4,369 research outputs found

    A Perspective on Organic Agriculture in China - Opportunities and Challenges

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    With the rapid development of international production and trade in organic food, organic agriculture is also boosting in China. The milestone of Chinese organic agri-culture was set in 1990 with the first export of a certified organic product (tea) from Lin’an county of Zhejiang Province, China, which marked the launch of organic pro-duction in China. By the end of 2005, there had been about 4.384 million ha organic land, including 1.694 million ha organic, 0.61 million ha conversion as well as 2.08 million ha collection area, about half of which is certified area. About 4.93 million tons organic products and nearly 1600 projects had been certified with 300~400 varieties. According to the above data, now China ranks the 3rd largest country of organic production in the world. In China, organic development mostly is export oriented, the export products include beans, rice, tea, mushroom, vegetable, processed oil and herbs, etc. According to the certifying body COFCC of Ministry of Agriculture (MOA), the value of exported organic products increased from 0.3 million USD in 1995 to 0.35 billion USD at the end of the year 2004. Chinese domestic organic market started from 2000. Presently, most of the products sold in domestic markets are certified by COFCC and OFDC in some largest cities such as Beijing, Shanghai, Guangzhou, Nanjing and Shenzhen, etc. The price of the organic products is often up to 3 times the price of conventional products. Average organic food consumption accounts for 0.08% of the conventional food (LI 2006)

    Irish consumers' perception of Chinese brands and how to improve the "Made in China" image

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    The Chinese government launched the “going abroad” policy in 2001 to encourage Chinese companies to invest and create Chinese brands in international markets. However, the perceptions of Chinese brands among Western consumers have been shown to be consistently low, especially amongst European consumers. This research aims to investigate the Irish consumers’ perception of Chinese brands and how to improve the “Made in China” image. This paper also investigates consumers’ perceptions and attitudes when making purchase decisions for Chinese brands based on gender, age, and nationality. The paper provides important recommendations for Chinese companies who plan to enter the European, and more particularly, the Irish market
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