Marketing and branding for non-profit organisations: A case for mathematics for a lifetime.

In China, the health supplements market has rapidly increased in recent years. In 2015, Chinese consumers purchased over RMB109 billion (US$16.3 billion) of vitamins and dietary supplements, almost double its value in 2008. This market is predicted to reach RMB149 billion (US$22.3 billion) by 2020 According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, imports of health foods and nutritional supplements (including ingredients and finished products) into China were worth US$2.67 billion in 2014. The market share is almost 35 percent of Chinese health food market. This continuing growing demand is driven by various reasons, such as Chinese economic growth, improved health and wellness consciousness by global natural trends, limited availability of mainstream healthcare service, the second child wave from new family planning policy resulting in pregnancies, and the contribution of the baby market’s demand China is also an ageing society, a distinct market characteristic in which elderly population are rising now. Those people are likely to retain their health and manage their health condition, but they are not used to be targeted regarding health supplements companies. Also, most Chinese people are interested in and trust the Traditional Chinese Medicine (TCM). so there is an opportunity for companies to move towards of this potential market. Moreover, E-commerce is the primary sales channel for most vitamins and dietary supplements businesses in China, because it can bypass heavy tariffs and high costs for international brands. However, this channel has been tightened by authority’s new regulations since 2016 which means tax and other changes have been made. But it is also an effective way for New Zealand exporters to China, with the favourable tariff and easier market access compared to traditional trade. The biggest two competitors in this channel in China are Swisse and Blackmores, which are famous Australia health supplements brands, marketed to Chinese consumers. Major e-commerce platforms include TMall, JD and KaoLa, who take over half the market share in China. This paper uses a qualitative method of interviewing to obtain open and in-depth information, and to focus on thematic analysis for preparing export to China. Of three interviewees, two work at Health 2000 Marketing Department and one is International Corporation Marketing person in China. Suggestions for Health 2000 regarding exporting to China include: doing sufficient research before they enter the market because the market characteristics are always changing; the business needs to understand their customers fully. Using multiple social networks to fit in mature technology market in China where people can use the mobile app to do online shopping, and use QR code with an appropriate tracking number to track their order status, and, consider local competitors and new entries. Using the leverage of e-commerce influences to develop online to offline long-term business model for building an international brand. This research aims to provide appropriate marketing strategies for Health 2000 to expand its international market share in China and looking to explain Chinese new regulations regarding cross-border e-commerce. Moreover, it aims to to help Health 2000 understand Chinese customers’ characteristics and achieve the market potential to boost its brand in the international market

Effective website for educational institution

This paper examines the current status of a New Zealand educational institution’s website and makes a comparison among 44 samples. Two main sections have been contained in this research, secondary resource collection and observation. The aim of this research is to raise the awareness of this organisation and to attract potential students from the Chinese market by improve the organisation’s official website. This is desk research which has made use of qualitative methods. The results of the secondary resource collection mainly illustrate the general concepts of website design, the key factors of the education website, and Chinese web page preferences. The results from observation of 44 samples have been divided into two aspects, functionality and content. Most educational institution website pages are functional, while their online communication channels are basically limited to social media links; from the content point of view, school websites with Chinese versions generally have poor translations, and existing educational institution website samples can provide the information that the viewer needs through different presentation methods. These differences are explained in the discussion section. In conclusion, it suggested that in the current stage, educational institution websites could gain development by diversifying their communication channels and information presentation

How to expand the Hamilton market for mutual benefit

The main business of Mument, is to sell maternal and infant products. It is a one- stop store, where customers can find baby and children’s items from new-born until nearly 12 years old, Mument has a membership system, which means customer can deposit $500, then enjoy 15$1. getting 15% off when they reach 300 points.. The aims of the research were to improve sales and selling skills, and to develop better marketing methods. The questions for Mument are how to gain better sales and select effective marketing methods. For this research, I have selected quantitative methods, and use a questionnaire to get the primary research results. 18% of customers find a long wait for their order unacceptable, 30% of customers think Mument sales-people lack professional information, and find having only one sales-person in the store at weekends insufficient. 64% customers know about mother and baby product information through friends, and 58% customers know about Mument from friends. Most member’s babies’ birthdays are in April, May, September and October. I recommend that the owner analyse what kind of products customers require frequently, and order these before they ask, have a longer training time to allow sales-persons to acquire professional information, and have sales promotions at specific times

