Networking and Internationalisation of Small Firms

Internasionalisasi Usaha Kecil dan Menengah (UKM) telah menjadi perhatian para peneliti. Network atau jejaring adalah salah satu strategi yang memungkinan Perusahaan untuk merambah ke pasar Internasional. Network memberikan pandangan yang berbeda mengenai upaya Perusahaan memasuki pasar Internasional. Dengan network, pasar merupakan jejaring hubungan antar pelaku bisnis. Internasionalisasi yang memanfaatkan network sebagai strategi, memusatkan perhatian terhadap upaya Perusahaan untuk membangun, membina, memelihara dan mengubah hubungan untuk kepentingan keberadaan Perusahaan di pasar Internasional. Menurut konsep network, Internasionalisasi dipengaruhi oleh hubungan yang terbina diantara network daripada keunggulan Perusahaan. Anggota network mempengaruhi keputusan dan kegiatan Perusahaan di dalam network. Penelitian ini bertujuan untuk memahami proses networking USAha kecil untuk menggarap pasar Internasional dan dampak negatif network itu sendiri dalam bisnis Internasional. Untuk mencapai hal tersebut, maka akan digunakan pendekatan penelitian yang bersifat kualitatif

Pengaruh Risiko pada Keputusan Belanja On-line

Penelitian ini ditujukan untuk mengetahui pengaruh risiko keuangan, produk, waktu dan pengiriman (financial, product, time dan delivery) pada keputusan membeli secara online. Data dikumpulkan dari 250 responden yang merupakan konsumen yang pernah melakukan belanja online sedikitnya dua kali dalam kurun waktu 6 bulan. Hasil analisis menunjukkan bahwa keempat dimensi risiko melebur menjadi 2 dimensi, yaitu financial risk dan product, time dan delivery risk. Pengujian validitas dan reliabilitas juga menunjukkan hasil yang baik. Berdasarkan uji regresi, hanya variabel product, time dan delivery risk berpengaruh signifikan pada keputusan membeli online

Pengaruh Kemasan dan Harga pada Keputusan Pembelian Minuman Isotonik

This study aimed to determine the effect of packaging and pricing on purchase decision of isotonic drinks. Variable of packaging was limited to structural elements, as these elements were getting less attention by previous research. Data were obtained from 261 employees and students in South Jakarta, using structured questionnaires. The questionnaires was developed based on research instruments from former research. The study used purposive sampling technique. Results from regression analysis showed that packaging and the price were significantly related to the purchase decision. The price effect was greater than the product packaging. The results also showed that there were significant differences in the variance of packaging, pricing, and purchase decisions based on groups of age, education level, the brand chosen, the intensity of purchase, and the place of purchase

Understanding the Factors Influencing Customer Intention to Subscribe to Spotify Premium in Indonesia

ABSTRACTResearch Aim – This research aims to investigate the factors of attitude and perceived behavior control of young-adult customers in Indonesia that influence their intention to subscribe to Spotify premium.Design/Methodology/Approach – This study is a quantitative study using descriptive and regression analysis. Data were collected from 100 respondents who have been subscribing to Spotify Premium services for at least 1 week.Research Result – The results reveal that attitude and perceived behavioral control significantly influence the intention to subscribe, with attitude having a greater influence on customers’ intention to subscribe.Research limitations – The age range of participants in the current study is restricted to those between the ages of 17 and 30. The generalizability of the study is also constrained because there were only 100 samples collected altogether.Originality/value – This study is conducted in Indonesia while the previous research was conducted in China. The present research help provides feedback for the streaming music services industries, especially in Indonesia to improve their marketing strategies’ performance based on customer behavior and psychology to increase sales of businesses.Keywords: Spotify Premium, Music Streaming Service, Attitude, Perceived Behavioral Control, Intention to Subscribe.

