Influence of The Role of Government, Travel Barriers and Social Media Influencers on Visiting Interests With Destination Image as A Mediating Variable Study on Murung Batu Laba Tourism Visitors, Banjar Regency

Purpose: The purpose of this study was to investigate the impact of government role, travel barriers, and social media influencers on tourists' desire to visit Murung Batu Laba via the medium of destination image. Method: This study used quantitative research methods. A number of statistically significant connections were found between the dependent variables (destination image, social media influencers, government participation, and travel barriers) and the independent variables (interest in visiting the site). Both the destination's reputation and the attention of prospective tourists were directly impacted by social media influencers, according to the data. In contrast, travel limitations have the reverse impact on tourism and the destination's reputation, whereas government participation boosts both. Result: The results showed that destination image mediates the relationship between social media influencers and interest in visiting, as well as between travel hurdles and desire in visiting. This highlights the significance of the destination's image in attracting prospective tourists by mediating the attention of other elements

EFFECTIVENESS AND EFFICIENCY IN A HURRIED WORLD: ONLINE CUSTOMERS KNOW WHAT THEY WANT

Despite many studies on online purchasing decisions, e-marketing mix elements tend to be based solely on literature, regardless of what antecedents are appropriate for the target sample of research.  Selecting research variables by salient factors determination method leads to several hypotheses about e-marketing mix elements that influence purchase decisions in one of the largest marketplaces in Indonesia, i.e., Shopee.co.id.  The current study is expected to answer which elements in the e-marketing mix most determine purchase decisions in the digital era that demand the effectiveness and efficiency of resources.  The total respondents were 150 university students.  Structural Equation Modeling was utilized to analyze the data.  Results showed that e-marketing mix elements that significantly influence purchasing decisions were e-process and e-price.  The findings show that the most important online shopping factors were processing speed (time effectiveness) and lower product prices (cost efficiency).   E-promotion did not significantly affect the purchase decision since online shopping has become a daily routine activity, especially since the Covid-19 pandemic in early 2020. Keywords: effectiveness, efficiency, e-marketing mix, marketplace, purchase decisio

Analisis kepuasan nasabah bank terhadap pelayanan mobile banking di masa pandemi Covid-19

This study aimed to analyze the variables of E-Service Quality, Customer Satisfaction, and Positive Word-of-Mouth use of Bank Kalsel mobile during the Covid 19 pandemic.  The data analysis method for 97 customers in this study was Partial Least Square- Structural Equation Modeling (PLS-SEM).  The results showed that (1) E-Service Quality did not affect Positive Word-of-Mouth; (2) E-Service Quality affected Customer Satisfaction; (3) Customer Satisfaction affected Positive Word-of-Mouth; (4) E-Service Quality affected Positive Word-of-Mouth through Customer Satisfaction as an intervening variable.  This study proved that the mediation variable Customer Satisfaction played a very important role and bridging the influence of the quality of mobile banking services with the intention of customers to conduct positive word-of-mouth communication about the bank's services.  The implication is that no matter how good the quality of mobile banking services is perceived by bank management when customers do not feel satisfied, the positive word-of-mouth desired by banks from their customers will never be realized.  Bank Kalsel management needs to periodically pay attention to and evaluate the quality of E-Service Quality, especially in terms of Efficiency, System availability, Fulfillment and Privacy.  These factors have the value that affects Customer Satisfaction and Positive Word-of-Mouth.

Online Purchase Decision of Gen Z Students at Shopee Marketplace

Purpose: This study's objective is to analyze the purchase decisions of Generation Z (Gen Z) university students on the Shopee marketplace.  The detailed analysis was: The influences of online customer ratings, celebrity endorsers, and free shipping promotion on the purchase decision.   Theoretical framework: Gen Z is the generation that uses technology the most, especially for social contact.  Therefore, Gen Z is used to online shopping. However, Gen Z is still forming and is not fully identified.   Design/methodology/approach:  This study's participants were university students who had purchased on the Shopee marketplace.  By purposive sampling method, the total sample gathered was 160 respondents.   Multiple linear regression analysis was utilized to evaluate the data.   Findings: The findings indicated that online customer ratings did not affect purchasing decisions of Gen Z customers in the marketplace.  Other variables, celebrity endorsers and free shipping promotions, affected purchase decisions.   Research, Practical & Social implications:  Gen Z students are price sensitive.   Gen Z students will likely be attracted to marketplaces that offer promotional offers and discounts on their products and services.  Gen Z students are heavily influenced by social media, the recommendations of their peers, and brand ambassadors. Therefore, a marketplace with a solid social media presence and a positive reputation among Gen Z students will likely attract and retain their business more successfully.   Originality/value: Gen Z considers celebrity opinions more matter than ordinary customer reviews

Program Kemitraan Masyarakat (PKM) Jasa Syariah Berbasis Margin Bagi Para Ibu Kelompok Pengajian

Tujuan Program Kemitraan Masyarakat (PKM) adalah memberikan pengetahuan sekaligus pelatihan tentang tata cara jasa keuangan Syariah berbasis margin serta membantu para ibu rumah tangga untuk berwirausaha menjual produk makanan dalam rangka membantu ekonomi rumah tangga.  Metode yang digunakan adalah ceramah (penyuluhan), pelatihan, Focus Group Discussion (FGD) serta pendampingan kepada peserta.  Kegiatan pengabdian kepada masyarakat ini juga menyisihkan sebagian dana pengabdian sebesar 2 juta rupiah dalam bentuk barang peralatan memasak untuk diserahkan ke pihak mitra yang membentuk perkumpulan ekonomi Syariah. Tujuannya agar dana tersebut dapat digunakan untuk memulai usaha pinjam dana Syariah secara akad jual beli berbasis margin. Indikator keberhasilan dalam jangka pendek terlihat dari keaktifan pengurus perkumpulan ekonomi Syariah dalam kegiatan FGD dan bertanya tentang teknis pelaksanaan jasa keuangan berbasis Syariah kepada pihak tim pengabdian. Indikator keberhasilan dalam jangka panjang akan dapat diukur dalam beberapa tahun ke depan seiring dengan aktivitas koperasi Syariah

Improving Task Performance through Virtual Team Communication

Numerous studies have examined the increasing number of virtual team communication usage, especially during the Covid-19 pandemic. However, little research has been conducted on the factors affecting its effectiveness in improving task performance, seeing the virtual team's rapid development today. Therefore, this study examines the effect of direct and indirect employee preferences and organizational support on task performance through virtual teamwork communication. The research method used was a survey of 156 employees in the fields of education, telecommunications, transportation, and health in Banjarmasin city, who work from home, interact with colleagues who also work from home, and with colleagues who work in the office. The analysis was carried out using path analysis. The results showed that employee preferences and organizational support directly affected task performance. Virtual team communication can mediate the influence of employee preferences and organizational support on task performance. The research implies that virtual team communication that runs well can improve work performance. Therefore, it requires collaborative support, both from individuals and the organization