sj-pdf-1-mrj-10.1177_00222437231187630 - Supplemental material for Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

Supplemental material, sj-pdf-1-mrj-10.1177_00222437231187630 for Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products by Hui Jiang, Paul R. Messinger, Yifei Liu, Zhibin Lu, Shuiqing Yang and Gang Li in Journal of Marketing Research</p