Pemasaran Kopi pada Era ke Tiga di Kabupaten Kuningan

Coffee marketing in the third era was marked by symptoms that led to the synergy of the subsystems in the coffee agribusiness. This study aims to describe the indicators of coffee marketing in the third era in Kuningan Regency. This research uses descriptive method. The population consists of four elements, namely: coffee farmers, coffee processors, coffee presenters and coffee consumers. The sample size was determined intentionally, namely: 60 coffee farmers, 30 coffee processors, 15 coffee presenters and 50 coffee consumers. Research time during August–November 2020. The results of the study conclude that the marketing of coffee in the third era in Kuningan Regency has not been synergized among the subsystems so that the indicators have not been fulfilled optimally, which results in the benefits/profit opportunities that exist in coffee agribusiness that have not been obtained proportionally. For this reason, a stronger synergy is needed between the agribusiness subsystems initiated by the local Plantation Service

Analysis of added value in dry sea fish agroindustry in Gebang Sub District, Cirebon Regency

Abstract It has been recognized by agricultural economists that the biggest added value to the agribusiness system lies in its agro-industrial sub-system. This is because in the sub-system, agricultural products experience additional benefits so that the selling price becomes higher. High selling prices will increase profits for the perpetrators and on a wider scale will be a source of new economic growth. This study aims to analyze the added value of dry sea fish agroindustry in Gebang Sub District, Cirebon Regency. The research location was determined intentionally and carried out during May - June 2018. The research method was quantitative and survey data collection techniques. The population is 18 processors of wet sea fish into dry sea fish and census sampling techniques. Data analysis uses Hayami Model calculation method. The results showed that the added value of dry sea fish agroindustry was Rp 681, - / kg (8 %). Based on this analysis it can be concluded that the value added of dry sea fish is still relatively small so the opportunity to increase the added value is still open. For this reason, it is suggested to the Cirebon Regency Government to make policies to increase the added value of dry sea fish through the application of appropriate technology.</jats:p