Design Thinking Sebagai Strategi Formulasi Pada PT. Kastara Group Indonesia

Perusahaan perlu memiliki fokus pada pencapaian keunggulan bersaing berkelanjutan. Strategi menjadi sangat penting karena dapat mengurai langkah demi langkah yang harus dilakukan perusahaan untuk unggul dalam persaingan. Berkelanjutan menjadi kunci atas suksesnya perusahaan dalam menjalankan bisnisnya. Pendekatan design thinking digunakan untuk menyusun strategi terbaik dengan fokus user-cetered. PT. Kastara Group Indonesia merupakan perusahaan yang bergerak dalam perdagangan besar menjadi subjek pada penelitian ini karena memiliki keunikan kasus dalam penyusunan strategi yang efektif guna mendapatkan keunggulan bersaing berkelanjutan. Penelitian ini akan mengungkap sisi internal dan eksternal perusahaan yang merupakan fase input stage pada strategi. Berikutnya penelitian menentukan fokus produk yang dikembangkan perusanaan dan menyusun alternatif strategi yang merupakan fase matching stagei. Fase berikutnya adalah decision stage, dimana perusahaan melakukan validasi atas produk unggulan yang akan dikembangkan. Penelitian ini ditutup dengan penyusunan business model canvas berbasis user untuk menentukan arah strategis perusahaan yang berfokus pada reducing cost dan boosting revenue

CUSTOMER RELATIONSHIP MANAGEMENT SEBAGAI STRATEGI MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN PENGGILINGAN PADI

Penelitian ini dilakukan untuk menjelaskan keunggulan bersaing berkelanjutan yang dimiliki sebuah industri Penggilingan Padi. Penelitian dilakukan pada PP Djasa Bhakti karena terindikasi telah memiliki keunggulan bersaing berkelanjutan, yakni dari segi durabilitas telah mampu beroperasi selama lebih dari 40 tahun. Penelitian dilakukan dengan pendekatan kualitatif desain studi kasus guna membedah secara mendalam dimilikinya keunggulan bersaing berkelanjutan. Hasil penelitian menunjukkan bahwa manajemen hubungan pelanggan berdasarkan perspektif pimpinan PP Djasa Bhakti menjadi kunci dimilikinya keunggulan bersaing berkelanjutan. Strategi manajemen hubungan pelanggan yang diterapkan mengkombinasikan komponen fokus pada pelanggan inti, peningkatan internal organisasional, dan peningkatan teknologi produksi. Kombinasi dari komponen tersebut terbukti sangat berpengaruh dalam mendapatkan pelanggan baru, meningkatkan hubungan, dan menjaga hubungan yang telah terbangun. Hasil dari implementasi strategi manajemen hubungan pelanggan terbukti membuat PP Djasa Bhakti mampu beroperasi lebih dari 40 tahun dan memiliki kinerja penjualan diatas 50 ton per bulan

Investigating Roles of Self-Efficacy on Mobile Games Adoption in Indonesia

The gaming industry has become one of the most promising markets, and playing a game is also has been considered as the best leisure and entertainment activities in the last few decades. Understanding how consumers within the market behave is important to decide the best marketing strategy to be applied to achieve a competitive advantage in the market. Technology Acceptance Model (TAM) has been widely used to examine the adoption of technology and/or information system-related products. This study's main purpose is to investigate player’s intention to play games on a mobile platform in Indonesia. We predict self-efficacy as the keys determinant factor that could affect player’s adoption of mobile games. Data calculation conducted by utilizing SmartPLS 3.2. The finding of this study proved that self-efficacy is a strong determinant of players’ mobile game adoption. Besides, we found interesting results in which perceived ease of use and attitude toward use did not have a significant direct effect on players’ intention to play mobile games. Theoretically, this study provides an integrated conceptual model to explain the role of self-efficacy on mobile game adoption. Strategically, this study results could help mobile game marketers to build the best marketing strategy for their targeted players

