FACTORS AFFECTING CHOICE IN A MULTI-STAGE MODEL The Influence of Saliency and Similarity on Retrieval Set and the Implication of Context Effect on Consideration Set

While it is considered a new paradigm in consumer research, the multi-stage model of consumer decision-making remains unclear as to whether brands are easily retrieved. Likewise, the process of consideration, after particular brands are successfully retrieved, is still in question. This study purports to investigate the effects of saliency and similarity on the ease of retrieval. In addition, referring to some studies of context effect, the effects of attraction, compromise, and assimilation are examined to observe whether they contribute to consideration. A within-subject design is employed in this study. Previously, three preliminary studies are arranged to determine the dominants, new entrants, attributes, and other criteria nominated in the experimental study. The results turn out to be supporting the hypotheses

Upholding Customer’s Loyalty through Customer’s Positive Affect

Loyalty is likely supposed as the key of any company’s success. Customers seemingly have no complain against price, even when the quality of a new product is under expectation. Purportedly, they close their eyes and ears, and believe everything will be fine. Apparently, this atmosphere is not easy to achieve. It needs such good quality perception of products in a particular period. Also it requires customer satisfaction, which leads of proud when using the product. While many similar products are available which in some extent they are also adjacent of quality, the effort of developing our product’s loyalty is tentative. It is supposed the loyalty is affected by factors, such as popularity, affection and pride. By other words, the customer’s mood plays a significant role. Can positive affect has an effect of customer’s loyalty, whether directly or indirectly through brand equity? The answer is obviously the purpose of the study. A sample which consists of 165 respondents is withdrawn by convenience and judgment method. Amos 16.0 and SPSS 16.0 are employed in analyzing data. The result shows that brand equity, satisfaction and customer’s loyalty are influenced by positive affect. In addition, both brand equity and satisfaction affect customer’s loyalty. Further, both brand equity and satisfaction post as mediator

Affective Response and Attraction Effect on Consumer’s Intention to Buy

Studies of attraction effects commonly exercised by an experimental techniques, in which the effect is truly experienced. While the effect is apparently obvious, what is the consequence of generating an intention to buy? In addition, do the consumer’s moods and emotions affect the intention? If the moods are not fine does the consumer still want to choose the same brand/product? The answers are the purpose of the study. A sample which consists of 100 respondents is withdrawn by convenience and judgment method. Amos 16.0 and SPSS 16.0 are employed in analyzing data. The result shows that both, the attitude and subjective norm, are affected by the attraction effect. In addition, while the creation of attitude is affected by the attraction effect, it also influenced by the affective response. Futhermore, the customer’s intention to buy is built up as theorized

High-Low Involvement Products in Multi-Stage Decision Process Model

The theory of high-low involvement products led consumers to an idea that they needed much time, consideration and efforts to make a choice. It was in opposition with low involvement products that consumers just required a shorter way. A lot of studies supported the idea. This study was different at least in two ways i.e. the decision making used was multiple-stage decision making and proving the duration was no longer the object, instead in which level of the decision making process, a consideration took part. Therefore, the aim of the study was to identify the process of making decision in which the consideration played a role. A sample which consisted of 126 respondents was withdrawn through judgment and convenience technique. Data submitted by questionnaires, employing Likert scale, ranging from 1= completely disagree to 5= completely agree. An Amos 22.0 and SPSS 21.0 were exercised to analyze data. The finding showed for high involvement products, deep deliberation took part on retrieval set and choice set, while long-time consumed in making consideration happened at universal set. On the contrary, for low involvement products shallow deliberation played a role on universal set and short-time consumed in making consideration occurred at choice set

Can Customer Intimacy Strategy Generate Intention to Buy?

