1 research outputs found
Rethinking Customer Solutions: From Product Bundles to Relational Processes
- Author
- Ajay K Kohli
- Ballantyne David
- Bendapudi Neeli
- Brady Tim
- Bunderson J. Stuart
- Cannon Joseph P
- Court David C
- Cova Bernard
- Dahlgren J.
- Davies Andrew
- Day George S
- Dhar Ravi
- Foote Nathaniel W
- Galbraith Jay R
- Galunic D. Charles
- Granovetter Mark S
- Gronroos Christian
- Gulati Ranjay
- Gummesson Evert
- Gunter Bernd
- Hafjikhani Amjad
- Hage Jerald
- Heide Jan B
- Hobday M.
- Jap Sandy
- Johansson Juliet E
- Kalwani Manohar U
- Kapil R Tuli
- Kohli Ajay K
- Lovelock Christopher
- Lusch Robert F
- Menon Anil
- Meuter Matthew L
- Miller R. M.
- Moorman Christine
- Murthi B.P.S.
- Nahapiet Janine
- Noordewier Thomas G
- Rivkin Jan W
- Roegener Eric V
- Rust Roland
- Sharma Deven
- Simonson Itamar
- Sinkula James M
- Spiro Rosann L
- Srivastava Rajendra K
- Stanley Jennifer E
- Stremersch Stefan
- Sundar G Bharadwaj
- Tsai Wenpin
- Vargo Stephen
- Welch Catherine
- Westphal James D
- Wise Richard
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Full text link