How to use social media to target Hamilton Chinese females to a Cue store

A review of Cue store’s SWOT analysis shows that this brand has outstanding reputation and quality, but its pricing strategy and the clothing industry competition have limited its market share in Hamilton. Recently, social media has developed rapidly, which is an effective channel to target Chinese female customers. Over the past ten years or so, there have been more Chinese immigrants coming to New Zealand, including Hamilton. The research aim is to understand the social media influences on clothing consumption behaviour of Chinese women in Hamilton, and to investigate the potential for Cue store to use social media to target Chinese female customers in Hamilton. WeChat was identified as the most popular social media, with 95% of Chinese females using it for online orders and payments to purchase clothes. This study indicated that the design and quality of clothes and convenient social media channels are the two main factors that influence Chinese women to make shopping decisions. Therefore, while Cue maintains the advantages of design and quality, using WeChat can effectively attract more Chinese female customers. Another recommendation is to add WeChat payment function in the Cue store and use WeChat for advertising and promotion. The mobile app is a trend of online sales in the fashion industry. This research will lead to an understanding of the factors affecting the turnover rate of MasterHouse through secondary research, then researchers will collect data through quantitative research, and develop a strategic plan for MasterHouse to reduce employee turnover. The researcher will use questionnaires to investigate the HR strategies of MasterHouse and employees’ views on MasterHouse current HR process and policies. This research will involve five factors that affect employee turnover rate: Long-term relationships, benchmark, work-life balance, talent management, rewards and motivation. The researcher then connected and compared survey results with information in the literature and developed a practical plan for MasterHouse to reduce employee turnover rate

The expectations of Chinese tourists from New Zealand motels and their implications: Case study of A City Motel, Hamilton

The number of Chinese tourists who travel to New Zealand are increasing and maintain high numbers. However, the number of Chinese tourists who stay in A City Motel is minimal, and only stand for 1/15 of the total customers. This survey aims to understand the factors affecting Chinese tourists’ choice of motel in New Zealand as well as identify their expectations, in order to improve motel popularity and sales. This survey adopted a paper questionnaire with 19 closed questions. These questions focused on eight aspects of the motel: price, facilities, service, location, decoration, cleaning, security, and booking. The sample size was 60 Chinese tourists who stayed in the motel, and they were selected by convenience sampling. The data analysis method used here was manual calculation. The results showed participants' evaluations and expectations of the motel. Among them, the booking, location, and price of the motel got great evaluations. The service and cleaning of the motel got good evaluations. However, the facilities, decoration, and security of the motel got poor evaluations, with a lot of participants dissatisfied. Therefore, the motel should listen to the expectations of Chinese tourists and believe it is worthwhile to make changes. It is recommended that the motel should make corresponding changes, especially in facilities, decoration and security, to further attract Chinese tourists

Could social media improve New Save Supermarket’s Asian market segment?

