What is referenced in marketing publications and has it changed over time?

Academic research has identified that business/marketing journals tend to draw on knowledge from a diverse set of disciplines. However, there has been limited examination of the source of these ideas in terms of types of materials (journals, books, conferences, business/popular press and other sources) or whether the use of these sources has changed over time. This paper examines these issues and found that within the three leading marketing journals (JM, JMR, JCR), the citation of journal articles has generally increased over time and the citation of nonjournal sources (i.e., journals, books, conferences, business/popular press and other sources), have generally decreased. There are, however, differences in the specific citation behaviour in the three journals and thus the citation of materials may be journal specific.<br /

Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future

This paper examines the degree to which works appearing in JM, JMR and JCR cite materials other than academic journals. The results suggest the number of citations to proceedings has fallen since earlier works (Anderson and Haley, 1984). This may be explained by the increased number of marketing related journals available in hard copy and through electronic databases. Citations of non-journal materials within marketing literature are however, higher than were found by Armstrong and Pagell (2003) in the forecasting literature. Some suggestions for future research are provided.<br /

Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis

This paper examines the degree to which articles appearing in JM, JMR, and JCR cite different types of references (journals, books, book chapters, conference proceedings, professional and popular press, and &ldquo;others&rdquo;) between 1975 and 2003. The results suggest that the number of citations to journals articles has increased over time and there have been significant falls in reference to non-journal sources of materials. References to some non-journal sources (i.e., newspaper and professional materials) have increased in JCR and JMR, but decreased in JM. The impact of shifts in the types of citation materials on knowledge development is also discussed.<br /