Pengaruh Customer Relationship Management Terhadap Loyalitas Nasabah Pada PT. Asuransi Umum Bumiputera Muda 1967 Cabang Pekanbaru

The purpose of this study was to analyze the Customer Relationship Management and Customer Loyalty at PT. General Insurance Bumiputera Muda 1967 Pekanbaru Branch and see the effects. The study concluded that CRM at PT. General Insurance Bumiputera Muda 1967 Pekanbaru Branch which include dimensions, people, process and technology. Overall is considered to be good. Customer loyalty in the PT. General Insurance Bumiputera Muda 1967 Pekanbaru Branch is seen from the dimensions make the purchase again, refer to others, buy poduk between the lines and the desire to remain a customer also rated high. The results of the data analysis by SPSS, CRM has a strong influence on customer loyalty. CRM variables have a positive influence and significant to variable customer loyalty in the PT. General Insurance Bumiputera Muda 1967 Branch Pekanbaru, which means when the CRM was increased then it will also lead to an increase in customer loyalt

Analisis Pelaksanaan Pemberian Motivasi dan Pengaruhnya terhadap Kualitas Pelayanan Bisnis Jasa Pengiriman ( Kasus PT. Pos Indonesia (Persero) Cabang Pekanbaru)

This study aims to determine the effect of the implementation of motivation on the quality of service at PT. Pos Indonesia (Persero) Pekanbaru branch. Implementation of motivation as a variable X and the quality of service as a variable Y. This study refers to the ERG theory of Clayton Alderfer (1972) which says there are three groups, namely the need for existence, relatedness and growth, where samples were used that customer PT. Pos Indonesia (Persero) Pekanbaru branch with respondents as many as 100 customers. To determine the number of samples used formula slovin, while the collection of data used are observation, interviews and questionnaires. The measurement technique using a Likert scale with answers which were given a score of 1-5, while the statistical test equipment used is linear regression, the coefficients of determination and t test. From the discussion that is seen from the need for existence, relatedness and growth undertaken by PT. Pos Indonesia (Persero) Pekanbaru branch can be seen that the implementation of the provision of motivation have been effective and well categorized and significant effect on the quality of service.Keywords : Motivation , Quality of Service , existence , relatedness and growt

Pengaruh Marketing Mix Terhadap Minat Pasien Mengunakan Jasa Layanan Kesehatan Pada Rumah Sakit Lancang Kuning Pekanbaru

This study was conducted at Hospital Lancang Kuning Pekanbaru. This study aims to determine how the influence of the Marketing Mix (Product, Price, Promotion, Location, People, Physical Evidence, customer service) to the Patient Interests (Awareness, Knowledge, preferences, options, Confidence, Purchasing) in Hospitals Lancang Kuning Pekanbaru.The problem in this research is the decline in the number of outpatient and inpatient in hospital Lancang Kuning pekanbaru so that the target does not correspond to what was targeted by the company.The population in this study were patients seeking treatment at the Hospital Lancang Kuning Pekanbaru. With 100 samples, sampling using the formula slovin. The data collection of primary data research, with questionnaires as an instrument of research and secondary data from company archives, data analysis used is by using simple linear regression, test of determination and t test with SPSS. From the results of data analysis include validity, reliability, and simple linear regression, t-test research results show the calculation of the t (14.058)> t table (1.984) and Sig. (0.000) <0,05.Artinya variable significant effect Marketing Mix to the patient\u27s interest

Pengaruh Strategi Pemasaran Terhadap Minat Konsumen Membeli Produk Perumahan (Kasus Pada Perumahan Surya Mandiri Teropong PT. Efa Artha Utama)

Marketing strategies is a set of n plan formulated by looking at the dimensions of the product, price, place and promotion to the goals and objectives, policies and rules that gives direction to the marketing efforts of companies from time to time, at each level, and reference and location, especially as the company\u27s response in the face of competition environment and circumstances change. Consumer interest is growing for a motif based on the attributes in accordance with the wishes and needs in buying the product, based on these two companies should be appropriately designing marketing strategies to attract the interest of the consumers themselves to be interested in housing products offered so that when the consumer has berinat on products hence the decision to purchase such products will be created. This research was conducted in Housing Binoculars Surya Mandiri PT. Efa Artha Utama, Jalan Binoculars, Arengka-Pekanbaru. The purpose of this study was conducted to determine the influence of marketing strategies on growing consumer interest in housing PT. Efa Artha Utama, Jalan Binoculars, Arengka-Pekanbaru. In this research methodology is descriptive and quantitative with SPSS, where samples were used that consumers who buy housing PT. Efa Artha Utama, Jalan Binoculars, Arengka-Pekanbaru and as a resource that is led PT. Efa Artha Utama, Jalan Binoculars, Arengka-Pekanbaru. To determine the sample using data through interviews and questionnaires while the types and sources of data are primary and secondary data.From the results of data analysis include validity, reliability, simple linear regression, test of determination and t test the influence of marketing strategies which comprises four dimensions of the consumer interest is seen four dimensions. Each has indicator interrelated and positive influence on consumer interest in PT. Efa Artha Utama, Jalan Binoculars, Arengka-Pekanbaru.Keywords ; marketing strategies, consumer interes

