32 research outputs found

    The Impact of Green Entrepreneurial Orientation on Firm Performance through Green Innovation: The Moderating Role of Strategic Green Marketing Orientation

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    Environmental protection has become a matter of market rivalry and competitive advantage. Therefore, the ideas of green entrepreneurial orientation, green innovation and green marketing etc., highly concern from last few decades in business research. Although the direct relationships between green entrepreneurial orientation (GEO), green innovation (GI) and firm performance (FP) have been investigated by different researchers but indirect relationship through GI are scant in literature. This study fills out the gap by investigating the impact of GEO on FP through GI and moderating role of strategic green marketing orientation (SGMO) in SMEs of Pakistan

    The Impact of Green Entrepreneurial Orientation on Firm Performance through Green Innovation: The Moderating Role of Strategic Green Marketing Orientation

    Get PDF
    Environmental protection has become a matter of market rivalry and competitive advantage. Therefore, the ideas of green entrepreneurial orientation, green innovation and green marketing etc., highly concern from last few decades in business research. Although the direct relationships between green entrepreneurial orientation (GEO), green innovation (GI) and firm performance (FP) have been investigated by different researchers but indirect relationship through GI are scant in literature. This study fills out the gap by investigating the impact of GEO on FP through GI and moderating role of strategic green marketing orientation (SGMO) in SMEs of Pakistan

    Perceived Organizational Politics and Employee Morale: Mediating Role of Social Exchange Perceptions in Pakistani Organizations

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    Politics in organizations is an important aspect of organizational life which has been an interesting research area since last four decades. However, it is still deprived of practical approach due to its inconclusive studies and fragmented arguments. In politicized organizations, morale and motivation of employees depend mostly on their type of exchange relationships. The study in hand is another effort to view these exchange perceptions as intervening between the relationship of perceptions of organizational politics and morale of employees. As a part of larger study, data was collected through self administered questionnaire distributed among master of business administration students who were completing their management degree as part time along with their jobs during day time. All the Pakistani business schools were included in this study and surveys were distributed to 2000 employees during their classes and participation was voluntary ensuring anonymity and compliance with ethical considerations. Overall, 2000 questionnaires were distributed among which 1163 useable surveys were returned after screening and cleaning for unengaged response, left over pages and missing critical information. Thus response rate was 58%. Results of regression analysis indicated that social exchange perceptions was partial mediators in the relationship between perceptions of organizational politics and employee morale  and about 70% of the total effect was mediated by these perceptions which was an important indicator for understanding organizational life. Practical policy implications have also been discussed in discussion sections along with limitation of the study and guidelines for future research

    Perceived Organizational Politics and Employee Morale: Mediating Role of Social Exchange Perceptions in Pakistani Organizations

    Get PDF
    Politics in organizations is an important aspect of organizational life which has been an interesting research area since last four decades. However, it is still deprived of practical approach due to its inconclusive studies and fragmented arguments. In politicized organizations, morale and motivation of employees depend mostly on their type of exchange relationships. The study in hand is another effort to view these exchange perceptions as intervening between the relationship of perceptions of organizational politics and morale of employees. As a part of larger study, data was collected through self administered questionnaire distributed among master of business administration students who were completing their management degree as part time along with their jobs during day time. All the Pakistani business schools were included in this study and surveys were distributed to 2000 employees during their classes and participation was voluntary ensuring anonymity and compliance with ethical considerations. Overall, 2000 questionnaires were distributed among which 1163 useable surveys were returned after screening and cleaning for unengaged response, left over pages and missing critical information. Thus response rate was 58%. Results of regression analysis indicated that social exchange perceptions was partial mediators in the relationship between perceptions of organizational politics and employee morale  and about 70% of the total effect was mediated by these perceptions which was an important indicator for understanding organizational life. Practical policy implications have also been discussed in discussion sections along with limitation of the study and guidelines for future research

    Impact of Motivation to Learn and Job Attitudes on Organizational Learning Culture in a Public Service Organization of Pakistan

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    The present study investigates the concept of organizational learning culture in a public service organization and focuses on its relationship with motivation to learn, job satisfaction, organizational commitment and job involvement. Data was collected from 119 employees of a public service organization. In all, 200 questionnaires were distributed and participation was voluntary and confidentiality was ensured. One hundred and nineteen fully completed questionnaires were returned for a response rate of 60%. It was found that organizational learning culture is significantly and positively related to the satisfaction, organizational commitment and job involvement but not with motivation to learn. Age also proved to be an important demographic variable that explained significant part of the variance. Based on the findings of the study, recommendations and policy implications are discussed and directions for future research are provided

    Destructive Leadership and Counterproductive Work Behavior with Mediation Mechanism of Justice Perception: Evidence from Tanner Sector of Pakistan

