Social media marketing toward perceptual consciousness and its impact on online purchasing intention

Social media marketing has become very popular nowadays along with the rapid growth of internet users. The research aims to analyze the influence of social media marketing on brand consciousness, value consciousness, and price consciousness, and its impact on online purchasing intention. Data were collected from 200 samples that became observation units, and were chosen by using purposive sampling technique, namely consumers who have purchased fashion products through Facebook, Instagram, and YouTube, at least once in the last year. Further data is processed with Structural Equation Modeling technique. All hypotheses proposed in the study are supported and consistent with previous research, where there is a positive influence of social media marketing on brand consciousness, value consciousness, and price consciousness, and also positively impact on online purchasing intentions. Furthermore, price consciousness is found as the factor that predominantly influence online purchasing intention and the most important factor to form perceptual consciousness. The study examines Indonesian consumers as a country with the largest number of internet users in the world. In addition, price consciousness is added as a new dimension to the proposed perceptual consciousness variable. For further research it is advisable to research online-based shopping with other media, other product categories, as well as an addition of attitude towards online shopping that can affect online purchasing intention.peer-reviewe

How to improve brand equity in tourism

This research is done on the context of luxurious hotels by developing brand equity dimensions and is done to know the antecedent and consequence , namely servicescape and revisit intention. To test the proposed research model, data were collected from 460 luxurious hotel consumers in Bali using a previously tested questionnaire with validity and reliability tests as a measurement model. As for hypothesis test, data is analyzed by using Structural equation modeling technique. Hypothesis testing results found that servicescape is an antecedent of brand equity and all its dimensions with the consequences of revisit intention. In addition, it is found that brand trust is the strongest factor formed by servicescape, while brand commitment is the strongest factor that will shape the revisit intention. Further research is suggested to see the difference in brand equity based on local and international luxurious hotel, and to analyze the impact of brand equity on word of mouth. From the research results, it is suggested that the hotel manager to work together with the interior design to design the servicescape that satisfy the consumer. This study develops the dimensions of brand equity in the context of a luxurious hotel modified from previous studies.peer-reviewe

Pengaruh Perceived Risk dan E-WOM Terhadap Online Purchase Intention

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh antara Perceived Risk terhadap Online purchase Intention dan untuk menganalisis pengaruh antara E-WOM erhadap Online purchase Intention. Penelitian ini menggunakan metode kuantitatif dengan menggunakan analisis deskriptif dengan metode survei. Populasi dalam penelitian ini adalah konsumen yang pernah berbelanja online, dan sampel diambil dengan menggunakan Non-Probability Sampling dengan teknik Purpose Sampling. Penelitian ini memiliki keterbatasan dalam hal Waktu. Dimana waktu untuk melakukan penelitian dan mengumpulkan jawaban dari responden kurang dari seminggu. Saran untuk mengembangkan penelitian, Peneliti yang akan datang diharapkan dapat melakukan penelitian dalam jangka waktu yang cukup lama. Saran penelitian yang akan datang disarankan mengumpulkan jumlah responden yang banyak agar data yang didapat lebih akurat dan olahan data bisa  menggambarkan permasalahan yang ada. Penyebar kuesioner tidak secara langsung, tidak tatap muka pada responden sehingga, besar kemungkinan responden tidak membaca secara jelas item pernyataan

Anteseden dari Repurchase Intention pada e-Commerce Produk Kecantikan

Penelitian ini bertujuan untuk menguji pengaruh web design, information quality, delivery service terhadap repurchase intention yang dimediasi oleh e-satisfaction pada e-commerce kecantikan. Melakukan penyebaran kuesioner kepada 214 responden sebagai sampel. Dalam penelitian ini metode pengambilan sampel menggunakan non-probability sampling, menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM), SPSS dan software AMOS22. Hasil penelitian menunjukkan (1) Web Design berpengaruh positif terhadap E-satisfaction. (2) Information Quality berpengaruh positif terhadap E-Satisfaction. (3) Delivery Service berpengaruh positif terhadap E-Satisfaction. (4) E-satisfaction berpengaruh positif terhadap Repurchase Intentention. Peneliti selanjutnya diharapkaan bisa menambah variabel baru yang relevan dengan repurchase intention antara lain disarankan untuk memasukan variabel brand engagement dan variabel trust, Peneliti selanjutnya dapat disarankan melakukan penelitian dengan cakupan yang lebih luas, tidak hanya pada sektor e-commerce kecantikan, namun pada industri e-commerce ritel fashion atau e-commerce peralatan rumah tangga, menambahkan periode survey untuk memperkuat hasil atas penelitian