Creating customer intention to buy is obviously a major task of every marketer and/or firm. Many tactics are exercised to generate the intention, in which a buying behavior is hopefully occured. A customer intimacy strategy supposedly be a particular way to do it. However, its power to generate the intention hypothetically is not straight forward, but through other variables. It is commonly known, in accordance with the Theory of Planned Behavior (TPB), the intention could be predicted by consumer attitude and subjective norm. Meanwhile, the attitude and subjective norm theirself are frequently in-line with the product’s performance. Therefore.the purpose of the study is to investigate the power of customer intimacy strategy in creating the customer intention to buy through the product’s brand equity and both the consumer attitude and subjective norm. A 108 sample is withdrawn from those who recognize, are interested of and want to buy Dagadu products. Amos 16.0 and SPSS 16.0 are employed in analyzing data. The result shows that the customer intimacy strategy has significant effects to the brand equity, attitude and subjective norm. In addition, the brand equity also has a significant influence to the intention

Pengaruh Kualitas Informasi, Kemudahan Penggunaan Dan Citra Perusahaan Terhadap Kepercayaan Nasabah Dan Dampaknya Pada Keputusan Penggunaan Bca Mobile (Studi Pada Mahasiswa Fakultas Ekonomika Dan Bisnis Universitas Stikubank Semarang)

The original aim of this study was to find out the impact of issue qualiti, ease of use and company image on customer believes and their influence on the decision to use BCA mobile phones. The population of this study means mobile BCA users who are still active as Faculty students Economics and Business, University of Stikubank Semarang using a amount sample of 112 respondent. Information was collected by developing questionnaire. The analysis technique used in this study is linear regression analysis. Research results show that’s the quality of information has a positive influence on trust, ease of use has an positive effet on trus’t, corporate image has a positive effect’s on trust andd trust has  positive efect ono usage preferences. Keywords : Company Image; Customer Trust; Decisions About The Use; Ease of Use; Information Quality &nbsp

IMPLEMENTASI GERAKAN LITERASI SEKOLAH

Abstract: Qualitative research with a case study design aims to describe the implementation of GLS in SDN 5 Menteng Palangka Raya, viewed from aspects: (1) stages of GLS implementation, (2) mechanism of GLS implementation, and (3) supporting factors and constraints in GLS implementation. The data sources in this study are the principal, librarian, and 2 class teachers. Data collection techniques carried out by observation, interviews, and documentation. Data analysis uses interactive data patterns from Miles and Huberman (1994). The results showed that: (1) The stages of GLS were carried out only in the initial stages (habituation of iteration) through reading and writing activities, (2) The mechanism of GLS implementation was carried out based on basic management principles, namely: GLS planning, GLS organizing, GLS mobilization, and GLS monitoring and evaluation, (3) Supporting factors for the implementation of GLS include the high interest of students to titrate, commitment and enthusiasm of teaching teachers, literacy programs carried out on a scheduled basis, the availability of school infrastructure that supports literacy; While the inhibiting factor is the teacher still has not received coaching in the form of training to implement GLS, the condition of the collection of damaged reading books, as well as the evaluation function of GLS that has not been implemented thoroughly. Keywords: Implementation, School Literacy Movements, SDN 5 Menteng Abstrak: Penelitian kualitatif dengan rancangan studi kasus ini bertujuan untuk mendeskripsikan tentang Implementasi GLS di SDN 5 Menteng Palangka Raya, dilihat dari aspek: (1) tahapan implementasi GLS, (2) Mekanisme implementasi GLS, dan (3) Faktor pendukung dan kendala dalam implementasi GLS. Sumber data dalam penelitian ini adalah kepala sekolah, tenaga pustakawan, dan 2 orang guru kelas. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan dokumentasi. Analisis data menggunakan pola interaktif data dari Miles dan Huberman (1994). Hasil penelitian menunjukan bahwa: (1) Tahapan GLS yang dilaksanakan baru pada tahap awal (pembiasaan berliterasi) melalui aktivitas membaca dan menulis, (2) Mekanisme implementasi GLS dilaksanakan dengan mendasarkan pada prinsip dasar manajemen yaitu: perencanaan GLS, pengorganisasian GLS, penggerakan GLS, serta pengawasan dan evaluasi GLS, (3) Faktor pendukung implementasi GLS meliputi minat yang tinggi dari siswa untuk berliterasi, komitmen dan semangat guru mengajar, program literasi dilaksanakan secara terjadwal, tersedianya sarana prasarana sekolah yang mendukung pelaksanaan literasi; Sedangkan faktor penghambatnya adalah guru masih belum menerima pembinaan dalam bentuk pelatihan untuk melaksanakan GLS, kondisi koleksi buku bacaan yang rusak, serta fungsi evaluasi GLS yang belum dilaksanakan secara menyeluruh. Kata Kunci: Implementasi, Gerakan Literasi Sekolah, SDN 5 Menteng   References: Bogdan, R. C., & Biklen, S. K. (1992). Qualitative Research for Education, second edition. USA: Allyn and Bacon. Hendrawati, S. (2018). Fungsi-Fungsi Manaemen Sekolah. Diakses 19 Maret 2018, dari: https://www.academia.edu/11289318/Fungsi_Manajemen_Sekolah. Kemendikbud. (2016). Desain Induk Gerakan Literasi Sekolah. Jakarta: Direktorat Jenderal Pendidikan Dasar dan Menengah Kementerian Pendidikan dan Kebudayaan Republik Indonesia. Peraturan Menteri Pendidikan dan Kebudayaan Nomor 23 Tahun 2015 tentang Penumbuhan Budi Pekerti. Rachmawati, F. (2008). Dunia di Balik Kata (Pintar Membaca). Yogyakarta: Citra Aji Parama. Ulfatin, N. (2014). Metode Penelitian Kualitatif di Bidang Pendidikan: Teori dan Aplikasinya. Malang: Bayumedia Publishing. Undang-Undang Dasar Tahun 1945