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    The purpose of this study is to examine the relationship among the destructive leadership constructs and counterproductive work behavior (CWB) in tanners sector of Pakistan. Destructive leadership has composed of further two constructs that are Machiavellianism and abusive supervision. The study also investigated the mediating role of justice perception in these relationships. Data was collected from 353 respondents by using self-administered questionnaires from tanners sector of Pakistan. Data were analyzed through Structure equation modeling and test the hypothesized relationships. Results showed the existence of destructive leadership lead to CWB in tanners sector. Justice perception mediates the relationship among destructive leadership and CWB except the relationship of Machiavellianism with Information silence and CWB. Tanneries should conduct different training sessions to reduce the effect of destructive leadership behavior in workplace to reduce the counterproductive work behavior. Future studies may conduct on destructive leadership with horizontal violence and organizational politics. Keywords: Destructive Leadership, Counterproductive Work Behavior, Justice Perception, Tanners Sector, Pakistan JEL Classifications: L20, M12, M54 DOI: https://doi.org/10.32479/irmm.994

    Empirical Study of the Impact of Brand Name on Market Performance through Sustainable Competitive Advantage and Brand Loyalty as Moderator in Pakistani Context

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    This research examined the impact of sustainability based marketing asset (e.g., brand name) on market performance through the sustainable competitive advantage and with the moderating effect of brand loyalty. The data was collected from 360 respondents who were customers of hotels/restaurants, on likert scale from 1= strongly disagree to 5 = strongly agree that was used to empirically test the hypotheses. Primarily the current research is carried out to know the relationship among the brand name, brand loyalty, sustainable competitive advantage and market performance in Pakistani hotel/restaurants industry. The current research is conducted through questionnaire-based survey from individuals who were the customers of hotel/restaurants in Pakistan. Structural equation modeling technique is adopted through AMOS version 23. The results of the research show that sustainable competitive advantage partially mediates the relationship between brand name and market performance and brand loyalty moderates the relationship between sustainable competitive advantage and market performance. The results of this research are beneficial for the service industry and help the marketers in formulating their marketing strategies to attract the more and more customers toward service industry. In addition, according to researcher knowledge sustainable competitive advantage was not studied as a mediator between sustainability-based marketing asset (e.g., brand name) and market performance and brand loyalty as a moderator between sustainable competitive advantage and market performance before this study

    Empirical Study of the Impact of Brand Name on Market Performance through Sustainable Competitive Advantage and Brand Loyalty as Moderator in Pakistani Context

    Get PDF
    This research examined the impact of sustainability based marketing asset (e.g., brand name) on market performance through the sustainable competitive advantage and with the moderating effect of brand loyalty. The data was collected from 360 respondents who were customers of hotels/restaurants, on likert scale from 1= strongly disagree to 5 = strongly agree that was used to empirically test the hypotheses. Primarily the current research is carried out to know the relationship among the brand name, brand loyalty, sustainable competitive advantage and market performance in Pakistani hotel/restaurants industry. The current research is conducted through questionnaire-based survey from individuals who were the customers of hotel/restaurants in Pakistan. Structural equation modeling technique is adopted through AMOS version 23. The results of the research show that sustainable competitive advantage partially mediates the relationship between brand name and market performance and brand loyalty moderates the relationship between sustainable competitive advantage and market performance. The results of this research are beneficial for the service industry and help the marketers in formulating their marketing strategies to attract the more and more customers toward service industry. In addition, according to researcher knowledge sustainable competitive advantage was not studied as a mediator between sustainability-based marketing asset (e.g., brand name) and market performance and brand loyalty as a moderator between sustainable competitive advantage and market performance before this study

    Impact of Online Consumer Reviews on Hotel Booking Intentions: The Case of Pakistan

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    This study is aimed at empirically investigating the influence of online consumer reviews such as realism, positive reviews, negative reviews and volume of online reviews on hotel booking intentions in Pakistan through mediational mechanism. Data was collected from 250 part-time business graduates of University of Punjab, the largest Public-Sector University of Provincial Capital of Pakistan. SPSS and AMOS were carried out to analyze the results and determine the impact of online reviews on hotel booking intentions. Results indicated that realism, the volume of reviews and positive reviews are the most influential dimensions of online consumer reviews. Moreover, trust act as an intervening variable between positive reviews, the volume of reviews, realism and hotel booking intentions. Empirical analysis also indicated that negative online reviews have no direct and indirect impact on hotel booking intentions of online customers. This study is an effort in proposing a combination of online consumer reviews dimensions in determining Hotel Booking Intentions

    The Effect of Job Crafting on Job Creativity through Job Engagement: A Case of Banking Sector of Vehari, Pakistan

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    This research was conducted to investigate the effect of job crafting upon job creativity and how job engagement intervenes this relationship. In this study, data were collected through self-administered questionnaires on LIKERT type scale from banking sector employees at district Vehari, Pakistan. In all, 300 survey questionnaires were circulated among which 271 were returned back yielding a useable response rate of 90%. The analysis of the data revealed that job crafting has significant positive impact on job creativity of employees working in banking sector of Vehari, Pakistan but this relationship is not only direct and job engagement plays the role of a mediator. Considering the importance of appreciations received by bankers management, policy makers should take necessary steps for improving the job engagement system and job crafting which will increase the job creativity of employees because their motivation to their profession will increase. Limitations and future guidelines have been discussed.
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