Pengaruh Persepsi Kualitas dan Kepuasan terhadap Loyalitas Pelanggan pada Koperasi Kredit (Credit Union) Mandiri Cabang Medan (Studi Kasus : Pelanggan Koperasi Kredit (Credit Union) Mandiri Cabang Medan)

Tujuan penelitian ini menganalisis pengaruh persepsi kualitas dan kepuasan terhadap loyalitas pelanggan pada Koperasi Kredit (Credit Union) Mandiri Cabang Medan. Manfaat penelitian, memberikan bukti empiris mengenai pengaruh variabel yang dapat mempengaruhi persepsi kualitas dan loyalitas pelanggan. Jumlah sampel 96 nasabah, metode pengumpulan data melalui koesioner dan dokumentasi, metode analisis data digunakan regresi linier dan berganda dan untuk menguji hipotesis digunakan uji t dan uji F. Hasil penelitian menunjukkan variabel harga berpengaruh signifikan terhadap persepsi kualitas, variabel reputasi Perusahaan berpengaruh signifikan terhadap persepsi kualitas, variabel persepsi kualitas berpengaruh signifikan terhadap variabel loyalitas pelanggan. variabel kepuasan pelanggan berpengaruh signifikan terhadap variabel loyalitas pelanggan, variabel harga dan reputasi Perusahaan mempunyai pengaruh yang positif terhadap persepsi kualitas dan variabel persepsi kualitas dan kepuasan Pelanggan mempunyai pengaruh yang positif terhadap loyalitas pelanggan. Berdasarkan hasil penelitian, sebaiknya pihak Koperasi Kredit (Credit Union) Mandiri Cabang Medan memperhatikan variabel harga yang terkait dengan konsumen sasaran maupun pesaing, variabel reputasi Perusahaan yang terkait dengan pengalaman Perusahaan, kompetensi Perusahaan dan keunggulan Perusahaan, variabel persepsi kualitas yang terkait dengan keandalan (Reliability), ketanggapan (Responsiveness), keyakinan (Assurance), empati (Empathy) dan Tangibles. variabel kepuasan pelanggan supaya tetap dipertahankan yang terkait dengan kesesuaian harapan , persepsi kinerja dan penilaian pelanggan dan mempertahankan variabel loyalitas pelanggan yang terkait dengan Repeat Purchase, Retention dan Referalls

Effect of Perception of Quality, Price, Its Reputation and Customer Satisfaction on Purchase Decision Aviation Services (Case Study: Customer Services Flights PT. Lion Air)

The purpose of this study to analyze the influence of perceived quality, price, the company\u27s reputation and customer satisfaction partially and simultaneously to the purchase decision-making aviation services. Benefits Research, provide empirical evidence about the influence of the variables that can influence the purchasing decision of customers, and provide a solution in the form of advice to the management of these variables. For the community. providing knowledge to the community, especially for those who want to engage in the world of business and relating to the maintenance of the brand as well as maintaining the presence of the customer. For education, contributing to the academic community about the importance of managing the variables that can influence the purchasing decision of the consumer through the perception of quality, price, the company\u27s reputation and customer satisfaction. Total sample of 96 respondents, the method of collecting data through questioner and documentation, methods of data analysis by regression. The results of the regression equation: PKP = 10.034 + .018 + PK 0,873H 0,17RP + .705KP. meaning that the variable perception of quality, price, the company\u27s reputation and customer satisfaction has a positive influence on the purchase decision aviation services. Of the four variables that have more influence on the purchase decision is the variable price of aviation services. The correlation coefficient variable perception of quality, price, the company\u27s reputation and customer satisfaction to the purchase decision aviation services have a very strong relationship with the value of r = .743. The coefficient of determination of r2 = .552049, meaning that the variable perception of quality, price, reputation and customer satisfaction Company was able to explain 55.2% of the purchase decision-making airline, while 44.8% are influenced by other factors. Based on t test, t value (Price and Customer Satisfaction)> t table means in partial, price and customer satisfaction has a significant influence on the purchase decision-making aviation services. While the t (perception of the quality and reputation of the company) ≤ t partial table does not have a significant influence on the purchase decision-making aviation services. By F test, F count (variable perception of quality, price, the company\u27s reputation and customer satisfaction)> F table, meaning that simultaneous variables has a significant influence on the purchase decision aviation services. Based on the results of the study should the company need to increase the perception of quality through improved service quality and reputation of the company through increased attributes offered through its products. Customer satisfaction and price becomes the center of attention of the customer, then the management should still be able to maintain it so that it has a very high competitivenes

Analisis Faktor-faktor Yang Mempengaruhi Pengambilan Keputusan Mahasiswa Memilih Program Studi Manajemen S-1 Fakultas Ekonomi Unika Santo Thomas Medan T.a 2020/2021, Dalam Kondisi Pandemi Covid 19 Implikasinya Pada Perumusan Strategi Promosi

The purpose of this study is to analyze the dominant factors influencing student decision making in choosing the S-1 Management Study Program. With this aim, it is possible to identify what factors dominantly influence student decision making in choosing the Management Study Program at the Faculty of Economics, Unika Santo Thomas, Medan T.A. 2020/2021 in the Covid-19 Pandemic, its implications for the formulation of promotional strategies. The research method used a sample of 125 students, collecting data with questionnaires and documentation and factor analysis techniques. The results of the study, of the 25 factors studied in student decision making to choose the Management study program, it turns out that the most dominant are: Factor 1: Accreditation status, Friends, Teachers, Family, Image / image and campus visits, Factor 2: Ease of work, Success Alumni and Promotional Brochures, Factor 3: Scholarships, Environmental Conditions, Complete Facilities and Building Conditions, Factor 4: Curriculum, Affordable Basic Tuition and Ease of Payment, Factor 5: Family, Education Personnel, Libraries and Lecturers, Factor 6: Alumni Association strong , Webinar Seminar, and Positive Issues and Factor 7: Affordable Cost Per-Credit and Parents' Income. The results of this study are expected to provide a reference as material for consideration in formulating relevant promotions, especially in the COVID-19 pandemic situation for the sake of increasing the number of students in the future. For further research, it is better to add variables that will be used as research variables that are thought to influence students in choosing the Management Study Program