65 research outputs found
Perceived Fairness, Emotions, and Intention of Fast Food Chain Restaurants Customers in Indonesia
This study aims to investigate interrelationships among perceived service fairness, emotions, and behavioral intentions in a fast food chain restaurant context. we use terms that are commonly use on the study of fairness or justice perception. This study uses purposive sampling and the survey method to generate our sample which consists of 800 respondents from big cities in Indonesia, namely: Jakarta, Semarang, Surabaya, Medan, and Makassar. The data are analyzed using Structural Equation Modeling (SEM). The results show different roles for each fairness perception in relation to peoplesâ emotions and behavioral intentions, based on the Mehrabian-Russel model. Three fairness variables (price fairness, outcome fairness and interactional fairness) have positive and significant effects on customersâ positive emotions, while, procedural fairness does not influence the formation of a positive emotion. Furthermore, a positive emotion has a positive influence on a customerâs behavioral intention. Data collected in this study are limited to the context of the restaurant industry, therefore, precaution must be taken when generalizing these results to other industries. The results of this study can serve as guidelines for managers in the restaurant industry to develop effective and efficient strategies for ensuring their servicesâ perceived fairness and its impact on both customersâ retention rates and the companiesâ financial gains
Persepsi Kemudahan dan Kebermanfaatan dalam Penggunaan Aplikasi Simpan Pinjam Online di Koperasi Karunika: Studi Pendahuluan
Karunika is a cooperative at Universitas Terbuka (UT) which members consists of employees of UT. In February 2021, Karunika launched an online savings and loan application (aplikasi simpan pinjam online) to make it easier for members to make savings and loans. This preliminary study aims at collecting information about perceived ease of use and perceived usefulness in affecting attitudes and interest in using âsimpan pinjam onlineâ application at the Karunika Cooperative. This study is qualitative research which collect the data through documentation, observation, and interview. Documentation is carried out to collect information from secondary sources. Observation is made by accessing the application to gain experience. Interviews were conducted with 11 members of Karunika Cooperative to obtain information about the experience of application usage. Karunika members feel the ease and usefulness of using the application due to its accessibility and subjective norms. Karunika members are encouraged to have attitudes and intentions to use the application. Socialization of the application among members of Karunika is lack because the members are spread throughout Indonesia. This causes delays in finding information from experienced members. This research is expected to give contributions to the literature about the usage of information technology in cooperative. This research can be used as the basis for system improvement in Karunika Cooperative and inspire the use of âsimpan pinjam onlineâ applications in other cooperatives. For the future research development, the result of this study is also expected to be used to formulate a research instrument to capture the broader phenomenon of using information technology
The Role of Environmental Responsibility and Community Support in Halal Tourism Development
This study investigates the role of environmental responsibility and community support in shaping perceptions of halal tourism through the Social-Ecological Systems (SES) Theory. Using Structural Equation Modeling (SEM) and a survey-based approach, data were collected from 300 respondents across three major halal tourism destinations in Indonesia: Lombok, Aceh, and West Sumatra. The findings reveal that community support significantly influences the perception of halal tourism, highlighting the importance of cultural alignment and local participation in tourism development. Additionally, environmental responsibility positively affects perceptions of halal tourism, suggesting that sustainable practices enhance the sectorâs appeal. The study emphasizes that integrating ecological concerns with community engagement fosters a more inclusive and sustainable halal tourism model. These insights contribute to the growing discourse on sustainable tourism, offering practical implications for policymakers and industry stakeholders in designing effective halal tourism strategies. By aligning tourism development with environmental stewardship and local community interests, halal tourism can achieve long-term success while maintaining cultural and ecological sustainability
Enhancing Global Halal Tourism in Indonesia: The Mediating Role of Religious Commitment
Halal tourism has become a significant global trend, forming a distinct market segment. Despite promotional efforts by governments and local communities, visitor numbers to halal destinations remain inconsistent. This study explores religious commitment as a moderating variable within the Theory of Trying framework, a model that effectively explains high-involvement consumer behaviors like tourism. While the Theory of Trying is less commonly applied in consumer behavior research compared to the Theory of Planned Behavior, it offers valuable insights into understanding tourist behavior. The study specifically examines whether religious commitment strengthens the intention of tourists to engage in halal tourism in Aceh. Employing a quantitative approach and Structural Equation Modeling (SEM) for data analysis, the findings reveal that attitudes toward success, failure, the process, and subjective norms significantly influence consumption behavior, with attitudes toward the process showing the strongest effect, highlighting the importance of psychological factors in shaping consumer intentions
