Strategi Pemasaran Untuk Meningkatkan Penjualan Pupuk Organik Pumakkal

Organic fertilizers are fertilizers that come from various materials for making natural fertilizers such as animal manure, animal body parts, plants, which are rich in minerals and are good for the use of soil enrichment. Pumakal fertilizer is one of the organic fertilizers developed by PT Pumahitari to increase production in the agricultural sector and prevent land degradation. Sources of organic fertilizer materials are very diverse, such as Pumakkal organic fertilizer which is made using pineapple waste. It aims to recycle pineapple waste so as to help reduce environmental pollution from the waste. This study aims to determine the marketing strategy to increase sales of Pumakkal organic fertilizer. The method used in this research is descriptive with a qualitative approach. The implementation of marketing strategy plays a very important role in increasing sales of Pumakkal Organic Fertilizer. In implementing the marketing strategy of Pumakkal Organic Fertilizer, currently, three components in the theory of marketing strategy have been implemented, namely segmentation, targeting, and positioning. However, the implementation of Pumakkal's Organic Fertilizer marketing strategy has not been optimal in the targeting and positioning components, so it has not been able to increase sales. The results of the research using the SWOT Matrix of PT. Pumahitari is able to take advantage of existing opportunities with its strengths, this is good for the company to reduce weaknesses and minimize threats in order to increase sales. besides that, it can also be concluded that several developments through consideration of internal factors and external factors of the company can be beneficial for the progress of PT. Pumahitari

Pengaruh Perkembangan Motor Custom Dan Aspek Legalitas Terhadap Minat Konsumen Pada Motor Modifikasi Di Kota Metro

The influence of the development of custom motorbikes is currently so rapid and spreading from young to old. The main problems with custom motorbikes include the safety and legality aspects of the custom motorbike. The purpose of this study to determine effect of the development of custom motorbikes and the legality on consumer interest in modified motorbikes. The research design is quantitative research or verification research. The method is documentation method. The object aredevelopment of custom motorbikes, legality and consumer interest. This research activity in modified motorcycle workshops in Metro City. The data collection technique used a questionnaire with a questionnaire. The analytical tool is descriptive analysis and multiple linear regression analysis with SPSS. Results showed that partially the development of custom motorbikes and legality had a significant effect on consumer interest. Simultaneously it also shows that the development of custom motorbikes and the legality of custom motorbikes on consumer interest

Pengaruh Direct Marketing Dan Digital Marketing, Terhadap Keputusan Pembelian (Studi Kasus Usaha Spare Part Pada Cikal Motor Bandar Lampung)

Product marketing is one of the keys to maximizing business objectives in generating profits. There are two types of marketing, direct marketing and digital marketing in an effort to influence consumer decisions. Direct marketing and digital marketing are carried out to introduce and promote products as one of the marketing strategies. The purpose of this study was to analyze the effect of direct marketing and digital marketing on purchasing decisions. The research design is quantitative research. The method is descriptive quantitative method. The objects research are direct marketing, digital marketing, and purchasing decisions. This research activity at Cikal Motor Bandar Lampung. The research population is the customers of Cikal Motor Bandar Lampung with samples 96 respondents. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results of the study show that partially direct marketing and digital marketing have a positive and significant effect on purchasing decisions. Simultaneously direct marketing and digital marketing together have an influence on the purchasing decisions

Pengaruh Kompensasi, Kecerdasan Emosional dan Gaya Kepemimpinan terhadap Kinerja Pegawai pada Bulog Subdivre Lampung Tengah

Bulog Sub Divre Central Lampung is one of the state-owned institutions which has the main objective of securing food supply and stabilizing rice prices, especially in the central and surrounding areas of Lampung. For that we need employees who have good performance to make this happen. The purpose of this study was to determine the effect of compensation, emotional intelligence and leadership style on employee performance at Bulog Sub Divre Lampung Tengah. This type of research is quantitative research or verification research. The method used in this research is explanatory survey method. The objects in this study are compensation, emotional intelligence, leadership style and employee performance. The population of this research is the employees of Bulog Sub Divre Central Lampung with a total sample of 30 respondents. The data collection technique used a questionnaire. The analytical tool used is to use data quality analysis and multiple linear regression analysis with the SPSS program. The results showed that partially compensation, emotional intelligence and leadership style affect employee performance. Simultaneously it also shows that compensation, emotional intelligence and leadership style together have an effect on employee performance. Based on the significance figures, it can be seen that the factor that most influences employee performance is compensatio

Pengaruh Technical Criteria, Economic Criteria dan Legalistic Criteria terhadap Perilaku Brand Switching Konsumen pada Pembelian Sepeda Motor Honda Vario di Pekalongan Lampung Timur