The Influence of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty at Pizza Hut Restaurant

This research aims at product quality, service quality, customer satisfaction, and customer loyalty. The sampling technique used was purposive sample, that is people who have eaten at a pizza hut restaurant with a total of 125 respondents used by deploying google form. Hypothesis testing using a partial test (t test), simultaneous test (F test), and the coefficient of determination (R²). The test results prove that product quality, service quality, and customer satisfaction have a positive effect on customer loyalty

COMMITMENT SEBAGAI VARIABEL MEDIASI PENGARUH TRUST TERHADAP REPURCHASE INTENTION PADA RESTORAN WARALABA LOKAL

Waralaba merupakan bentuk bisnis ritel khususnya restoran yang semakin berkembang dan menjanjikan. Persaingan menjadi semakin ketat ditambah masuknya franchisor asing. Loyalitas pelanggan merupakan kunci untuk memenangkan persaingan. Tujuan dari penelitian ini adalah untuk menganalisis Trust, Affective commitment, Continuance commitment terhadap Repurchase intention. Responden sebagai sampel dalam penelitian ini sebanyak 200 responden yang berkunjung ke restoran waralaba lokal, yang dipihih dengan menggunakan teknik Purposive sampling. Selanjutnya, metode analisis data menggunakan Teknik Structural Equation Model. Hasil penelitian menemukan bahwa seluruh Hipotesis yang dikemukakan dapat didukung, dimana (1) terdapat pengaruh positif Trust terhadap Affective commitment, (2) terdapat pengaruh positif Trust terhadap Continuance commitment, (3) terdapat pengaruh positif Affective trust terhadap Repurchase intention, (4) terdapat pengaruh positif Continuance commitment terhadap Repurchase intention, dan (5) terdapat pengaruh positif Trust terhadap Repurchase intention. Selanjutnya, ditemukan pula bahwa (1) Affective dan Continuance commitment merupakan variabel mediasi antara Trust dan Repurchase intention, dan (2) Continuance commitment merupakan faktor yang lebih kuat dalam mempengaruhi Trust, dan Repurchase intention dibandingkan Affective commitment. Untuk penelitian selanjutnya disarankan agar penelitian ini diterapkan pada jenis waralaba lokal lainnya, seperti department store, convenience store, specialty store, supermarket, dan hypermarket, serta menambahkan Service quality dan Customer satisfaction sebagai anteseden dari Trust dan Word-of-mouth sebagai konsekuensi dari Commitment. Franchising is a form of retail businesses, especially those of growing and promising restaurants. Competition is becoming more tightly multiplied by the entry of foreign franchisors. Customer loyalty is the key to win the competition. The purpose of this study is to analyze the trust, affective commitment, continuance commitment towards repurchase intention. Respondents as the sample of this study were 200 respondents who visited local franchise restaurants, chosen by using Purposive Sampling technique. Furthermore, the method of data analysis applies the Structural Equation Model techniques. The study finds that the entire hypothesis presented can be supported, where there are (1) a positive influence of trust towards affective commitment, (2) a positive influence of trust towards continuance commitment, (3) a positive affective trust towards repurchase intention, (4) a positive influence continuance commitment towards repurchase intention, and (5) a positive effect of trust towards repurchase intention. Furthermore, it is also found that (1) affective and continuance commitment is a mediator variable between the trust and repurchase intention, and (2) continuance commitment is a stronger factor in influencing the trust and repurchase intention than affective commitment. For further study, it is recommended that this research be applied to other types of local franchises, such as department stores, convenience stores, specialty stores, supermarkets and hypermarkets, as well as adding service quality and customer satisfaction as antecedents of trust and word-of-mouth as a consequence of the commitmen

Positive determinants word-of-mouth of supermarket consumer in the COVID-19 pandemic era

This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the non-probability sampling method and purposive sampling technique. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price have positive and significant effects onCustomer Satisfaction, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets

Mediation-Moderation Modeling for Marketing in Supply Chain Management

Abstract- This paper aimed to explore and remap the functions and roles of mediating and moderating variables from various research papers and their use in supply chain management marketing research. The interface areas investigated between marketing and logistics/supply chain management in marketing research. The literature review method used refers to using the thematic content analysis approach and qualitative analysis. The research findings were a single mediation model with full mediation classification, partial mediation, complementary mediation, and competitive mediation. Both single moderation models with classification homologizer moderation, quasi moderation, and pure moderation. Finally, a combination of mediation and moderation models with separated mediation-moderation classification and complementary mediation-moderation. With the increasingly complex modeling that is proposed and tested, the clarity of the statistical tools used is very important to disclose as one component of the assessment of qualitative supply chain management marketing research

Pengaruh Suasana Toko dan Pengalaman Pelanggan Terhadap Intensitas Kunjungan Kembali Pelanggan pada Toko Grosir Susu Milky Soe

Tujuan penelitian ini adalah 1) untuk mengetahui pengaruh suasana took terhadap intensitas kunjungan kembali pelanggan pada toko grosir susu milky soe. 2) untuk mengetahui pengaruh pengalaman pelanggan terhadap intensitas kunjungan kembali pelanggan pada toko grosir susu milky soe. 3) untuk mengetahui simultan pengaruh suasana toko dan pengalaman pelanggan terhadap intensitas kunjungan kembali pelanggan pada Toko Grosir Susu milky soe. Metode penelitian yang dilakukan dalam penelitian ini adalah metode penelitian Deskriptif. Penelitian ini juga merupakan penelitian kuantitatif yang menggunakan metode survey. Teknik pengumpulan data yang digunakan yaitu observasi, angket atau kuesioner, dan dokumentasi. Populasi dalam penelitian ini adalah pelanggan pada Toko Grosir Susu milky soe berjumlah 40 orang. Adapun yang menjadi sampel dalam penelitian ini adalah pelanggan pada Toko Grosir Susu milky soe berjumlah 40 orang. Hasil penelitian ini menunjukkan: 1) terdapat pengaruh suasana took terhadap intensitas kunjungan kembali pelanggan pada toko grosir susu milky soe. 2) terdapat pengaruh pengalaman pelanggan terhadap intensitas kunjungan kembali pelanggan pada toko grosir susumilky soe. 3) terdapat simultan pengaruh suasana toko dan pengalaman pelanggan terhadap intensitas kunjungan kembali pelanggan pada Toko Grosir Susu milky soe

Pengaruh Social Media Marketing terhadap Electronics Word of Mouth dan Peran Mediasi Brand Equity dan Brand Identity antara Electronics Word of Mouth terhadap Willingness to Pay Konsumen Mobil Listrik

Sektor transportasi merupakan pengguna bahan bakar terbesar di Jakarta yang berkontribusi sebesar 44% secara keseluruhan dan penghasil emisi karbon monoksida (CO) terbesar dengan menyumbang sebesar 96,36% atau 28.317 ton per tahun. Laporan Indeks Kualitas Udara Kehidupan (AQLI) menyebut Indonesia sebagai satu dari enam negara yang paling berkontribusi terhadap polusi udara global. Kebijakan mengenai persyaratan emisi telah ditingkatkan akibat meningkatnya penekanan pada pencemaran lingkungan sehingga memberikan tekanan yang lebih besar pada industri otomotif yang seharusnya berkonsentrasi pada penciptaan kendaraan lebih ramah lingkungan. Indonesia memiliki peluang sangat baik untuk menjadi pemain utama rantai pasokan EV global, karena 24% cadangan nikel global berada di Indonesia, sehingga menjadikan Indonesia sebagai negara dengan cadangan nikel terbesar di dunia. Tujuan penelitian ini adalah menganalisis variabel Social Media Marketing, Electronic-Word of Mouth, Brand Equity, dan Brand Identity terhadap Willingness to Pay. Penelitian ini menggunakan jenis kuantitatif deskriptif dengan sampel sebanyak 150 orang. teknik analisis data yang digunakan adalah SmartPLS 3 untuk menguji model SEM. Hasil penelitian menunjukan terdapat pengaruh positif antara Social Media Marketing, Electronic-Word of Mouth, Brand Equity, dan Brand Identity terhadap Willingness to Pay serta Brand Equity dan Brand Identity mampu memediasi pengaruh terhadap Social Media Marketing dan Electronic-Word of Mouth terhadap Willingness to Pay