Manfaat Ekonomi dan Non Ekonomi Koperasi Gunung Madu (Kgm) di PT Gunung Madu Plantations (PT GMP) Kabupaten Lampung Tengah

This study aims to analyze the economic benefits received by members of KGM, the contribution of cooperation economic benefits on household income of KGM members, and non-economic benefits (level of satisfaction) of the KGM members. This research was conducted in KGM, PT GMP, Central Lampung Regency. The total samples are 75 members of KGM. Data analysis method that used is the economic benefits of cooperative analysis, analysis of household income cooperative members, and analysis of the level of satisfaction of member cooperatives using the Customer Satisfaction Index (CSI) analysis. The results showed that the direct economic benefits derived by KGM members each year, was on average of Rp1,689,921.00, while the indirect economic benefits by KGM Members, each year, was on average of Rp9,565,067.00. Total economic benefits of KGM, contributing to income amounted to14.28% of members. Level of satisfaction of the members of KGM to KGM is 70.8 %, which means that members of the KGM feel satisfied with the performance of the services provided by the employee of KGM

Tingkat Kepuasan dan Loyalitas Konsumen Rumah Tangga dalam Mengonsumsi Bihun Jagung di Bandar Lampung

The objectives of this study are to analyze: the level of household consumers\u27 satisfaction, the level of household consumers\u27 loyalty, and factors that influence the satisfaction and loyalty on consuming corn vermicelli in Bandar Lampung. The research was conducted in the randomly choosen 3 traditional markets and 3 modern markets in May to July 2013. Accidental sampling method was employed to choose the sample of 60 consumers as respondents. Methods of analysis used were Customer Satisfaction Index (CSI) for the degree of satisfaction, the pyramid of loyalty was used for the degree of consumers\u27 loyalty, and the logistic regression analysis for the factors that influence satisfaction and loyalty of household consumer. The results showed that CSI value was 76.97 percent, it meant that the costumers were satisfied by corn vermicelli product. Most costumers tended to be loyal, because the number of commited buyers (with the value of 95 percent) was higher than that of switcher buyers (with the value of 3 percent). Based on the logistic regression analysis, variables that significantly influenced costumers\u27 satisfaction were the length of consumption and purchase frequency. Variables that significantly influenced on the costumers\u27 loyalty were age, education level, and purchase frequency

Perilaku Konsumsi Mahasiswa Universitas Lampung terhadap Kopi Bubuk Instan Siap Saji

The purposes of this research are to analyze factors affecting purchasing decision process and attitudes on evaluation of various brands of instant coffee powder. The research samples were 99 students, selected from four faculties of the University of Lampung, who were met at the break time and agreed to be interviewed using questionnaires. Data were analyzed using principal component analysis and Fishbeinmulti-atribute attitude analysis. The results of this research showed that Torabika is the instant coffee powder brand was the most widely purchased, followed by Luwak White Koffie, Nescafe, Good Day, Kapal Api, ABC, and Indocafe. The results of factor analysis showed that the fourteen expected variables influenced the purchasing decision of instant coffee powder could be reduced into four main components. The first principal component (internal factors) consists of aroma, flavor, consistency, and creamer. The second principal components (external factors) consist of brand, advertising, pricing, and bonuses. The third principal component (benefit factors) consists of reducing drowsiness and suitability of drinking with other food variables. The fourth principal component (factors of excellence) consists of a non-pulpy, easily obtained. Based on the evaluation of the consumer attitude variables, it showed that although the consumption of ABC brand was the least but it got the highest attitude value compared to other brands. If the attitudes of the students were sorted, ratings of the highest student attitudes were ABC, Nescafe, followed by Luwak White Koffie, Torabika, and Good Day