PENGARUH KEMASAN DAN HARGA PADA KEPUTUSAN PEMBELIAN MINUMAN ISOTONIK

This study aimed to determine the effect of packaging and pricing on purchase decision of isotonic drinks. Variable of packaging was limited to structural elements, as these elements were getting less attention by previous research. Data were obtained from 261 employees and students in South Jakarta, using structured questionnaires. The questionnaires was developed based on research instruments from former research. The study used purposive sampling technique. Results from regression analysis showed that packaging and the price were significantly related to the purchase decision. The price effect was greater than the product packaging. The results also showed that there were significant differences in the variance of packaging, pricing, and purchase decisions based on groups of age, education level, the brand chosen, the intensity of purchase, and the place of purchase

INTEGRATION OF MARKET ORIENTATION, MARKETING STRATEGIES AND PERFORMANCE: A CONCEPTUAL FRAMEWORK FOR INDONESIAN SMEs

Sektor UKM adalah sektor pencipta lapangan kerja dan pertumbuhan ekonomi dan karenanya minat di sektor ini semakin meningkat baik di negara maju maupun negara berkembang. Namun, sejumlah penelitian telah menunjukkan bahwa kegagalan usaha kecil dapat disebabkan oleh kurangnya praktik pemasaran, termasuk strategi dan implementasinya. Tulisan ini akan mencoba mengusulkan kerangka apakah konsep orientasi pemasaran dan strategi pemasaran dapat mempengaruhi kinerja UKM di Indonesia. Studi ini didasarkan pada literatur yang ada dengan menggunakan analisis kualitatif dan kuantitatif.Keywords: Marketing strategies, Marketing orientation, SMEs, Performanc

An Analysis of Indonesian Gen-Z in Using E-wallet and Its Impact on Impulsive Buying

E-commerce has grown significantly in recent years, due to technological developments and a shifting consumer landscape. Along with this expansion, the introduction of digital methods of payment, such as e-wallets, has transformed the way online purchases are handled. E-wallets have given customers convenience, security, and more financial flexibility, resulting in an adjustment in consumer purchasing behavior within the e-commerce ecosystem. This study investigates the impact of an e-wallet (ShopeePay) adoption on impulse buying behavior in e-commerce (Shopee), specifically on Gen-Z users. This paper also examines if customers' satisfaction with utilizing e-wallets substantially impacts their impulsive purchasing behavior. PLS-SEM was performed using 280 valid responses from active ShopeePay Gen-Z consumers gathered via an online survey. The results revealed that perceived interactivity and subjective norm positively affected satisfaction with using an e-wallet, yet perceived risk had no significant effect on satisfaction with an e-wallet. Moreover, perceived interactivity, perceived risk, and subjective norms are found to significantly influence impulse buying, with satisfaction as the mediating variable

BEHAVIOURAL LOYALTY: APAKAH DIPENGARUHI BRAND PERSONALITY DAN BRAND EXPERIENCE? Sebuah Studi pada Industri Kosmetik

This study aimed to examine the effect of brand experience and brand personality on behavioral loyalty of beauty products. The data were collected from 200 respondents, women, who were above 20 years old and regular users of beauty products. Structured questionnaires were distributed to all respondents in a survey. The results show that brand experience and brand personality positively influence behavioral loyalty. The effect of brand personality on behavioral loyalty was greater than effect of brand experience on behavioral loyalty

Social Media Engagement and Influencer Personal Branding Relations Journal

The most excellent and straightforward method for creating a personal brand today is using social media to gain visibility in a particular industry or specialty. Personal branding can flourish in this environment because almost everyone is now online and will go there to discover more about someone’s personality and activities. This study aimed to determine the connection between some influencers’ branding and social media involvement. This study used a Google Form Survey to collect information from Indonesians born between 1965 and 2022 and familiar with Dedy Corbuzier and Cinta Laura as influencers with different personal branding strategies. The result shows that influencer social media engagement is affected by their branding. The independent variable (personal branding) tested influences the dependent variable (social media engagement). The implications of this research can be used for people working in a business where influencers’ specific criteria will affect their engagement

Integration of Market Orientation, Marketing Strategies and Performance: a Conceptual Framework for Indonesian Smes

Sektor UKM adalah sektor pencipta lapangan kerja dan pertumbuhan ekonomi dan karenanya minat di sektor ini semakin meningkat baik di negara maju maupun negara berkembang. Namun, sejumlah penelitian telah menunjukkan bahwa kegagalan USAha kecil dapat disebabkan oleh kurangnya praktik pemasaran, termasuk strategi dan implementasinya. Tulisan ini akan mencoba mengusulkan kerangka apakah konsep orientasi pemasaran dan strategi pemasaran dapat mempengaruhi kinerja UKM di Indonesia. Studi ini didasarkan pada literatur yang ada dengan menggunakan analisis kualitatif dan kuantitatif