5 research outputs found

    Override Parade: Isu-Isupariwisata Berkelanjutan pada Destinasi Kepulauan di Indonesia

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    Pariwisata saat ini memiliki masalah; relatif kecanduan pertumbuhan, yang tidak sesuai dengan tujuan keberlanjutan.Meskipun selama lebih dari tiga decade pariwisata berkelanjutan terus didengungkan sebagai bentuk ideal dari pariwisata; otoritas pariwisata di seluruh dunia tetap mempromosikan aspek-aspek pertumbuhan meskipun keterbatasan ekologis dan social telah menjadi isu strategis di banyak negara.Selain itu yang menjadi permasalahan kemudian, pariwisata seringkali dikaitkan dengan berbagai isu yang relative memiliki spectrum yang jauh dari pariwisata itu sendiri. Dengan melakukan studi literatur dari 67 artikel baik dari prosiding, jurnal nasional dan internasional, buku, serta laporan dari lembaga nasional dan internasional, artikel ini melihat bagaimana sebenarnya esensi dasar dari permasalahan utama sector ini di Indonesiaadalah overtourismdan tourism leakage.Karena itu tulisan ini berpendapat bahwa pariwisata harus dipahami dan dikelola dengan konteks keberlanjutan yang lebih luas.Rekomendasi dari tulisan ini diantaranya dibutuhkan riset-riset terbarukan seperti sustainable mobilities melalui big data sehingga beragam pendekatan untuk strategi pariwisata dapat dilihat secara real time dan menyasar langsung pada permasalahan pariwisata.Pariwisata saat ini memiliki masalah; relatif kecanduan pertumbuhan, yang tidak sesuai dengan tujuan keberlanjutan.Meskipun selama lebih dari tiga decade pariwisata berkelanjutan terus didengungkan sebagai bentuk ideal dari pariwisata; otoritas pariwisata di seluruh dunia tetap mempromosikan aspek-aspek pertumbuhan meskipun keterbatasan ekologis dan social telah menjadi isu strategis di banyak negara.Selain itu yang menjadi permasalahan kemudian, pariwisata seringkali dikaitkan dengan berbagai isu yang relative memiliki spectrum yang jauh dari pariwisata itu sendiri. Dengan melakukan studi literatur dari 67 artikel baik dari prosiding, jurnal nasional dan internasional, buku, serta laporan dari lembaga nasional dan internasional, artikel ini melihat bagaimana sebenarnya esensi dasar dari permasalahan utama sector ini di Indonesiaadalah overtourismdan tourism leakage.Karena itu tulisan ini berpendapat bahwa pariwisata harus dipahami dan dikelola dengan konteks keberlanjutan yang lebih luas.Rekomendasi dari tulisan ini diantaranya dibutuhkan riset-riset terbarukan seperti sustainable mobilities melalui big data sehingga beragam pendekatan untuk strategi pariwisata dapat dilihat secara real time dan menyasar langsung pada permasalahan pariwisata

    How room rates drive occupancy: A case study from The Laguna, a Luxury Collection Resort & Spa, Nusa Dua

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    The occupancy rate is a critical indicator of success for hotels, serving as a gauge of the proportion of rooms sold relative to the total available inventory, and is typically assessed on a daily, monthly, and annual basis. For hotels striving to optimize both room occupancy and revenue, the execution of a strategically designed marketing mix is paramount, with pricing as a central component. Establishing an optimal price point is a significant challenge for hotel management; the price must be calibrated to avoid perceptions of being excessively low or high by consumers, while simultaneously ensuring profitability and competitive positioning. Recognizing this, errors in pricing strategy can have a profound impact on a hotel’s occupancy rate. This study aims to investigate the relationship between room rates and occupancy at The Laguna, a Luxury Collection Resort & Spa. The research employs secondary data encompassing room prices and occupancy rates and utilizes a comprehensive suite of analytical techniques—including classic assumption tests, simple linear regression, correlation coefficient analysis, determination coefficient analysis, and t-tests—facilitated by SPSS version 25 software. The findings reveal a statistically significant relationship between room pricing and occupancy rates. Notably, the determination analysis suggests that room rates exert a substantial 64.60% influence on room occupancy, while the remaining 35.40% is attributed to other factors not examined in this study, such as product and service quality, and promotional strategies

