3 research outputs found
Transformations of Consumer Behaviour In The "New" Economy
The aspects of the "new" economy development at the macro level and in individual companies have been addressed in the works by leading researchers (G.B. Kleiner, D.E. Sorokin, M. Castells, P. Himanen). However, the usual focus is on producers and not substantially on the transformations of consumer behaviour while changes in consumer motivations and behaviour factors transform producer patterns.
The purpose of this paper is to establish the trends, motives, and factors of consumer behaviour in the emerging "new" economy and to analyse their influence on the Russian economic potential in implementing its major technology development priorities. Considering the above purpose, the paper addresses the following objectives: major aspects of the "new" economy are identified and profiled; key transformations of consumer markets in the world and in Russia are analysed; Russian consumer patterns are analysed; strategic ways to improve the competitiveness of Russian companies are substantiated, considering transforming consumer behaviours.
The main methods of the study include the statistical, comparative, dynamic, coefficient, and structural research methods. The trends in consumer behaviour are identified, including the intensifying influence of moral, informational, technological, and intellectual principles.
The paper analyses the sources and factors of consumer behaviour under the consistent implementation of information, technological, and innovation activities. The logical link is established between consumer behaviour and the competitiveness of companies. It is pointed out that most major companies in developed economies focus their competitive efforts not on inherent but rather acquired competitive advantages, such as intellectual and technological factors. This reflects the consumer focus on aestheticisation, symbolisation, informatisation, standardisation, humanisation, technologisation, and ecologisation of product consumption. Given the above trends, capital, as a production factor, gives way to information, knowledge, and intellectual capacities
The organization of the innovation transfer in the agro-industrial complex of Russia
The article describes the problem of large-scale modernization of agro-industrial complex, which the authors attribute not to a lack of innovative products in demand but to the complexities of its progress, and imperfection of innovation mechanisms. A particular attention is given to the justification of the need to adjust the existing and create new mechanisms of scientific support, increasing innovation activity of participants in the innovation process, such as agricultural producers, agricultural consulting centers, scientific and educational organizations and other innovative structures, all levels of the agro-industrial complex regulatory bodies.
The paper presents the results of a scientific analysis of the innovative offers market and the state of transfer of innovation in the real sector of the Russian agro-industrial economy, the development of agricultural consulting institute, and proposes a scheme of improving the processes of introduction of scientific and technological achievements. It formulates the priority areas and strategy of innovation activity in the agro-industrial complex with the participation of organizations of agricultural consultancy system.
The authors give the grounds for the organizational and economic mechanism for the transfer of innovations in the agro-industrial production, consisting in the complex of organically related organizational and economic measures which ensure the necessary conditions for the organization and functioning of the innovation development system, i.e. the unity of purposes, synchronicity, proportionality and rhythmicity of all constituent units of a single mechanism of the innovation development.peer-reviewe
Organization and management of clusters in Russia in the context of import substitution
The article covers the trends of the agribusiness development in Russia. It is shown that it is desirable to develop organizational-economic forms of entrepreneurship based on the cluster approach in the modern realities.
The most famous agribusiness clusters in the world are explored. Regions of Russia that have achieved the most significant results in agribusiness clustering are mentioned. It is found that the establishment of agribusiness in Russia is defined by the political decision of regional authorities rather than based on research and development.
An algorithm for establishing the agribusiness cluster is proposed, which includes four stages: methodological, analytical, organizational-economic and control.
The key areas of state support for the development of agribusiness clusters in Russia are defined.peer-reviewe