Reputation Management: Corporate Image and Communication

Reputation was, is, and always will be of immense importance to organisations, whether commercial, governmental or not-for-profit. To reach their goals, stay competitive and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. Even organisations operating in difficult ethical environments - perhaps self-created - need to sustain a positive reputation where possible. Argenti & Druckenmiller argue that, “organisations increasingly recognize the importance of corporate reputation to achieve business goals and stay competitive” (Argenti & Druckenmiller 2004, p.368). While there are many recent examples of organisations whose leadership and business practice behaviours have destroyed their reputation, such as Enron, Arthur Andersen, Tyco and WorldCom, the positive case for reputation is that it has fostered continued expansion of old stagers like Johnson & Johnson and Philips and innovators such as Cisco Systems, who top recent rankings of the most respected organisations in the US and Europe. What is evident is that reputation does not occur by chance. It relates to leadership, management, and organisational operations, the quality of products and services, and - crucially - relationships with stakeholders. It is also connected to communication activities and feedback mechanisms. This chapter will consider the definitions and nature of reputation and its management, best practice and evaluation. It will also discuss the boundaries between branding, image and reputation

Small Community Level Social Accounting Matrices and their Application to Determining Marine Resource Dependency

Social accounting matrices (SAMs) are constructed for two communities on the West Coast which have previously been classified as natural resource dependent; Westport, Washington and Newport, Oregon. The SAMs are constructed in an innovative way that allows for the economic dependency and utilization of natural resources, especially marine resources, to be examined in detail. The SAM utilizes data from a mix of publically available secondary sources and data collected directly from local governments. The SAMs are then subjected to an economic base analysis to develop indices of economic dependence. The results of this study indicate that while fishing and fish processing are no longer a major source of gross measures of output, employment, wages, or gross regional product (GRP) in any state or even county on the West Coast; from an economic export income perspective cities such as Westport, Washington are heavily dependent on these industries for their economic base.Marine resource dependency, social accounting matrix, economic base, Community/Rural/Urban Development, Environmental Economics and Policy, Research Methods/ Statistical Methods, R11, R15, Q22,

THE INCREASING ROLE OF DIRECT MARKETING AND FARMERS MARKETS FOR WESTERN US PRODUCERS

Marketing,

Erasmus, Luther, and Aquinas

One of the most recent additions to the growing Roman Catholic literature on Luther is a study of his doctrine of the bondage of the will in the light-as the subtitle of the German edition says-of the Biblical and ecclesiastical tradition. Its author, Harry J. McSorley, endorses Luther\u27s own view of the outstanding importance of his De servo arbitrio as dealing with the most central issue of his reforming work. He also endorses Luther\u27s claim that his primary concern was a reformation, not simply of practical abuses but of doctrine, and he fully agrees that no area of doctrine in Luther\u27s time was more in need of reform than that of grace and free will. What is more, he argues that Luther\u27s view on this subject is in intention, if not always in his way of expressing it, entirely in harmony with authentic Catholic teaching, of which in his time there was a widespread and disastrous ignorance

