13 research outputs found

    Predicting Switching intention Among Generation Z (Study on Shopee App)

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    Studies that focus on the interaction of variables related to system quality, information quality, and service quality, as well as their effect on user satisfaction and subsequent intentions to switch to alternative e-commerce platforms can provide a better understanding of Generation Z's Customer behavior in using e-commerce applications. The approach used in this study is a quantitative approach. This study is to test the variables that affect switching intention with analysis tools using PLS software. This pathway analysis technique will be used in testing the magnitude of the contribution indicated by the path coefficients on each path diagram of causal relationships between IQ, SQ, SyQ, SI variables, on ST. The population is 188,951 people with sample of this study was Gen Z totaling 125 respondents. The results showed that Information Quality does not affect Customer satisfaction and the switching intention at shopee, but system quality affect the satisfaction and switching intention. The service quality has no effect on switching intention but affects customer satisfaction. Customer satisfaction affects the desire to change applications. Customer satisfaction mediates the relationship between service quality, system quality and the switching intention from shopee. However, it does not mediate the relationship between Information Quality and the switching intentio

    Mendorong Pilihan Berkelanjutan: Eco Labeling, Eco Branding, Dan Dampaknya Terhadap Green Purchase Intentions dan Consumer Behaviour

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    Penelitian ini bertujuan untuk mengetahui pengaruh eco-labeling, eco branding, dan Dampaknya terhadap Niat Membeli Ramah Lingkungan dan Perilaku Konsumen. Sampel yang digunakan dalam penelitian ini sebanyak 125 orang. penelitian ini adalah kuantitatif dan menggunakan Structural Equation Modeling (SEM) dengan Partial Least Squares (PLS) sebagai alat analisis utama. Hasil dari penelitian ini yaitu eco-labeling berpengaruh terhadap green purchase intention, eco branding berpengaruh positif dan signifikan terhadap green purchase intention, green purchase intention berpengaruh positif dan signifikan terhadap consumer behaviour, green purchase intention memediasi hubungan antara eco-labeling terhadap consumer behaviour dan green purchase intention memediasi hubungan antara eco-branding terhadap consumer behaviour

    Consumer Panic Buying in the COVID-19 Pandemic Era

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    This study is to examine the effect of the relationship between scarcity promotion, consumer competition, on impulse purchases. Data were collected using a questionnaire, a sample of 100 respondents was taken based on purposive sampling. Data analysis using Partial Least Square (PLS), this path analysis technique will be used in testing the magnitude of the contribution shown by the path coefficients on each path diagram of the causal relationship between SP, KK, and IP variables. The findings reveal that scarcity promotion, consumer competition, affects impulse purchases positively and significantly. Consumer competition mediates the relationship between scarcity promotion and impulse purchase. The better the scarcity promotion, the higher the consumer's impulse purchase

    ORIENTASI PASAR DAN BUDAYA ORGANISASI DALAM MEMPENGARUHI INOVASI DAN KINERJA PEMASARAN

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    Appropriate market orientation and a strong organizational culture are required to improve marketing performance by allowing product innovations to be created in accordance with business needs, which have an impact on marketing performance. This research was conducted on Small and Medium Enterprises (SMEs) in Malang City, where SMEs have an important role in the economy in Indonesia. The focus of this research is to see if market orientation has an impact on innovation, organizational culture has an impact on innovation, innovation has an impact on marketing performance, and the role of innovation in mediating market orientation on marketing performance and organizational culture on marketing performance. The main objective of this study is on the owner of a small firm in Malang City, as measured by market orientation, organizational culture, innovation, and marketing performance. Explanatory research is used in this work, which takes a quantitative method. The findings show that market orientation influences innovation, that organizational culture influences innovation, that marketing performance is influenced by market orientation, organizational culture, and innovation, and that marketing performance is mediated by market orientation and organizational culture

    GREEN INNOVATION AND GREEN COMPETITIVE ADVANTAGE MEDIATE THE INFLUENCE OF GREEN MARKETING ORIENTATION ON GREEN MARKETING PERFORMANCE IN SME INDONESIA

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    This study aims to analyze the relationship between green innovation and green competitive advantage mediating the influence of environmentally friendly marketing orientation on the performance of environmentally friendly marketing using the SEM-PLS analysis tool in Indonesian MSMEs. The results of this study Green Innovation (GI) has a significant effect on Environmental Marketing Performance (EMP). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP). Green Marketing Orientation (MO) has a significant effect on Green Competitive Advantage (GCA). Green Marketing Orientation (MO) has a significant effect on Green Innovation (GI). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP) through on Green Competitive Advantage (GCA). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP) through Green Innovation (GI)

    Peran entrepreneur leadership terhadap innovation performance yang dimediasi oleh innovation process

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    This research is to identify the role of entrepreneurial leadership on innovation performance mediated by the study of the innovation process in start-up companies. The research design is a survey research using a questionnaire as a research instrument. This research was conducted to examine the effect of entrepreneurial leadership on innovation performance mediated by the innovation process, especially in start-up companies located in the East Java region with a total of approximately 119 companies with approximately 20 employees in each company. This study uses a quantitative approach with data collection methods using questionnaires which will be distributed online and processed using Partial Least Square (PLS). The results of the study show that Entrepreneur Leadership has a significant effect on Innovation Performance, and there is also a significant influence on the innovation process. This study also shows that the Innovation Process is a mediating variable between Entrepreneurial Leadership and Innovation Performance. The conclusion from this study is that Entrepreneur Leadership, Innovation process, and innovation performance have a relationship between the variables based on this study

    EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT AND SELF-EFFICACY TO CHANGE READINESS FOR CHANGE IN HOSPITAL OF MUHAMMADIYAH MALANG UNIVERSITY, INDONESIA

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    Methodology: This research sample of 129 respondents, taken based on Purposive Sampling of Muhamadiyah University Hospital's employee population. This path analysis technique will be used in testing the amount of contribution shown by the path coefficient on each path diagram of the causal relationship between variables X1, X2, and X3 on Y. Main Findings: Self-efficacy and perceived organizational support have a positive and significant effect on willingness to change, and self-efficacy is able to mediate the effect between perceived organizational support on readiness to change. Self-efficacy and perceived organizational support had positively and significantly influenced the employees responses to change readiness at Muhammadiyah Malang hospital. Applications of this study: This study findings contribute to the theory of organizational change that self-efficacy and perceived organizational are essential factors in realizing organizational change. Novelty/Originality of this study: This study novelty is that this study uses the concept of self-efficacy and perceived organizational support as essential factors that influence organizational change. Both of these essential factors are a unity system that needs to be considered in making organizational changes

    Responsible Consumer Behavior: Driving Factors of Pro-Environmental Behavior toward Post-Consumption Plastic Packaging

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    This quantitative investigation aims to test the model of responsible consumption behavior (RCB). The specific purpose is to examine the relationship of pro-environmental behavior, attitudes, norms, intention, and awareness using the theory of planned behavior as an underlying theoretical framework. A multistage sampling technique was used to select people (n = 665). Data were collected using a self-administered questionnaire from sample respondents. The data were analyzed using structural equation modeling (SEM)–partial least square (PLS). The findings revealed that attitudes, norms, and awareness all have a role in predicting the intention to engage in post-consumer plastic packaging activity. This finding supports the theory of planned behavior, and it can be extended to explain environmental behavior by adding a reasonable variable
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