Lund Digital Trust Survey 2022

The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection ofa large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy anddata sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only tomarketing practitioners, but also to academics and policy-makers

Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category

Media investments are continuously shifting from traditional media like newspapers to digital alternatives like websites and social media. This study investigated if and how media choice between the two rival channels can influence consumers’ perceptions of a novel brand. 504 Swedish retail fashion customers participated in an experiment to evaluate the identical advertisement placed either in a national newspaper or on Facebook. The results revealed that advertising in a newspaper can have a positive effect on brand equity facets and purchase intention through brand personality perceptions of being competent, while advertising on Facebook have similar effects but through perceptions of being exciting. Besides some evidence that choice between traditional and new media affects brand personality this study is one of the first attempts to incorporate media channel choice into the broader customer-based brand equity framework. The results from this particular study suggest that media channel choice should be considered from a brand equity building perspective at least in the fashion category. This study shows that different media channels could complement each other strategically, as traditional media channels still can have valuable and unique contributions to brand building through brand personality perceptions, especially for brands striving to be perceived as competent

Super-Size Me: An Unsuccessful Preregistered Replication of the Effect of Product Size on Status Signaling

Dubois, Rucker, and Galinsky (2012, Experiment 1) found that consumers view larger-size options as a signal of higher status. We conducted a close replication of this finding (N = 415), and observed a nonsignificant effect in the opposite direction (small vs. large product size: doriginal = 1.49, 95%CI [1.09, 1.89], dreplication = 0.09 95%CI [-0.15, 0.33]; medium vs. large: doriginal = 0.89 95%CI [0.52, 1.26], dreplication = 0.11 95%CI [-0.13, 0.34]; small vs. medium: doriginal = 0.62 95%CI [0.26, 0.98], dreplication = -0.01 95%CI [-0.25, 0.23]). We discuss potential reasons for this unsuccessful replication as well as implications for the status-signaling literature in consumer psychology

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative structures commonly used in the more general brand equity literature; and finally by creating a short and parsimonious scale for assessing retailer brandequity in different contexts. Three alternative models are compared and tested on six brands in both convenience and shopping goods categories, ranging from discount to middle range price levels. The outcome is an operational framework supporting the main building blocks of the conceptual brand resonance model presented in Keller (2001) with seven dimensions structured in a four-step sequence as awareness → pricing policy, customer service, product quality, physical store → retailer trust → retailer loyalty, thereby describing retailer brand equity as a four-step process. The extended, although parsimonious, 17-item retailer equity scale can be used by academics as well as practitioners to examine the underlying values of retailer brands and has the potential to incorporate additional dimensions and attributes to investigate specific retail contexts without creating lengthy questionnaires

Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?

Johan Anselmsson och Burak Tunca på Ekonomihögskolan vid Lunds universitet har i samarbete med undersökningsföretaget Norstat en vecka efter Amazons lansering i Sverige gjort en uppföljning av vad som hänt sedan en liknande mätning gjordes i september, men då i samband med att spekulationer om Amazons intåg i Sverige tog fart

Svenskarna och Amazon fem månader efter starten – Hur har det gått?

Den 28:e oktober slog Amazon.se upp dörrarna för den svenska e-handelsplatsen och experternas åsikter var delade. Amazon fick kritik för att det var ett hastverk med dåliga översättningar och att svenskarna inte skulle attraheras. I en liknande rapport som denna från december månad såg konsumenternas reaktion positiv ut (Anselmsson & Tunca, 2020). Hur ser situationen ut efter att Black Friday och julhandeln lugnat ner sig fem månader efter uppstarten? Har attityderna och konsumenternas köpmotiv efter alla skriverier förändrats? Professor Johan Anselmsson och Burak Tunca på Ekonomihögskolan vid Lunds universitet har i samarbete med undersökningsföretaget Norstat följt svenskars attityder och beteende kopplat till Amazon.se ända sedan augusti 2020 och från lanseringen varje månad intervjuat 1000 svenskar i frågan

Black Friday inleder svensk julhandel – och är definitivt här för att stanna

Denna artikel bygger på aktuell internationell forskning samt en webbaserad enkätundersökning i ett samarbete mellan Ekonomihögskolan vid Lunds universitet och intervjuföretaget Norstat

Renal and suprarenal insufficiency secondary to familial Mediterranean fever associated with amyloidosis: a case report

<p>Abstract</p> <p>Introduction</p> <p>Familial Mediterranean fever is an autosomal recessive disease that predominantly affects people of the Mediterranean coast. One of the most frequent complications of the disease is amyloidosis. This clinical entity is known as secondary (also called AA) amyloidosis.</p> <p>Case presentation</p> <p>In this report, we describe the case of a 33-year-old Turkish man with familial Mediterranean fever and chronic renal insufficiency. He was admitted to our clinic with symptoms of suprarenal insufficiency. The patient died three months later as a result of cardiac arrest.</p> <p>Conclusion</p> <p>Our aim is to make a contribution to the literature by reporting a case of combined insufficiency due to the accumulation of renal and adrenal amyloid in a patient with familial Mediterranean fever, which has very rarely been described in the literature. We hope that adrenal insufficiency, which becomes fatal if not diagnosed and treated rapidly, will come to mind as easily as chronic renal failure in clinical practice.</p