Social media has become a part of people’s daily life. It is a multi-functional tool for people, who use social media to communicate with others, share content, and consume information in real time. Social media can be used not only by ordinary people but is also a useful marketing tool for businesses, according to previous research. New Save Supermarket is in the city centre, Hamilton. It is the oldest of Hamilton’s large-scale Asian grocery shops. The Asian community is New Save’s target market. This research is to investigate the possibility of using social media to attract more Asian consumers to shop at New Save. In this research, online questionnaires are used to collect data and the thoughts of the customers. The findings of this study indicate that WeChat and Facebook are the primary social media platforms that most customers use. Currently, there are few customers who know of and follow New Save’s WeChat account and Facebook page. Respondents think New Save’s social media do not convey enough information or update regularly enough. They agree that social media advertisements will attract regular shopping. This research suggests that New Save should create a strong social media presence, posting more and useful information for customers, updating regularly, and interacting with customers via social media

How to improve customer service at Muffin Break

The research evaluates the ways to improve customer service quality that could have a significant impact on customer satisfaction and customer loyalty in terms of customer service at Muffin Break. A conceptual model constituting different dimensions of customer service quality such as food quality, food variety, cafeteria ambiance, and staff interaction with customers were studied to establish long-term sustainability and productivity in business. The research evaluation was conducted at Muffin Break, the Base, Hamilton, by using mixed methodology, quantitative and qualitative research. The self-directed questionnaire was distributed to seventy customers, and three staff members were interviewed at the cafeteria. The data was collected and analysed in the form of pie charts, bar graphs, and tables to obtain more detailed results. The key findings show various factors considered in the study are positively correlated with service quality given to customers at Muffin Break. It can be evaluated from key findings that the influence of excellent food quality offered by cafeteria had a significant effect on customer service. Recommendations include providing a direction for the betterment of the services and facilities with the introduction of new food items in the menu, pay wave service, Wi-Fi facilities for customers, and online skill-based training programmes for staff, resulting in the maximum competitive influence of the business in the marketplace

Identify successful marketing communication strategies that apply to a small hair salon

A selected organisation provides hair dressing services and hair products to customers. The aim of this report is to analyse how the small hair salon could improve their marketing communication strategies in order to attract more customers and enhance the relationship between customers and the organisation. The approach to collecting information was to use a questionnaire with 50 participants, to gather primary information and to conduct a secondary research study. The result of this research was to decide that the role of a successful marketing communication strategy is to attract the customer to consume. In order to make the marketing communication strategy successful, it needs to choose a suitable channel that enables it to connect with the customer. New media is an effective channel that can promote the business to the customer and interact with them. New media is also suitable for a small business to use. A recommendation for the organisation is they create their own website page, Facebook page, YouTube video and WeChat group to promote themselves and interact with customers. Those channels are popular in New Zealand, with a high number of active users. Most the organisation customers like to use those channels too, so if the organisation applies those channels to their marketing communication strategy they will be able to attract customers and persuade them to consume more products

Employee development and its effect on employee performance at KFC Restaurant Brands

Employees are a key element of the organisation. The success or failure of the organisation depends on employee performance. Therefore, organisations are investing huge amount of money on employee development. This paper analyses the theoretical framework and models related to employee development and its effect on employee performance. The key variables identified related to employee development and employee performance. Further discussion develops a proposed model which explains the relationship between employee development variables (employee learning, skill growth, self-directed, employee attitude) and employee performance variables Employee performance will impact on organisational effectiveness. The paper is divided into three parts. The introductory part provides a brief overview related to employee development and its effect on employee performance. The second part analyses the views and studies of past researchers related to employee development and employee performance. Finally, this paper presents the proposed model along with the discussion and conclusion

How to expand and retain the customer base for a supermarket

A supermarket in Hamilton, has a major customer base of Chinese. However, relying on a single customer base will not be able to meet the future development of the supermarket. The main purpose of this paper is to expand and retain customer base for the supermarket, and through understanding and analysing the buying habit and product preference of local customers such as Kiwi. Results indicated that the advertising platform and the form used by the supermarket cannot effectively attract the attention of local customers. Likewise, local customer believe that environment and product quality are two very important elements of supermarket. However, the results indicated that the environment and product quality of the supermarket does not make local customer feel high satisfied. In addition, according to the research results, to improve product differentiation competitive advantage can not only help the supermarket to save costs, but also can help the supermarket to reach product varieties, to adapt the needs of more local customers, and then to expand and retain customer base for the supermarket