Computational Design of Ancestral and Consensus Asian Dengue Envelope Protein for Vaccine Candidate

Dengue is a mosquito-borne viral disease of which incidence has rapidly increased in the last few years. Despite the recent development of a licensed dengue vaccine, safer and more efficacious dengue vaccine still needs to be developed. Dengue virus has four antigenically and genetically distinct serotypes. Ancestral sequence reconstruction (ASR) and consensus sequence (CS) might be able to overcome antigenic distinction between those four serotypes. Envelope (E) protein is responsible for a wide range of dengue virus biological activities. Domain III of the E protein (EDIII) plays a role in receptor binding for viral entry and inducing protective immunity against the dengue virus. We utilised bioinformatics software to computationally design ancestral and consensus sequences of Asian dengue E protein. E protein sequences of 987 DENV strains and 5 outgroups were retrieved from GenBank. We constructed ancestral and consensus sequences for each serotype. For ASR, ancestral sequences were gradually designed to construct ancestral sequence for all serotypes using MEGA X. For CS, all four consensus sequences were directly used to construct consensus sequence for all serotypes using UGENE 1.32. Phylogenetic tree consisting existing dengue sequences as well as ancestral and consensus sequences were visualised using FigTree 1.4.4. All ancestral and consensus sequences were analysed for conserved motifs, especially in domain III region. ASR sequences were closer to the centre of phylogenetic tree branches while consensus sequences were located among natural isolates. Further CD4 T cell immunogenicity prediction on domain III (EDIII) showed that both ASR and consensus EDIII have the two-highest combined immunogenicity scores. These sequences are potential for further in vitro and in vivo studies as dengue vaccine candidate.   Keywords: ancestral sequence, consensus, dengue, envelope protein, vaccin

Factors Affecting Choice in A Multi-Stage Model: The Influence of Saliency and Similarity on Retrieval Set and the Implication of Context Effect on Consideration Set

While it is considered a new paradigm in consumer research, the multi-stage model of consumer decision-making remains unclear as to whether brands are easily retrieved. Likewise, the process of consideration, after particular brands are successfully retrieved, is still in question. This study purports to investigate the effects of saliency and similarity on the ease of retrieval. In addition, referring to some studies of context effect, the effects of attraction, compromise, and assimilation are examined to observe whether they contribute to consideration. A within-subject design is employed in this study. Previously, three preliminary studies are arranged to determine the dominants, new entrants, attributes, and other criteria nominated in the experimental study. The results turn out to be supporting the hypotheses