The Relationship of Life Satisfaction with Buying Intention and Brand Behavior for Global Brand

The aim of this research is to explore the relationship of life satisfaction to brand behavior and brand loyalty for global brand. Global brand Levi’s is taken for this study. A total of 317 respondents from major universities in Islamabad, Rawalpindi and Lahore participated through self-administrated Likert scale basedquestionnaire. The study is exploring the mutual linkage of life satisfaction, brand consciousness, brand loyalty, willingness to buy, emotional value and perceived quality. Using Structural Equation Modeling (SEM), the study has shown that life satisfaction has an impact on brand consciousness positively, whereas brand consciousness has a direct relationship with perceived quality and emotional value, furthermore willingness to buy and emotional value has lead to brand loyalty; perceived quality also has a positive relation with willingness to buy.This study indicates that global retailers should pay attention to the importance of emotional aspects of global brands, especially for brand conscious consumers in order to enhance their intension to buy global brands. Keywords: Brand Behavior, Brand Consciousness, Foreign Brand, Life Satisfaction

Impact of CRM practices on service quality in the banking industry

The present study investigates the impact of customer relationship management practices on the service quality in the banking sector. CRM practices have been found to greatly influence not only the customer satisfaction and loyalty but also the quality of services provided by organization. The study focuses on three CRM practices of Attitude towards clients, Efficiency of banking services and Knowledge ability and their impact on the service quality. As customers are more aware about the services so they ensure service quality. Employee’s knowledge ability helps customers to gain experience that actually leads towards service quality and efficiency in services provided by the banks also help in service quality. The study used survey design and the sample consisted of 230 respondents. These respondents were customers of different banks in the city of Rawalpindi, Pakistan. The results indicate that knowledge ability of employees and attitude towards clients is having significant influence on service quality. However, CRM practice of Efficiency of banking services was found to be insignificant. The study has managerial implications for the banking industry. The study also provides future directions

A Physico-Chemical study of different Fig (Ficus Carica L.) varieties in Haramosh valley, Gilgit-Pakistan

The present study was conducted to analysis the basic physico-chemical properties of four Figs (Ficus carica L.) varieties i.e. English Fig, wild fig, dark brown fig and dark black fig and its by-products was prepared in Haramosh valley.Fresh fig fruits were picked or harvested when they begin to soften and the color change indicates maturity. Then washed, cut in quarters, pulped and then the pulp was processed into fig jam and squash. The physico-chemical analysis i.e. pH, total soluble solids (TSS), titratable acidity, reducing sugar, moisture content and ash content of four fresh varieties of fig were determined while physico-chemical analysisof by-products (Jam and squash) prepared from three fig varieties including english, dark brown and dark black fig was also determined. The results showed that pH and moisture content were gradually decreased in all samples during storage interval whereas TSS, titratable acidity, reducing sugar and ash content increased. Regarding physico-chemical analysis of by-products TSS, acidity, reducing sugar, non-reducing sugar and total sugar increased while pH decreased during storage interval.The maximum mean value for pH, moisture content and ash content was found in English fig however for TSS and reducing sugar maximum value was observed in dark black fig. Data regarding titratable acidity highest value was recorded from wild fig. Furthermore pysico-chemical properties of by-products shows that maximum mean value of pH was detected in dark brown fig whereas maximum value of acidity, TSS, reducing sugar and total sugar was recorded from English fig, however maximum value of non-reducing sugar was observed in dark black fig. It may be concluded from the study that English fig is favorable for a long period of storage.Moreover it is concluded that processing of fig fruit pulp into jam and squash resulted in a significant increase in physico-chemical characteristics such as TSS, titratable acidiy and sugar content however decreases its pH. The processing of fig fruit pulp into jam and squash ensures the safety and quality of the by-products without losing its nutritional and antioxidant benefits

Activity of tea polyphenols against vibrio species

EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Activity of tea polyphenols against vibrio species

EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Impact of television advertisement on unhealthy weight control behaviors and eating disorders: mediating role of body image

This research is conducted to analysis the impact of Television Advertisement on Unhealthy Weight Control Behaviors and Eating Disorder with the mediating role of Body Image. The research is conducted to analyze the mediating impact of body image satisfaction on the relation of other variables. This research is conducted from the urban population of Rawalpindi and Islamabad. A Total of 280 questionnaires were floated in the population, out of which 267 were received back. The data was analyzed by employing correlation dn regression analysis. The results showed that body image partially mediates the relationship between Television Advertisement and Unhealthy Weight Control Behaviors and fully mediate the relationship between Television Advertisement and Eating Disorder. This research will help marketers to analyze the dynamics of advertisement and also in understanding the negative outcomes of their certain practices

EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image

The basic purpose of this research is to analyze the impact of electronic word of mouth (eWOM) and brand awareness on customer purchase intention with the mediating role of brand image. The research is conducted to analyze the full or partial role of mediator on the said relationship. This research is basically conducted on customers of mobile users of Rawalpindi and Islamabad. To check this relationship a total of 300 questionnaires were floated in four universities of twin cities, of which 262 questionnaires with a response rate of 87.33% were received back on which mediation analysis has been performed. The results show full mediating impact of brand image on Electronic Word of Mouth (eWOM) and customer purchase intention relationship, while partial mediating role of brand image on relationship of brand awareness and customer purchase intention has been observed. This research will help marketers in implementing better marketing techniques for boosting customers purchase intention

Analysing the Functions of Lexical Bundles for Teaching Academic Writing to Graduate Students

Academic writing skills contribute greatly in academic performance. One of the key elements of good academic writing is to know the proper use of the strings of the words usually occur together. These words are termed as lexical bundles in corpus linguistics. Some research has been conducted on the use and functions of lexical bundles in spoken and written discourses (Chen & Chen, 2020). However, there is scarce research on the functions of lexical bundles and their use in Pakistani research writing. While drawing on the corpus of 90201 corpora of the 12 Pakistani research articles, we investigated the functions and use of lexical bundles in research papers of Pakistani authors. The list of the lexical bundles by Simpson-Vlach and Ellis (2010) was used as a source to interpret the lexical bundles. We found the referential expressions were the highest lexical bundles in research articles of Pakistani authors followed by the expressions of ability and possibility and hedges in the list. Based on these findings, we argue that Pakistani authors are aware about the various types of the lexical bundles and their functions in academic writing. It is suggested that the high-frequency bundles can help the learners to improve the use of modal words used as hedges in academic writing. As per the findings of this study, it is recommended that a large corpus may be built for better results in the future.

Unsupervised hindi word sense disambiguation using graph based centrality measures

The task of word sense disambiguation (WSD) plays a key role in multiple applications of natural language processing. In this paper, we propose a novel unsupervised method for targeted Hindi WSD task. First, we create a weighted graph where the nodes correspond to various synsets of the target word and the neighboring context words. The edges in the graph represent the semantic relations between these synsets in the Hindi WordNet hierarchy. A path-based similarity measure, namely Leacock-Chodorow similarity measure, is used to assign weights to edges. An unsupervised weighted graph-based centrality algorithm is used to identify the correct sense of a target word in a given context. The performance of the proposed algorithm is measured on 20 ambiguous Hindi nouns using four different graph-based centrality measures. We observed a maximum accuracy of 66.92% using PageRank centrality measure which is significantly better than earlier reported graph-based Hindi WSD algorithmsevaluated on the same dataset

In vitro evaluation of commercially available theophylline sustained release tablets in Pakistan

The dissolution behavior of five commercially available brands of sustained release theophylline tablets was studied in phosphate buffer solutions of pH 1.2, 4.5, 5.5, 6.0 and 7.5 at 37 °C using the USP dissolution apparatus II (paddle method). Drug concentration in the samples was determined spectrophotometrically at 272 nm. For predicting the release characteristics of theophylline from selected commercially available tablets the data obtained in the dissolution studies was fitted into various mathematic models defining kinetic parameters of drug release like zero-order rate equation, first-order rate equation, Hixen-crowell cube root law, Higuchi equation and Korsemeyer-Peppas model. Tablets were subjected to weight variation test, hardness, drug content and in vitro release studies. The present study revealed that drug release increases with the increase of pH of the dissolution medium and also varies from brand to brand. Among the five selected brands, B1 and B4 showed better pH dependency and drug release behaviour. It has been suggested that possible reasons for difference in dissolution or drug release behaviour are the difference in the manufacturing techniques and the quantity of hydrophobic excepients used by different manufacturers, which retard the penetration of dissolution medium and ultimately decreases availability of drug in the solution.Colegio de Farmacéuticos de la Provincia de Buenos Aire