The Influence of Child Food Packaging Design on Perceptions of Kenyan Consumers: Conjoint Analysis Combined with Eye Tracking

Locally manufactured, healthy and affordable child foods based on traditional recipes have the potential to improve the high child malnutrition rates in African drylands. Professional, informative packaging is needed by women groups manufacturing such foods to access the formal market. With the aim of identifying suitable packaging designs, a conjoint experiment was combined with eye tracking. 16 packaging designs were created (D-efficient design), randomly displayed and their attractiveness rated by 98 participants. Overall, the results indicate that child food packaging designs displaying food safety marks and detailed nutritional information could help Kenyan consumers to build trust in the offered product. Consumers gain information from pictures displaying the product’s ingredients as well as a logo composed using the colours of the Kenyan flag. The picture of a cute cartoon animal helps consumers identify the product as child foo

The Influence of Infant Food Packaging Design on Perceptions of Kenyan Consumers: Conjoint Analysis Combined with Eye Tracking

Locally produced, healthy and affordable foods for children based on traditional recipes have the potential to improve the high rates of child malnutrition in Africa's drylands. Professional, informative packaging is needed for women's groups producing such foods to access the formal market. To identify suitable packaging designs, a conjoint experiment was combined with eye tracking. 16 packaging designs were created (D-efficient design), randomly displayed and rated for attractiveness by 98 participants. Overall, the results suggest that packaging designs for children's foods that include food safety symbols and detailed nutritional information could help Kenyan consumers build trust in the product being offered. Consumers gain information from images showing the product's ingredients and a logo composed of the colours of the Kenyan flag. The image of a cute cartoon animal helps consumers identify the product as a children's food

An integrated assessment of resource use strategies in the Borana pastoral system of southern Ethiopia

With the financial support of the Federal Ministry for Economic Cooperation and Development, German

The Influence of Infant Food Packaging Design on Perceptions of Kenyan Consumers: Conjoint Analysis Combined with Eye Tracking

Locally produced, healthy and affordable foods for children based on traditional recipes have the potential to improve the high rates of child malnutrition in Africa's drylands. Professional, informative packaging is needed for women's groups producing such foods to access the formal market. To identify suitable packaging designs, a conjoint experiment was combined with eye tracking. 16 packaging designs were created (D-efficient design), randomly displayed and rated for attractiveness by 98 participants. Overall, the results suggest that packaging designs for children's foods that include food safety symbols and detailed nutritional information could help Kenyan consumers build trust in the product being offered. Consumers gain information from images showing the product's ingredients and a logo composed of the colours of the Kenyan flag. The image of a cute cartoon animal helps consumers identify the product as a children's food