To survive in the competition for means of transportation, Honda companies always strive to provide the best quality and service to consumers, by providing products that are of good quality, always innovative, in accordance with the times, at affordable prices in order to build a deep emotional relationship between Honda products and consumer. It is important for Honda companies to understand between emotional branding and brand switching so that the company can create a product that suits consumer needs, especially motorbikes and can provide a high emotional feeling between consumers and products so that they do not brand switching to other brands. The purpose of this study was to find out if Technical Criteria, Economic Criteria and Legalistic Criteria effect simultanneously on Consumer Brand Switching Behavior in Purchasing a Honda Vario Motorcycle. In this study using primary data and secondary data, the research method used is judgment sampling which is one type of purposive sampling, where the researcher chooses a sample based on certain characteristics, namely Honda Vario motorcycle consumers in Pekalongan, East Lampung, with a total sample of 60 people. The data analysis technique used is validity test, reliability test, normality test, linearity test and homogeneity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it is found that the technical criteria do not have a significant effect on consumer brand switching for Honda Vario motorcycle purchases, Economic criteria have a positive and significant effect on consumer brand switching for Honda Vario motorcycle purchases and Legalistic criteria have a positive and significant effect on brand switching consumers on the purchase of a Honda Vario motorcycle. From the F test, technical criteria, economic criteria and legalistic criteria together have a positive and significant effect on consumer brand switching for purchasing a Honda Vario motorcycle

Pengaruh Dividend Payout Ratio Dan Dividend Yield Terhadap Nilai Perusahaan Properti Di Bursa Efek Indonesia (BEI) Periode Tahun 2017-2019

Based on field findings, the problem that occurs is the occurrence of stock price fluctuations that affect the exchange rate. In connection with these problems, the formulation of the problem in this study is whether the Dividend Payout Ratio and Dividend Yield together have a positive and significant effect on the value of property companies on the Indonesia Stock Exchange. The purpose of this study is to determine whether the Dividend Payout Ratio and Dividend Yield collectively, it has a positive and significant effect on the value of property companies on the Indonesia Stock Exchange.This research is quantitative research. With this type of ex-post facto research. Ex-post facto research is a study that is conducted to examine events that have occurred and then trace them backwards to find out the factors that can cause these incidents. The technique of determining the sample using purposive sampling technique. The results of the study using the t test (partial) show the value of the effect of the dividend payout ratio on firm value, namely tcount> ttable (3.301> 1.688), and the value of the effect of dividend yield on firm value is tcount> ttable (2,210> 1,688). While the f (simultaneous) test shows the value of the effect of the dividend payout ratio and dividend yield simultaneously on the firm value, namely Fcount 6.208 Ftable 3.259. From the calculation of the R square value, the ability of the independent variables to explain the variance of the dependent variable is 25.8%, which means that 74.2% is influenced by other factors not examined in this study. &nbsp

Pengaruh Kualitas Produk, Brand Image Dan Brand Attitude Terhadap Loyalitas Konsumen Kopi Cap Kuda Kota Metro (Studi Pada Konsumen Kopi Cap Kuda Di Kota Metro)

ABSTRAK Noval Galang Reza. 2020. Pengaruh Kualitas Produk, Brand Image dan Brand Attitude Terhadap Loyalitas Konsumen Kopi Cap Kuda Kota Metro (Studi pada Konsumen Kopi Cap Kuda di Kota Metro). Skripsi. Program Studi Manajemen, Fakultas Ekonomi dan Bisnis. Universitas Muhammadiyah Metro. Pembimbing (1) H. Suryadi, S.E., M.M. (2) Sri Retnaning Rahayu, S.E., M.M. Kata kunci: Kualitas Produk, Brand Image, Brand Attitude, Loyalitas Konsumen. Indonesia memiliki peluang dalam pengembangan industri pengolahan kopi, karena selain punya pasar yang besar, juga didukung dengan potensi bahan baku. Oleh karena itu, diperlukan upaya strategis, seperti hilirisasi dalam rangka meningkatkan nilai tambah dan peningkatan kapasitas produksi. Persaingan bisnis di dunia usaha mendorong perusahaan untuk menjadi pemenang dalam persaingan bisnisnya. Berdasarkan kondisi tersebut , maka diperlukan upaya oleh suatu perusahaan untuk menciptakan konsumen yang loyal. Faktor-faktor yang mempengaruhi loyalitas konsumen diantaranya yaitu kualitas produk, brand image dan brand attitude dari produk yang dipasarkan.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk, brand image dan brand attitude terhadap loyalitas konsumen kopi Cap Kuda Kota Metro.Desain penelitian adalah penelitian kuantitatif atau penelitian verifikatif. Metode yang digunakan dalam penelitian ini adalah metode explanatory survey. Objek dalam penelitian ini adalah labelisasi halal, citra merk terhadap keputusan pembelian. Kegiatan penelitian ini dilakukan pada konsumen Kopi Cap Kuda yang ada di Kota Metro. Populasi penelitian adalah konsumen Kopi Cap Kuda di Kota Metro dengan jumlah sampel yang diambil sebanyak 76 responden. Teknik pengumpulan data menggunakan kuisioner. Alat analisis yang digunakan adalah menggunakan analisa kualitas data dan analisis regresi linier berganda dengan program SPSS.Hasil penelitian menunjukkan secara partial kualitas produk, brand image dan brand attitude terhadap loyalitas konsumen. Secara simultan juga menunjukkan bahwa kualitas produk, brand image dan brand attitude secara simultan terhadap loyalitas konsumen. Berdasarkan angka coefisiensi dan nilai thitung maka dapat diketahui bahwa faktor yang paling berpengaruh terhadap loyalitas konsumen adalah kualitas produk