Quantum mechanics in phase space

The objective of this thesis is to describe the fundamental concepts relating to the reformulation of quantum mechanics in phase space. It is assumed that the interested reader is familiar with the principles and techniques of ordinary quantum mechanics. In classical statistical mechanics the expectation values of physical quantities are calculated as averages over phase space distribution functions. It is possible to obtain a similar procedure in quantum mechanics. However, phase space is a classical concept and thus has no quantum mechanical equivalent, owing to the non-commutability of the operators p and q. A sensible basic requirement for the formulation of quantum mechanics in phase space is a linear one-one mapping between quantum operators and classical functions. This was achieved by the pioneering work of Weyl, Wigner and Moyal. The phase space that they devised we shall call "pseudo phase space". It is completely quantum. The pseudo phase space variables are represented by commuting c-numbers of momentum, p, and position, q; they are the result of applying the Weyl correspondence rule to the operators p and q, respectively. In some ways the pseudo phase space formulation of quantum mechanics appears to return us to an "almost" classical arena, since we dispense with the calculus of non-commuting operators for purely algebraic methods. The pseudo phase space formulation of quantum mechanics is self-contained. That is, there is no need, in principle, to switch to the Schroedinger or Heisenberg pictures when solving physical problems, although it may often be convenient to do so. The classical appearance of the pseudo phase space scheme is especially useful when considering the semi-classical limit of quantum mechanics. In fact, for potentials up to and including the harmonic oscillator the equations represent classical motion. The structure of the thesis is such that it takes the reader steadily through the major concepts of pseudo phase space theory. The mathematical techniques that shall be needed are developed early in Chapter 1. These are used throughout the thesis. This presents the advantage that the reader is not faced with learning new mathematical methods as the thesis proceeds. The pseudo phase space formulation of quantum mechanics as found applications in all areas of mathematical physics. Hence, there is a considerable amount of specialist literature available on the subject. Itis hoped that this thesis serves has an introduction

A comparison between the pharmacological responsiveness of sensory nerve endings and sympathetic ganglion cells

The effects of a number of agonists, antagonists and local anaesthetics on electrical activity in fibres of the rabbit saphenous nerve in situ, and. on the surface potential of the isolated superior cervical ganglion of the rat have been studied.Acetylcholine, carbachol, methacholine, pilocarpine, Mcl A343, nicotine, tetramethylammonium, dimethylphenylpiperazinium, histamine, 5- hydroxytryptamine, bradykinin and angiotensin induced an afferent discharge in fibres of the rabbit saphenous nerve on intra- arterial injection into the skin. The same compounds depolarized the isolated . ganglion, although the rank orders of potency differed somewhat in the two preparations. The use of the appropriate agonists and. antagonists showed. that the cholinoceptive sites could be subdivided. into muscarinic and nicotinic receptors, the latter predominating in both tissues.Adrenaline and noradrenaline first augmented and then depressed. the acetylcholine -induced. discharge in the saphenous nerve; these effects were mediated via a- adrenoreceptors. Isoprenaline produced a prolonged small. increase in the acetylcholine -induced. discharge and this effect was mediated via ß- adrenoreceptors. In the isolated ganglion, adrenaline and. noradrenaline produced. a weak, a- receptormediated, hyperpolarization.Drugs possessing a nicotinic action gave rise to a secondary hyperpolarization of the ganglion cells which followed the initial depolarization on washing the tissue. Some evidence was obtained suggesting that this hyperpolarization was not a rebound phenomenon consequent upon the initial depolarization, but was due to the release of catecholamine within the ganglion. Drugs with a muscarinic action gave rise to a late post-washing depolarization which appeared to be mediated via muscarinic receptors.Guanethidine blocked. the action of acetylcholine on the saphenous nerve and. on the ganglion, but only in the former preparation did the effect resemble the adrenergic neurone blocking action of the drug in being reversed by d.examphetamine.No evidence was forthcoming to support the concept of the existence of a synaptic gap associated. with sensory endings: natural touch responses were still present at a time when drug - induced discharges had, been extinguished by antagonistic agents.A brief study was made of the effect of local anaesthetics and. drugs with local anaesthetic properties upon both preparations. It is suggested. that the rabbit saphenous nerve preparation may provide an additional means of assessing the potency and. durability of local anaesthetic agents.The results are discussed. in relation to the effects of the drugs on other non-myelinated neuronal membranes

Second beyond the tide: a history of Wayland, Massachusetts, for secondary schools

Thesis (M.A.)--Boston University PLEASE NOTE: page 71 is missing from the physical thesis

THE ECONOMIC AND ENVIRONMENTAL ASPECTS OF COLORADO'S GOLF INDUSTRY

Community/Rural/Urban Development, Environmental Economics and Policy,

Culture of Ornamental Proteas

Descriptions of selected proteas, as well as those suggested for landscape use and cut flowers, are included. Guidelines for propagation, cultivation and marketing are given