Hubungan Gaya Kepemimpinan Selling dengan Kepuasan Kerja Karyawan Bagian Frontliner pada Metro Plaza Pasar Swalayan Pekanbaru

The aim of this research is to know the leadership style and work satisfaction of frontliner employee at Metro Plaza Pasar Swalayan Pekanbaru.This research takes place in Metro Plaza which located at Harapan Raya street no 201 Pekanbaru. This is qualitative research with case study data; investigate the correlation between selling leadership style and work satisfaction of frontliner employee at Metro Plaza pasar Swalayan Pekanbaru, population of this research is the frontliner employee in the and of year 2012, they are 80 persons. Sample taken is the whole population by using sensus technique. Analyzing the data using correlation rank spearman formula.The finding of the research shows that tenponses of respondent about work satisfaction in category agree, where some frontliner employees feel satisfy with the leadership that applied at Metro Plaza Pasar Swalayan Pekanbaru, responses of the respondent about selling leadership style in category good, for most of employess agree with leadership style applied by the company.The result of correlation between selling leadership style and work satisfaction of frontliner employee using rank spearman formula shows that there are great and positive correlation.Keywords: Leadership, Selling Leadership style, work satisfactio

Pengaruh Struktur Modal Terhadap Profitabilitas Pada Perusahaan Industri Tekstil Dan Garment Yang Terdaftar Di Bursa Efek Indonesia

The research is was conducted to test effect of capital structure to profitability in industry of textile and garment company listed at Indonesian stock exchange. Which is indicated by the capital structure of Debt to Equity Ratio (DER) and profitability as indicated by Return On Equity (ROE). The research population is the industry of textile and garment companies listed on the Indonesian stock exchange during the period 2008-2012. In financial statements include the value of financial ratios examined included DER and ROE. Which have fluctuated during financial statement period 2008-2012. Obtained a total sample of 30 financial statements obtained throught sampling technique is purposive sampling.Analytical techniques data used is simple regresi linier and hipotesis test used t-statistics, to relationship test by correlation, and kooefecience determination to determine the effect of DER toward ROE by using SPSS program.The result of the analysis indicate that DER significant negative effect on ROE industry of textile and garment companies listed on the Indonesian stock exchange period 2008-2012. At level of significance is less than 5% (0,000%). DER contribution to ROE is 66%, as indicated by the R-square of 66%, while the remaining 44%, are influenced by other factors not included in the research model.Key words: Debt to Equity Ratio (DER) and Return On Equity (ROE

Pengaruh Kualitas Pelayanan dan Kepercayaan Merek terhadap Kepuasan Nasabah (Studi pada Nasabah Produk Penghimpun Dana Bank Bni Syariah Kantor Cabang Pekanbaru)

This study aims to determine the effect of service quality and brand trust on customer satisfaction in customers of Bank BNI Syariah funds product Pekanbaru Branch Office partially and simultaneously. This study uses questionnaires as a means of collecting data distributed to 100 customers of funds collecting products Bank BNI Syariah Pekanbaru Branch Office. Data from the questionnaire was further processed using descriptive analysis and statistical analysis using SPSS 17.0 by performing validity test, reliability test, simple linear regression analysis, multiple linear analysis, coefficient of determination analysis, and hypothesis test consisting of t test (partial) and F test (Simultaneous).The results showed that the results of the first hypothesis testing is service quality to customer satisfaction showed t count (5,436) > t table (1,984), it means service quality significantly influence customer satisfaction. The result of second hypothesis testing is brand trust to customer satisfaction show t count (7,143) > t table (1,984), it means brand trust have significant effect to customer satisfaction. The result of the third hypothesis testing, namely service quality and brand trust on customer satisfaction shows F count (26,610) > F table (3.09), it means service quality and brand trust have significant effect to customer satisfaction