Unveiling the Synergy: How Entrepreneurial Marketing and Product Quality Drive Purchase Decisions through the Lens of Digital Marketing

  This study delves into the complex interactions between entrepreneurial marketing, product quality, and digital marketing within Indonesia's dynamic digital marketplace, aiming to decipher their combined impact on purchase decisions. Employing a quantitative causal approach alongside Structural Equation Modeling (SEM) and Smart PLS software, the research endeavors to uncover the underlying mechanisms driving consumer behavior in this context. Findings indicate that while Entrepreneurial Marketing may not exert a direct influence on purchase decisions, both Product Quality and Digital Marketing play significant roles in shaping consumer choices. Notably, Digital Marketing emerges as a crucial moderating factor, enhancing the effects of Entrepreneurial Marketing and Product Quality on purchase decisions. These results underscore the pivotal role of digital platforms in influencing consumer behavior and preferences. The study provides actionable insights for businesses, advocating for the integration of digital marketing strategies and the promotion of high-quality products to effectively engage online consumers and drive purchasing behavior. While acknowledging limitations such as sample size and generalizability, this research lays the groundwork for future investigations into the nuanced dynamics of digital marketing's impact on marketing strategies and product quality enhancement. Overall, this study contributes to advancing the understanding of digital consumer behavior, emphasizing the transformative potential of digital marketing in today's evolving digital marketplace

Perancangan Sistem Pakar Diagnosa Penyakit Diabetes Melitus Menggunakan Metode Forward Chaining Berbasis Web

Di era Globalisasi ini komputer sangat diperlukan hampir di segala aspek kehidupan. Komputer adalah alat untuk membantu proses suatu pekerjaan sehingga dapat menjadi lebih mudah dan efesien. Sistem pakar dapat berfungsi sebagai konsultan yang memberi saran kepada pengguna sekaligus sebagai asisten bagi pakar. Salah satu cara untuk mengatasi dan membantu mendekteksi tingkat resiko Penyakit Diabetes Melitus. Penyakit Diabetes Melitus adalah salah satu penyakit yang merupakan sindrom pada tubuh manusia dimana terjadi kadar gula tubuh yang tinggi disebabkan oleh kekurangan hormon insulin. Sistem Pakar merupakan suatu sistem program komputer yang seolah-olah memiliki kemampuan selayaknya seorang pakar dalam bidang pengetahuan tertentu. Bahasa pemograman yang digunakan adalah PHP dan HTML untuk aplikasi web. Databasenya menggunakan MySQL, tools dan editor yang digunakan adalah XAMPP versi 1.7.3. Aplikasi ini digunakan sebagai Aplikasi sistem pakar penyakit Diabetes Melitus dapat membantu masyarakat umum dalam mendiagnosa gejala-gejala penyakit Diabetes Melitus. Sedangkan dari segi web Sistem pakar penyakit Diabetes Melitus dapat dijadikan sebagai alat bantu untuk pembelajaran Diabetes Melitus

ANALISIS PENGGUNAAN HURUF KAPITAL DAN TANDA BACA PADA PARAGRAF DESKRIPTIF SISWA KELAS 4 SDN BINONG II KABUPATEN TANGERANG

Penelitian ini bertujuan untuk mengetahui kesalahan siswa dalam menggunakan huruf kapital dan tanda baca pada paragraf deskriptif pada siswa kelas 4 SDN Binong II Kabupaten Tangerang. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif, yaitu mengkaji dan menganalisis data secara objektif sesuai dengan data yang di temukan di lapangan. Kemudian data yang terkumpul dari hasil penelitian di deskripsikan dalam bentuk kata-kata. Hasil penelitian ini ditemukan 49 tulisan siswa yang telah dianalisis. Terhadap penulisan huruf kapital siswa pada paragraf deskriptif, sebanyak 403 kesalahan sedangkan perletakkan tanda baca pada paragraf deskriptif yang telah ditulis siswa sebanyak 72 kesalahan.Kata kunci: Huruf kapital, tanda baca, paragraf deskriptif

Moderasi Kualitas Audit terhadap Pengaruh Kepemilikan Institusional dan Kepemilikan Manajerial Pada Penghindaran Pajak

Tax avoidance selalu menarik untuk dijadikan bahan kajian, perpajakan yang selalu dinamis berupaya untuk meminimalisasi praktik penghindaran pajak. Riset ini bertujuan untuk mengetahui bagaimana pengaruh kepemilikan institusional dan kepemilikan manajemen terhadap penghindaran pajak. Serta untuk mengetahui bagaimana kualitas audit dapat memperkuat pengaruh kepemilikan institusional dan kepemilikan manajemen terhadap penghindaran pajak pada bisnis properti dan real estate. Penelitian kuantitatif ini menggunakan metode purposive sampling untuk memilih sampel, sehingga data yang terpilih sebanyak 84 sampel dari 21 perusahaan selama periode 2018-2021. Data deret waktu dan cross section yang digunakan. Pengujian dilakukan dengan menggunakan uji asumsi klasik, moderated regression analysis, uji hipotesis, dan pengolahan data menggunakan E Views 22. Dengan sample yang digunakan, hasil penelitan membuktikan bahwa kepemilikan institusional dan kepemilikan manajerial tidak memiliki efek terhadap penghindaran pajak, serta kualitas audit tidak memberikan penguatan atas efek kepemilikan institusional dan kepemilikan manajerial terhadap penghindaran pajak

