Financial and economic mechanisms of promoting innovative activity in the context of the digital economy formation

International audienceThe paper analyzes some financial, tax, information, communication, infrastructural, technological and organizational mechanisms of innovative activity promotion in conditions of transition to a digital economy. End-to-end technologies including "Big Data", "New Production Technologies", "Quantum Technologies", "Technologies of Virtual and Augmented Realities", the possibilities of their application in various sectors of the national economy were singled out and analyzed. The role of end-to-end technologies in the development of the Russian economy and promotion of innovative activities of companies was studied. A comparative analysis of the main indicators of informatization of the society of Russia and some leading foreign countries for the period of 2005-2015 was carried out. The conclusions were made about an insufficient use of the Internet in Russia, primarily in rural areas, which hindered the social progress of Russian society. The leading role of digital (information) technologies in solving social problems, including education, social services and healthcare, was defined. The necessity of development of electronic services in the sphere of education and health was proved. Ways of cluster development based on the example of the Kaluga Region in the development of digital technologies were studied. The influence of development institutions on stimulating innovation activity in Russia was analyzed

Transformations of Consumer Behaviour In The "New" Economy

The aspects of the "new" economy development at the macro level and in individual companies have been addressed in the works by leading researchers (G.B. Kleiner, D.E. Sorokin, M. Castells, P. Himanen). However, the usual focus is on producers and not substantially on the transformations of consumer behaviour while changes in consumer motivations and behaviour factors transform producer patterns. The purpose of this paper is to establish the trends, motives, and factors of consumer behaviour in the emerging "new" economy and to analyse their influence on the Russian economic potential in implementing its major technology development priorities. Considering the above purpose, the paper addresses the following objectives: major aspects of the "new" economy are identified and profiled; key transformations of consumer markets in the world and in Russia are analysed; Russian consumer patterns are analysed; strategic ways to improve the competitiveness of Russian companies are substantiated, considering transforming consumer behaviours. The main methods of the study include the statistical, comparative, dynamic, coefficient, and structural research methods. The trends in consumer behaviour are identified, including the intensifying influence of moral, informational, technological, and intellectual principles. The paper analyses the sources and factors of consumer behaviour under the consistent implementation of information, technological, and innovation activities. The logical link is established between consumer behaviour and the competitiveness of companies. It is pointed out that most major companies in developed economies focus their competitive efforts not on inherent but rather acquired competitive advantages, such as intellectual and technological factors. This reflects the consumer focus on aestheticisation, symbolisation, informatisation, standardisation, humanisation, technologisation, and ecologisation of product consumption. Given the above trends, capital, as a production factor, gives way to information, knowledge, and intellectual capacities