ANALISIS KELAYAKAN INVESTASI PADA SAHAM-SAHAM PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2016-2018

Tujuan dilakukannya penelitian ini adalah: (1). Untuk mengetahui apakah layak membeli saham emiten bidang Pertanian yang terdaftar di Bursa Efek Indonesia (BEI) sebagai sarana investasi jika dihitung dengan metode Capital Asset Pricing Model (CAPM) Periode Tahun 2016-2018 dan (2).Untuk mengetahui tingkat pengembalian saham dan risiko dengan menggunakan Metode Capital Asset Pricing Model (CAPM) dalam menentukan keputusan investasi pada saham emiten bidang Pertanian yang terdaftar di BEI periode 2016-2018.Teknik pengambilan sampel yang digunakan adalah purposive sampling, sehingga terpilih sampel sebanyak 14 perusahaan yang kesemuanya merupakan perusahaan pertanian utama. Hasil penelitian ini menunjukkan bahwa: Berdasarkan analisis data terdapat hubungan non linear antara risiko sistematis (beta) dengan tingkat pengembalian saham yang diharapkan [E(Ri)]. Saham-saham tersebut memiliki nilai Ri lebih besar daripada E(Ri) atau [Ri > E(Ri)]. Keputusan investasi yang harus diambil oleh investor adalah membeli saham tersebut. Sedangkan 11 saham perusahaan yang termasuk dalam kategori saham tidak layak yaitu saham ANJT, BISI, DSFI, DSNG,BWPT, GZCO, JAWA, LSIP, SIMP, SGRO, dan SSMS. Saham-saham tersebut memiliki nilai Ri lebih kecil daripada E(Ri) atau [Ri <E(Ri)]. Keputusan investasi yang harus diambil oleh investor adalah menjual saham tersebut sebelum harga turun.Kata kunci: Metode CAPM, beta, Indeks Harga Saham Gabungan, Emiten

ANALISIS SISTEM INFORMASI AKUNTANSI PENJUALAN KAMAR PADA HOTEL CITRA III KOTA METRO

This study aims to determine the accounting information system for room sales, cash receipts and disbursements at Hotel Citra III Metro City. Data obtained from observations, documentation and interview results. Research data analysis was carried out using qualitative descriptive data analysis. The results showed that the room sales accounting information system at Citra III Hotel Metro City was not yet effective, because there were still weaknesses in its internal control, namely supervision of the accounting information system, especially in the room sales accounting information system

Pengaruh Kompetensi Aparatur Desa, Pemanfaatan Teknologi Informasi Dan Partisipasi Masyarakat Terhadap Akuntabilitas Pengelolaan Dana Desa Di Kecamatan Purbolinggo

This study aims to analyze the Effect of Competency of Village Apparatus 1; Utilization of Information Technology 2; and Community Participation 3; Against Village Fund Management Accountability 4; in Purbolinggo District. The type of research used in this study is quantitative with a descriptive approach, in this study researchers used primary data through questionnaires and the population in this study amounted to 247 respondents then the sampling technique in this research used purposive sampling by using several respondent criteria so that 108 respondents were obtained. The results of this study indicate that Village Apparatus Competence has a positive and significant effect on Village Fund Management Accountability, Information Technology Utilization has a positive and significant impact on Village Fund Management Accountability, and Community Participation has a positive and significant impact on Village Fund Management Accountability in Purbolinggo District