction, and Power components have been appropriately applied in Rini Florencia's illustration based on the VisCAP model. With this, the Claryn The Label Key Opinion Leader encourages consumers' decision-making over their purchases

ANALISIS ADVOKASI MEREK TERHADAP MINAT PEMBELIAN

Abstract The high level of consumer engagement for shopping is a chance for local business owners to sell products that are in line with consumer demand. Purposive sampling is employed in this research together with a descriptive quantitative methodology. The number of respondents involved are two people who are marketing enthusiasts and consumers of Valencia by Enrica products who have started buying products since 2017 until now. The Analytic Network Process was the analytical tool utilized in this research.The node Intention to try a new product became the top node of and 0.639752, 0.538738, and 0.63975 based on the Synthesis Value, Limiting Value, and Normalized by Cluster on Brand Advocacy. The Preferential Interest Node becomes the best node in Normalized by Cluster on Purchase Interest at 0.57344. Valencia by Enrica brand advocacy endeavors are expected to have an influence on consumer interest in purchasing footwear by attracting buyers with innovative and high-quality goods

Analisis Owner Product Endorsment Dan Endorser Congruence Terhadap Purchase Intention

Digitalisasi menjadi alat para pelaku usaha untuk memasang iklan melalui platform media sosial sebagai pertimbangan murahnya biaya yang dikeluarkan, komunikasi pemasaran melalui iklan merupakan alat untuk membangun suatu merek. Penelitian ini bertujuan untuk menganalisis owner product endorsment dan endorser congruence terhadap minat pembelian konsumen dengan studi kasus merek Bittersweet By Najla. Metode penelitian dengan deskriptif kuantitatif dengan teknik pengambilan sampel secara convenience sampling. Penyebaran kuesioner menggunakan google form. Alat analisis yang digunakan yaitu SmartPLS 3.3.9. Responden yang terlibat dalam penelitian ini sebanyak 59 dengan kriteria responden yang mengetahui merek produk Bittersweet By Najla. Hasil penelitian menunjukkan bahwa Owners Product Endorsement memiliki pengaruh yang signifikan terhadap Endorser Congruence. Owners Product Endorsement memiliki pengaruh yang signifikan terhadap Purchase Intention. Sedangkan Endorser Congruence tidak memiliki pengaruh yang signifikan terhadap Purchase Intention

The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand

The focus of this study is to examine how brand credibility affects brand reputation using Teh Botol Sosro as a case study. Methods of quantitative description are used in this study. The research employed purposive sampling, whereby the participants were selected based on their knowledge of and past purchases of Teh Botol Sosro products, which were to be made between July 2023 and March 2024. In all, one hundred respondents took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are employed in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings indicate that brand reputation is influenced by brand credibility

Pengaruh Persepsi Konsumen Terhadap Minat Beli Mobil Listrik Mercedes-Benz EQS

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen mobil bensin Mercedes-Benz terhadap minat beli mobil listrik Mercedes-Benz EQS. Metode kuantitatif digunakan dalam penelitian ini. Pengumpulan data dilakukan dengan menggunakan kuesioner pada 162 responden konsumen mobil bensin Mercedes-Benz di wilayah Jabodetabek dengan cara penyebaran secara langsung dan online dengan menggunakan metode non-probability sampling dengan teknik purposive sampling. Penelitian ini menggunakan SPSS 26 untuk menganalisis data. Metode analisis data yang digunakan adalah analisis regresi linier sederhana untuk menguji hipotesis. Hasil penelitian ini menunjukkan bahwa persepsi konsumen mobil bensin Mercedes-Benz tidak berpengaruh signifkan terhadap minat beli mobil listrik Mercedes-Benz EQS. Sehingga diduga masih banyak faktor-faktor lain yang mempengaruhi minat beli konsumen mobil bensin Mercedes-Benz terhadap mobil listrik Mercedes-Benz EQS

IMPROVING ENGLISH SPEAKING SKILL OF EFL CLASS BY USING VIDEO BLOG ON SOCIAL MEDIA

This research aims to investigate the improvement of English speaking skill in the first year students by using video blog on social media. This research is conducted at Politeknik Negeri Tanah Laut in April to July 2020 located in the District of Pelaihari, Tanah Laut Regency, South Borneo. The object of this research is the first year students in class 1C and 1D of the Information Technology department. There are 65 students. As for collection of the data based on the CAR methods are planning, action and observation, and reflection. While the technique of collecting the data is qualitative data with interview transcripts and class observation. The students were asked to make video blog to investigate their capability in English speaking skill. The results showed that in cycle 1 found that the frequency level of proficiency criteria of the students are still in average level in vocabulary and pronunciation, and poor level in grammar, fluency and content. In cycle 2, the frequency levels become better. All criteria increase at good level. Video blog on social media improves the English speaking skill of the students well