Scientometric analysis of digital entrepreneurship through bibliometric visualizing in the last 10 years

The widespread availability of the Internet has surely altered how business is conducted. The journey from jobs to entrepreneurship is growing easier with continually expanding technology, business models, and increasingly imaginative advertising advances on social media. This research aims to identify research trends and visualization mapping on the issue of Digital Entrepreneurship using bibliometric analysis. The Scopus database was used to collect data for this study, and bibliometric network mapping was demonstrated online using the Scopus website and VOSViewer. We employ an article selection approach that begins with the searched keywords and year constraints and ends with the database being exported to RIS and CSV format files. We retrieved 1659 scientific publications from the Scopus database in the last ten years, from 2012 to 2021. VOSViewer is also used to map the network. According to the database the most knowledge is in the field of “Business, Management and Accounting”, with 25.2% academic documents (N=584). Then the second is “Social Sciences” with 444 academic documents, and the third is Computer Science with 15% academic documents (N=347). Data study demonstrates a considerable growth in producing scientific articles on Digital Entrepreneurship worldwide from 2012 to 2021. This study suggests merging numerous Digital Entrepreneurship research themes, abbreviated as the LADESO research theme: Literature, Adoption, Digital Economy, Student, and Outcome

Garudeya Illustrated Digital Book as a Supporting Media to Children Learning

The lack of children’s reading interest in historical heritage books is because the visualization of books provided by the school library is less attractive. This study aimed to design a digital illustrated Garudeya book as a learning support medium for elementary school students in Malang City. This study uses the design thinking method by involving the reader in the empathize, define, ideate, prototype, and test stages. The results of data analysis obtained the word playful as a design concept originating from the target audience of children. This concept is used in most digital book designs illustrated by The Story of Garudeya. The Garudeya Storybook tells the story of Garudeya, who saves his mother, Sang Winata, from being enslaved by his younger brother Sang Kadru because he lost a bet when guessing the color of a horse’s tail. The Kadru deliberately cheated by painting the color of the ponytail black to win the bet. This illustrated digital book is essential to use as a learning support medium so students can easily understand Indonesian heritage. In addition, it can also be used as a digital reference to introduce Indonesian cultural heritage globally

CUSTOMER RELATIONSHIP MANAGEMENT SEBAGAI STRATEGI MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN PENGGILINGAN PADI

Penelitian ini dilakukan untuk menjelaskan keunggulan bersaing berkelanjutan yang dimiliki sebuah industri Penggilingan Padi. Penelitian dilakukan pada PP Djasa Bhakti karena terindikasi telah memiliki keunggulan bersaing berkelanjutan, yakni dari segi durabilitas telah mampu beroperasi selama lebih dari 40 tahun. Penelitian dilakukan dengan pendekatan kualitatif desain studi kasus guna membedah secara mendalam dimilikinya keunggulan bersaing berkelanjutan. Hasil penelitian menunjukkan bahwa manajemen hubungan pelanggan berdasarkan perspektif pimpinan PP Djasa Bhakti menjadi kunci dimilikinya keunggulan bersaing berkelanjutan. Strategi manajemen hubungan pelanggan yang diterapkan mengkombinasikan komponen fokus pada pelanggan inti, peningkatan internal organisasional, dan peningkatan teknologi produksi. Kombinasi dari komponen tersebut terbukti sangat berpengaruh dalam mendapatkan pelanggan baru, meningkatkan hubungan, dan menjaga hubungan yang telah terbangun. Hasil dari implementasi strategi manajemen hubungan pelanggan terbukti membuat PP Djasa Bhakti mampu beroperasi lebih dari 40 tahun dan memiliki kinerja penjualan diatas 50 ton per bulan.</jats:p

Menciptakan Keunggulan Bersaing Dalam Manajemen Strategi Penggilingan Padi (Studi Kasus Pada Penggilingan Padi Djasa Bhakti, Turen, Malang)