    INOVASI DALAM KOMPETISI: USAHA KULINER LOKAL MENCIPTAKAN KEUNGGULAN KOMPETITIF DI UBUD

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    Esteemed for its culture, Ubud has developed its image as culinary destination in Bali. The creation of this new branding of Ubud is attached to the dedication of its local talents who consistently serves Balinese food to tourists. Seeing these ongoing developments, this study analyzes the following aspects (1) Ubud and it’s development as culinary destination, (2) innovation showed by local culinary talents, and (3) thin line between cultural enrichment and deprivation. Using critical qualitative, this research was conducted by implementing indepth interviews to selected interviewes.Theories used are cultural tourism and sustainable tourism approaching to related aspects such as experience economy, millennial generation; community based tourism, and invented tradition. Results of this study are (1) the development of Ubud as culinary destination in Bali is not only supported by changes in tourist’s motivation but also the ability of it’s local talents to productively innovate (2) innovation in products, promotions and experiences are the keys in promoting sustainability of these local businesses, and (3) the growth of local culinary enrich cultural experience and is proven to strengthening Ubud’s image as a cultural tourism destination

    Authenticity and Uniqueness of Paluang Car Temple as Tourism Attraction in Nusa Penida Isle, Bali

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    This paper addresses a research gap in tourism studies by examining the distinctive case of the Paluang Car Temple in Nusa Penida. While discussions on authenticity and uniqueness in tourism are prevalent, research exploring these concepts in culturally unique, non-mainstream destinations like Nusa Penida remains limited. The unique cultural elements, exemplified by the car-shaped shrines at the Paluang Temple, influence a destination\u27s appeal. By analyzing the impact of these features on tourist experiences and overall destination allure, this research provides insights into the development of tourism products that leverage local distinctiveness. It contributes to a broader understanding of how authenticity and uniqueness shape travel preferences, bridging a critical gap in tourism and cultural studies.Employing a descriptive-qualitative approach aligned with the interpretive method, the article delves into the attraction of the Car Temple\u27s unconventional design, which has attracted significant attention. Despite its modest place in the Balinese temple hierarchy, the temple consistently features on religious tour itineraries in Nusa Penida, driven by its unmatched uniqueness and authenticity. Additionally, the Car Temple often complements visits to the renowned Klingking Beach, a nearby tourism highlight. In summary, this paper underscores the pivotal role of the Car Shrines\u27 uniqueness in motivating tourists, contributing to the temple\u27s success in a competitive tourism market

    Sentiment Analysis and Its Applications in Assessing Visit Preferences Pre and Post COVID-19: An Indonesian Perspective

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    Social media has shown to affect tourist activity and spending. However, research related to travel intentions from a large-scale perspective has remained very limited in Indonesia. This research presents an empirical case study using the text mining process on Indonesian domestic tourists’ travel intentions to fill in the missing gap. Text classification was used to categorize whether a tweet includes travel intentions or not by concentrating on tourism-related tweet data from Twitter before and after the COVID-19 pandemic. The process of entity recognition was also used to classify the entities in the Tweet. This study showed that the Indonesian intention to travel was 13.08 percent higher than before the pandemic of COVID-19. Moreover, it was also found that interest in adventure activities increased by 581.25 percent and honeymoon trips by 175 percent. Surprisingly, 92 percent of short-stay intentions concluded in this research. However, Indonesian tourists who want to take a long tour are rising by 215.18 percent. This study’s findings also show Indonesian tourists’ choice to fly to many destinations, such as Bali, the Riau Islands, and Bandung. A more successful Indonesian tourism promotion strategy is expected to develop as a result of this research. Referring to the study findings, it appears that the current model of promotion is relatively distinct from the existing one. The promotional activities that emphasize and focus on 1) sustainable growth, 2) improved productivity, 3) investment innovation and digital transformation, 4) morals, culture, and social responsibility, and 5) technological cooperation has become increasingly important to be incorporated in various programs by The Ministry of Tourism of Indonesia
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