The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis

Contemporary lifestyles have witnessed significant shifts due to the rapid pace of societal development. One notable change is the growing preference for instant noodles as a practical, tasty, and cost-effective food option. This research examines the interplay between key brand constructs: the influence of Brand Reputation on Brand Performance, the impact of Brand Credibility on Brand Reputation, and the influence of Brand Performance on Brand Credibility. Employing purposive sampling and a quantitative descriptive approach, this study surveyed 124 Indomie brand customers, aged 17 to 55. Primary data was collected via Google Form questionnaires and analyzed using Partial Least Squares (PLS) methodology with a five-point Likert scale for measurement. Results affirm all hypotheses. The first hypothesis regarding the positive link between brand credibility and brand performance is supported. Similarly, the second hypothesis reveals a positive connection between brand reputation and brand performance. Notably, the third hypothesis introduces a fresh perspective, demonstrating a positive correlation between brand credibility and brand reputation. In summary, this research unveils the complex dynamics in brand management. It highlights the critical roles of Brand Reputation, Brand Performance, and Brand Credibility in shaping consumer preferences and brand success. These insights hold significance for brand strategy and competitiveness in the marketplace.Top of For

ANALISIS MANAJEMEN PERUBAHAN TERHADAP KINERJA ORGANISASI PADA PT SOLUSI BANGUN INDONESIA TBK

Abstract Cement is one of the building material commodities that has an important role in the smooth running of development, particularly in the construction sector. The purpose of this study was to find out how the influence of Change Management on Company Organizational Performance and to determine the Aspects of Organizational Performance and Organizational Performance which have a major influence based on the Analytic Network Process analysis. Respondents who were involved in the study were a research analysis and business owner with a material store business unit. The sampling technique used in this research was purposive sampling method. This research was a descriptive study and requires a model and analysis tools that are able to accommodatethe research. The analytical tool used in this research was the Analytic Network Process (ANP) method. With ANP, the study analyzed the value per cluster, the value of all nodes and the synthesis value of the change management cluster. The results showed that change management has an impact on organizational performance. In change management, leadership performance is one of the six dimensions that provide the most important impact and get the highest value. Whereas in organizational performance, task performance gets the highest score. Keywords: Change Management, Organizational Performance, Analytic Network Proces

The Influence of Brand Signature and Brand Reputation on Brand Performance

This study uses the Kopi Kenangan brand as a case study to examine how brand signature and reputation affect brand performance. The study used a quantitative research design. Purposive sampling was the method of sampling. This survey comprised 214 respondents in total. Respondents are Indonesian-domiciled men and women between 17 and 55 who drink Kopi Kenangan and adhere to our criteria of following the most recent coffee news. Using Google Forms to distribute questionnaires, the data source employs primary data. This study uses closed-ended questions with a Likert scale with response categories of strongly disagree, disagree, agree, and highly agree. Partial Least Square is the data analysis method that makes use of the SmartPLS tool version 4.1.0.0. The study's findings support the first hypothesis, which states that brand signature influences brand performance. Conversely, the second hypothesis demonstrates that brand reputation influences brand performance

Analisis Brand Signature dan Brand Logo Terhadap Brand Performance

Peluang usaha skincare menjadi begitu menjanjikan belakangan karena memiliki pangsa pasar yang sangat luas. Tujuan penelitian ini adalah menganalisis brand signature dan brand logo terhadap brand performance dengan studi kasus merek skincare lokal. Research gap dalam penelitian ini adalah knowledge gap dimana penelitian ini akan memberikan pengetahuan mengenai brand signature dan brand logo terhadap brand performance. Dimana korelasi antara brand signature dan brand logo serta brand signature terhadap brand performance serta brand logo dengan brand performance belum ada penelitian sebelumnya. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif untuk menganalisis brand signature dan brand logo terhadap brand performance merek produk skincare lokal. Subjek penelitian ini adalah individu yang sudah memiliki pengalaman untuk menggunakan merek produk skincare lokal di Jakarta.  Pengambilan sampel menggunakan purposive sampling dengan kriteria yaitu individu yang sudah mengonsumsi produk skincare dan responden dalam penelitian ini merupakan pengguna skincare dengan rentang usia 12 tahun – 55 tahun. Alat analisis yang digunakan dengan Smart-PLS. Jumlah responden dalam penelitian sebanyak 151. Sumber data yang digunakan dalam penelitian adalah data primer dan sekunder. Hasil penelitian menunjukan bahwa hipotesis pertama, dimana terjadi pengaruh antara Brand Signature memiliki pengaruh terhadap Brand Performance. Hipotesis kedua, Brand Logo memiliki pengaruh terhadap Brand Performance. Hipotesis ketiga, Brand Signature mempengaruhi Brand Logo.   Due to its large market share, the skincare business prospect has recently become quite lucrative. The purpose of this study is to examine the effects of brand logo and brand signature on brand performance using case studies of regional skincare companies. The brand signatures and logos of local skincare product brands were examined using a quantitative method and a descriptive approach in this study. Individuals with prior experience utilizing regional skincare product brands in Jakarta served as the study's subjects. In this study, purposive sampling was utilized to select respondents who had used skincare products. Respondents' ages ranged from 12 to 55 years old, and they were skincare users. PLS, or partial least squares, is the analysis method employed. Analyzing tool for Smart-PLS. 151 people participated in the survey as respondents. Primary and secondary data were used as the research's data sources. The study's findings support the first hypothesis, according to which there is a relationship between brand signatures and brand performance. According to the second theory, brand performance is influenced by the logo. The third theory holds that Brand Logo is impacted by Brand Signature. Local skincare brand managers work hard to ensure that the target market's customers always choose their products. This can reinforce consumers' preferences for local brands over global brands and cultivate their passion for them