Systematic Literature Review: Communication Transformation in The Digital Immigrant Generation in The Use of Social Media and Changes in Social Interaction Patterns

The transformation of digital technology has brought significant changes in the way humans communicate. The digital immigrant generation, individuals who were born before the digital era but adapted to technology, experience challenges and changes in their daily communication patterns. This article is a literature review that examines how communication transformation in the digital immigrant generation in the use of social media and its impact on social interaction patterns. Digital immigrants face challenges in digital literacy and information security, but social media allows them to stay connected with their families and form new communities. By reviewing previous studies, this article describes the adaptation process of digital immigrants to social media, the barriers they face, and how social media opens up spaces of social inclusion for digital immigrants, allowing them to form new communities, communicate across generations, and reduce loneliness

Self Openness of PLWHA: A Literature Analysis on the Role of Social Media in Building Social Support

Stigma and discrimination against people living with HIV/AIDS (PLWHA) remain a major obstacle to achieving an optimal quality of life, especially in terms of self-disclosure and access to social support. In the midst of the rapid development of digital technology, social media has emerged as a potential online space that can be utilized by PLWHA to express their identity and build social support networks. This study aims to analyze the role of social media in supporting the self-disclosure of PLWHA and its contribution in forming a supportive online community. The method used is a literature review with a descriptive analysis approach that examines various academic studies from the last 5 years published from 2019 to 2024 through databases such as PubMed, JMIR, Springer, PMC and Google Scholar. The results show that social media provides a safe space for PLWHA to manage their identity narratives, increase self-confidence, and obtain validation and emotional support from online communities. However, the dilemma between the need for openness and the risk of stigma and invasion of privacy remains a significant challenge. This study recommends that future research emphasize qualitative exploration of PLHIV's direct experiences, as well as the development of inclusive and safe digital platform policies and designs to support the sustainability of empowering self-disclosure

Gender Perspective and Women's Challenges in Public Relations

As time progresses, women play an increasingly important role in improving the quality of both public and domestic sectors. Generally, gender issues that become the main topic of discussion revolve around the status and position of women in society, which are still often viewed as subordinate or marginal. The significant rise in the number of female practitioners in the public relations (PR) industry has led to the perception that women have experienced gender discrimination in Indonesia. This journal aims to analyze and examine gender perspectives on women in the field of public relations, the impact of the feminization of the PR profession, as well as the challenges faced by women in carrying out their roles as public relations practitioners. The results of this literature study indicate that male practitioners are more likely to hold managerial positions than female practitioners. Although the number of female practitioners has exceeded that of males, their status and roles in PR practice remain subordinate to men. Furthermore, there are relevant glass ceiling barriers, including an unequal distribution of tasks, which prevent women from fully demonstrating their potential in the workplace

Literature Review: The Role of Media in Integrated Marketing Communication (IMC) on Consumer Purchase Interest

This study aims to examine the role of media in supporting Integrated Marketing Communication (IMC) in increasing consumer buying interest. The method used is a literature study with various academic sources and previous research reviewed related to consumer behavior, communication media, and IMC. The results of the study show that the media forms brand awareness, positive perceptions, and emotional relationships between customers and brands. The connection of messages across various media within the IMC framework has been shown to accelerate the customer's experience with the product, from the stage of knowing the product to making a purchase decision. Therefore, in contemporary marketing strategies, the strategic factors that increase purchase intention are good media selection, integration and management

Literasi Media Generasi Digital Imigran dalam Menanggapi Informasi Hoaks Terkait Covid 19 dari Media Sosial di Kampung Literasi Desa Kolam Kecamatan Percut Sei Tuan Kabupaten Deli Serdang

Penelitian ini bertujuan untuk menganalisis pemahaman generasi digital imigran di Kampung Literasi Desa Kolam dalam merespon, menganalisa, serta mengemas informasi hoaks terkait covid 19. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif interpretatif. Adapun teknik pengumpulan data menggunakan teknik wawancara mendalam dan observasi non-partisipan. Subjek penelitian adalah 4 (empat) orang generasi digital imigran Kampung Literasi Desa Kolam dan 2 (dua) orang penggiat literasi media serta pendiri Kampung Literasi Desa Kolam. Hasil penelitian ini adalah dimana semua informan dalam merespon dan melihat informasi hoaks, mereka mengidentifikasi informasi tersebut terlebih dahulu, dengan membacanya, melihat judulnya, tanggal rilisnya, isi pesan media, serta sumber media yang memuatnya. Kemampuan menganalisa informasi hoaks, informan berpikir kritis terhadap suatu informasi yang mereka terima sebelum mereka akhirnya memutuskan informasi tersebut layak atau tidak. Membacanya sampai selesai kemudian mengkritisinya dengan mencari perbandingan di sumber media yang lain. Keterampilan dalam mengemas informasi hoaks dan etika bermedia sosial, Informan berhati-hati dan lebih bijak dalam menyebarkannya kembali di media sosial milik mereka. Tidak pernah menggiring suatu informasi menggunakan opini pribadi serta mereka juga mencantumkan sumber media yang membuat informasi tersebut jika mereka ingin membagikannya.234 HalamanTesis Magiste