Penelitian ini bertujuan untuk menjelaskan praktik manajemen strategi Penggilingan Padi (PP) Djasa Bhakti yang membuat perusahaan memiliki keunggulan bersaing dan mampu beroperasi selama 40 tahun. Pendekatan kualitatif studi kasus digunakan dalam penelitian ini untuk mengetahui praktik manajemen strategi yang diterapkan oleh PP Djasa Bhakti yang sekaligus sebagai upaya penciptaan keunggulan bersaing perusahaan. Teknik pengambilan data melalui semi-structure in-depth interviews digunakan untuk menggali informasi dari 9 (sembilan) informan penelitian. Informan kunci adalah pimpinan perusahaan saat ini dan 8 (delapan) informan lainnya adalah pihak pemangku kepentingan (stake holders) yang berhubungan dengan PP Djasa Bhakti. Dari hasil penelitian diperoleh fakta bahwa PP Djasa Bhakti membedakan lingkungan perusahaan atas lingkungan eskternal dan lingkungan internal. Eksternal perusahaan terdiri dari konsumen, pemasok, pesaing, dan kebijakan-kebijakan pemerintah. Pengamatan atas lingkungan eksternal memunculkan peluang dan khusus untuk pengamatan pada pesaing dan kebijakan pemerintah dilakukan melalui komunitas Persatuan Pengusaha Penggilingan Padi dan Beras Indonesia (PERPADI) Malang. Internal perusahaan terdiri dari kapasitas produksi, sumber daya manusia, dan pemasaran. Internal perusahaan terus ditingkatkan agar dapat memuaskan konsumen dan meraih peluang yang muncul. Dari pengamatan atas lingkungan eksternal dan internal, perusahaan memutuskan untuk menggunakan strategi kepemimpinan biaya. Strategi yang digunakan membuat perusahaan mampu mencapai penjualan 50 ton per bulan dan memiliki keunggulan bersaing

Investigating Roles of Self-Efficacy on Mobile Games Adoption in Indonesia

The gaming industry has become one of the most promising markets, and playing a game is also has been considered as the best leisure and entertainment activities in the last few decades. Understanding how consumers within the market behave is important to decide the best marketing strategy to be applied to achieve a competitive advantage in the market. Technology Acceptance Model (TAM) has been widely used to examine the adoption of technology and/or information system-related products. This study's main purpose is to investigate player’s intention to play games on a mobile platform in Indonesia. We predict self-efficacy as the keys determinant factor that could affect player’s adoption of mobile games. Data calculation conducted by utilizing SmartPLS 3.2. The finding of this study proved that self-efficacy is a strong determinant of players’ mobile game adoption. Besides, we found interesting results in which perceived ease of use and attitude toward use did not have a significant direct effect on players’ intention to play mobile games. Theoretically, this study provides an integrated conceptual model to explain the role of self-efficacy on mobile game adoption. Strategically, this study results could help mobile game marketers to build the best marketing strategy for their targeted players.</jats:p

Upcycling Fabric Waste for Home Decoration by Implementing Islamic Art Approach

Humanity's activities cause the destruction that occurs in the world as a caliphate, as stated in Surah Ar-Rum (30), verse 41 of the Quran. One of the products that might harm the ecosystem is waste. Various countries, including the Indonesian Government, have competed with numerous initiatives and policies to save environmental sustainability. The author of this study provided training on how to conserve the environment by processing trash, particularly fabric waste. Bina Nusantara University's community development initiative invites numerous assisted MSMEs to participate in a waste management training session. Participants are instructed on how to transform fabric waste into useful interior products. The techniques conducted start from joining fabric waste with patchwork, quilting, and applique connection techniques. From the connection results, the product's value can be increased again by adding a digital screen printing technique. Islamic Art is one of the many motifs that can be used. Implementing Islamic geometric patterns and floral, vegetal, and calligraphy designs on interior accessories are some examples of Islamic art motifs. Apart from being able to decorate the interior of the home, particularly by giving it an Islamic feel, the objective of creating this product is to conserve the environment through upcycling technology.</jats:p