PENINGKATAN KEPATUHAN PERPAJAKAN UMKM MELALUI WORKSHOP PELATIHAN PERPAJAKAN UMKM DI KABUPATEN GARUT

Tujuan dari Workshop pelatihan perpajakan UMKM di kabupaten garut ini adalah sebagai salah satu kontribusi akademis dosen terhadap negara dan masyarakat serta sebagai pemenuhan kewajiban tridarma dosen, sehingga di harapkan meningkatkan kepatuhan wajib pajak UMKM di kabupaten garut. Adapun Mitra dalam kegiatan ini adalah pemerintah kabupaten garut. Metode pelaksanaan kegiatan ini melalui pemaparan materi, simulasi perhitungan, pembuatan e-billing dan pengisian SPT. Hasil dari kegiatan ini adalah pelaku usaha UMKM di kabupaten garut dapat mengetahui kewajiban perpajakan nya mulai dari perhitungan, penyetoran dan pelaporan pajak. kegiatan ini berjalan dengan baik dengan banyaknya peserta yang antusias mengukuti pelatihan ini

Indonesians Human Leukocyte Antigen (HLA) Distributions and Correlations with Global Diseases

In Human, Major Histocompatibility Complex known as Human Leukocyte Antigen (HLA). The HLA grouped into three subclasses regions: the class I region, the class II region, and the class III region. There are thousands of polymorphic HLAs, many of them are proven to have correlations with diseases. Indonesia consists of diverse ethnicity people and populations. It carries a unique genetic diversity between one and another geographical positions. This paper aims to extract Indonesians HLA allele data, mapping the data, and correlating them with global diseases. From the study, it is found that global diseases, like Crohn’s disease, rheumatoid arthritis, Graves’ disease, gelatin allergy, T1D, HIV, systemic lupus erythematosus, juvenile chronic arthritis, and Mycobacterial disease (tuberculosis and leprosy) suspected associated with the Indonesian HLA profiles

THE EFFECTS OF EXCHANGE RATE AND INFLATION TOWARD TAX REVENUE (EMPIRICAL STUDY OF BANK INDONESIA FOR THE PERIOD OF 2013 - 2017)

Tax as a function of budget always tries to increase tax revenue to run the life wheel of a country. Many factors can influence in increasing tax revenue. This research was conducted to find out how much influence partially from the exchange rate and inflation factors that occur in increasing tax revenue. The data used in this study are time series data sourced from the Central Statistics Agency and the Ministry of Finance. The Saturated sample is the method used in sample selection so that the entire sample used during the observation period 2 samples were selected as many as 60 samples were collected and analyzed using multiple regression analysis. inflation affects tax revenue

DEFERRED TAX EXPENSES, DEFERRED TAX ASSETS AND TAX PLANNING ON EARNING MANAGEMENT (CASE STUDY OF PROPERTY, REAL ESTATE AND BUILDING CONSTRUCTION SERVICE COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE DURING 2016-2018)

Financial statements presented by companies to stakeholders and tax authorities must provide assurance that no earnings management practices are in place. This study aims to prove whether earnings management is affected by deferred tax expense, deferred tax assets and tax planning. The data used in this study were sourced from financial statements in the Property, Real Estate and Building Construction Service Companies listed on the Indonesia Stock Exchange during 2015-2018. Purposive sampling is a method used in sample selection, so that the selected sample of 40 samples are collected and analyzed using multiple regression analysis. From the observed sampling, the results of the study prove that the deferred tax burden affects earnings management, while the deferred tax assets and tax planning do not affect earnings managemen

Improvement of Taxation Competence for MSME Business Actors in Bandung in collaboration with Widyatama University, Bandung Chamber of Commerce and Industry

This Community Service aims to assist MSME business actors in Bandung in preparing tax reports related to MSMEs, one of which is preparing tax reports related to MSMEs by the rates determined by the latest tax law contained in the harmonization of tax regulations and training in filling out form 1721. The activities were carried out through lectures, discussions, and simulation methods. Participants were very enthusiastic about the explanation and assistance provided by the service team. The output achieved increased the latest taxation knowledge and competence in filling out the annual tax return manually and online. This training was held with the Faculty of Economics and Business, the Widyatama University Accounting Study Program, and the Bandung Chamber of Commerce and Industry. The evaluation results after the implementation showed that the participants expressed satisfaction with the resource persons and the implementation of activities, and the objectives were achieved because the participants gained benefits in the form of knowledge and skills about calculating MSME income tax (PPh) and procedures for filling out form 1721