Public Service Motivation Measurement: A Test of Perry's Scale in Indonesia
This article proposes and tests a âshorter version of the instrument for public service motivation based on Perryâs (1996) exploratory 24-item scale for Indonesia civil servants in five big cities, inter alia, Jakarta, Surabaya, Semarang, Makassar, and Medan. Of 1200 respondents, 904 completed the questionnaire, and 800 questionnaires were determined to be feasible for further analysis. Thus, the response rate was 88.50% the results indicated support for the shortened scale of Perryâs original work on investigating the Public Service Motivation (PSM) of Indonesia civil servants in sample cities. The 10-item scale was based on four factors PSM, inter alia Attraction to Policy Making (APM), Commitment to the Public Interest (CPI), Compassion (COM), Self-Sacrifice (SS). Results also showed that, generally PSM for civil servant with basic positions in city government offices, in five cities tends to vary. The research results are expected to enhance our understanding about the importance of factors that influence the motivation of civil servants in providing public services to the general public. However, the limitation of the study lies in the small sample which is drawn from only five large cities in Indonesia
Customer Loyalty in the case of Business-to-Business Company: Will Marketing Mix Still Work?
Through this research, researchers highlighted the role of the marketing mix in influencing customer loyalty in business-to-business (B2B) companies. Researchers also highlighted the role of purchase decisions as a mediator between marketing mix and customer loyalty. From the conceptual perspective, marketing mix is generally considered more appropriate for B2C type companies, however, a number of studies show that marketing mix can also be applied as a marketing strategy for B2B but in a more complex context. In terms of methodology, this research approach is quantitative, and uses Partial Least Square analysis techniques. The analysis units involved are individuals who have been customers of B2B companies for at least 3 years and are spread across Jabodetabek. Due to limited B2B customers, the survey distribution technique was carried out using the snowball sampling method. The distribution of questionnaires was carried out for six months from September 2023-February 2024. The results obtained show that purchasing decisions cannot mediate between marketing mix and customer loyalty, however marketing mix can influence customer loyalty in B2B type companies. The managerial implication of the results of this research is that B2B companies can implement a marketing mix to encourage customer loyalty
Does Service Quality in Education and Training Process Matters? Study of Governmentâs Human Resource Agencies in Indonesia
This study aims to investigate the application of service quality theory to explain and predict the satisfaction, trust, and motivation of participants at leadership education and training programs of echelon 3 and 4 held by Human Resource Development Board Province in Indonesia. This study uses purposive sampling and survey methods to generate sampling, which consists of 480 respondents from some of the main provinces in Indonesia. The data are analyzed using Variance Based Structural Equation Modeling - Partial Least Square due to the existence of formative indicators for service quality. The result shows that five dimensions of service quality have a positive and significant effect on participantsâ satisfaction, which, in turn, impacts their trust and motivation. Responsiveness is one of service quality dimensions with the greatest influence on participantsâ satisfaction. Data collected in this study are limited to the context of leadership education and training programs of echelon 3 and 4. Thus, further research may involve other education and training programs. The results of this study may serve as a guideline for other education and training providers in other provinces or places of Indonesia to increase their service quality, which will impact satisfaction, trust, and motivation of participants
Pelatihan Aplikasi Game Edukasi Kahoot Untuk Meningkatkan Motivasi Belajar Siswa Di Era Pandemi Covid 19
Community Service Activities carried out at the Integrated Islamic Elementary School (SDIT) Insan Rabbani in the Bekasi area, aimed at providing training in the learning method of the Kahoot educational game method which can be used as an alternative online learning media by taking advantage of opportunities to play games that can support the improvement of educational services. to teachers and students so that they can motivate teaching and learning activities and can support educational services at SDIT Insan Rabbani to be more fun and be able to evaluate the results of learning activities through giving assignments or quizzes and displaying answers to grades for each student and ranking the best three in each assignments or quizzes given so that with the Kahoot application learning objectives are achieved for each subject, especially during the current covid 19 pandemic. In this training, the method used is the online training method using the zoom application by providing exposure related to the Kahoot application and direct practice on the Kahoot application. So that it is hoped that through this training, it is hoped that the ability to achieve an even understanding and mastery of the teacher council supports learning using the Kahoot application as an alternative learning method to create a more interesting, fun and effective learning process.
