Fenomenologi Perilaku Komunikasi Suporter Fanatik Sepakbola dalam Memberikan Dukungan pada Psm Makassar

Phenomenology is the study which focuses on the discovery of a fact to a social phenomenon and trying to understand human behavior based on the perspective of the participants. This study aims to examine and categorize verbal and non verbal communication behavior of football fanatic fans in supporting PSM Makassar. The study was conducted by looking at the actions of the fans in the stadium while watching a football club's home game PSM Makassar, visited the headquarters of several groups of fans who are still active and held a meeting in person to learn more about the interview process. The method used in this study is a qualitative research study with a phenomenological approach, with participant observation in which researchers work directly be part of the study, together amid individuals or groups under study, to understand what is happening, understand the patterns and interactions, and in-depth interviews to several informants. The results of the research indicate that verbal and non- verbal communication behavior of football fanatic fans in supporting PSM Makassar involves identity, attributes, action; there is a meaning of message conveyed by football fanatic fans in supporting PSM Makassar. Verbal and non-verbal communication behavior of football fanatic fans in supporting PSM Makassar is not seperated from self- identity and social identity in society. The meaning indicated by fans through verbal and non-verbal merely supports their favorite football club by giving spirit