Keywords: educational game, kahoot application, online, zoom applicatio
Pengaruh Literasi Keuangan dan Faktor Demografi terhadap Financial Management Behavior pada Nasabah PT. Bank Woori Saudara Indonesia 1906
Tujuan penelitian ini adalah untuk menguji faktor-faktor yang dapat mempengaruhi terhadap financial management behavior secara parsial, yang terdiri dari literasi keuangan dan faktor-faktor demografi (jenis kelamin, usia dan pendapatan). Sampel penelitian sejumlah 154 orang dengan menggunakan teknik purposive sampling. Teknik analisa data menggunakan metode regresi linear berganda. Hasil penelitian menunjukan bahwa literasi keuangan secara parsial memiliki pengaruh signifikan terhadap financial management behavior. Sedangkan faktor jenis kelamin, usia dan pendapatan secara parsial tidak mempengaruhi terhadap financial management behavior. Hasil uji F menunjukan bahwa literasi keuangan, jenis kelamin, usia dan pendapatan berpengaruh secara simultan terhadap financial management behavior. Nilai R2 sebesar 12,2%, artinya bahwa financial management behavior dapat dijelaskan oleh variabel literasi keuangan, jenis kelamin, usia dan pendapatan, sedangkan sisanya sebesar 87,8% dijelaskan oleh variabel lain
Peningkatan pengetahuan marketplace pada pelaku usaha mikro kecil dan menengah (UMKM) dengan website education marketplace
Kegiatan Pengabdian Kepada Masyarakat dengan sosialisasi pelatihan-pelatihan marketplace dengan web edukasi marketplace kepada para pelaku Usaha Mikro Kecil dan Menengah (UMKM) di wilayah Jakarta Barat dilaksanakan untuk mendukung upaya pemerintah dalam mendorong akselerasi adopsi teknologi digital bagi UMKM agar mampu beradaptasi dengan perubahan perilaku konsumen di era digital saat ini. Tujuan dari kegiatan ini untuk meningkatkan tingkat pengetahuan dan keterampilan para pelaku UMKM untuk dapat penjualan/pemasaran produknya menggunakan platform marketplace yang ada saat ini. Pada kegiatan pengabdian kepada masyarakat ini dilakukan secara online menggunakan aplikasi zoom dengan metode pelaksanaan terdiri atas 3 tahapan yaitu perencanaan, pelaksanaan dan evaluasi kegiatan sosialisasi pemaparan pelatihan marketplace menggunakan website Edukasi Marketplace kepada 20 peserta UMKM di wilayah Jakarta Barat. Hasil yang diharapkan melalui sosialisasi ini tercapainya peningkatan pengetahuan dan keterampilan para pelaku UMKM melalui pelatihan-pelatihan terkait marketplace pada web edukasi marketplace. Salah satu hasil evaluasi pelaksanaan kegiatan pengabdian kepada masyarakat ini, melalui hasil pengisian kuesioner oleh 20 pelaku UMKM sebagai responden menunjukan bahwa 80% peserta sangat perlu dan 20%% perlu untuk mengikuti pelatihan-pelatihan lanjutan untuk meningkatkan pengetahuan dan kemampuan mereka terkait dengan marketplace. Hasil dari kegiatan ini menghasilkan peningkatan pengetahuan pelaku UMKM dalam menentukan strategi marketing dan menampilkan produk yang menarik minat konsumen di marketplace
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