Review Volume, Consumer Ratings, and Rental Price in the Sharing Economy: The Case of Airbnb Jakarta

Online reviews are emerging as a powerful source of information influencing consumers’ pre-purchase evaluation. This phenomenon has emphasized the need for a further comprehension of the impact of online reviews on consumer attitudes and behaviors, particularly in the sharing economy platforms. This study aims to examine the relationship of attributes in Airbnb listings towards online reviews and measure the effect of online reviews towards rental price. To examine the hypothesis and drawing conclusion, a web-crawling code was developed to collect data related with the characteristics of Airbnb’s listings, the attributes of the hosts, and the reputation of the listings. The model was tested by using a dataset of 413 Airbnb listings within Jakarta area over a period of Airbnb`s launch in January 2012 until May 2018. The data collected from the survey was processed and analyzed through multiple linear regression model, t-test, and f-test. The results of this study indicate that an online review is not a significant aspect in determining rental price of an accommodation. Furthermore, the findings highlight the importance of a “superhost” badge to influence review volume, while membership duration represents the key reason that affects both review volume and consumer ratings

Shaping the Digital Fashion Industry with Generation Z’s Buying Behavior

Abstract: Marketing forms have evolved over time, and as the world transitions into a new generation of audiences and consumption behaviors, marketing has gone from the traditional to the more essential digital form, with the use of social media technology such as Instagram and Facebook. The main objective of this study is to empirically examine how hedonic motives, emotional response, and involvement in fashion can impact impulsive buying in the fashion industry within Generation Z. In this context, data were collected from 100 respondents in the age range of 16 to 23 years in the greater areas of Jakarta and Surabaya through an online survey. The data were then tested and finally analyzed. The most influential determinants affecting impulse buying are involvement in fashion, followed by hedonic motives, and emotional response. Even though the scarcity factor fills the gap created by prior studies’ inconsistencies, it fails to moderate the link between emotional response and impulse buying.   Keywords: Impulse buying, Hedonic behavior, Emotional response, Involvement in fashion, Scarcit

Do Social Media Marketing Activities Build Long-Term Relationships? An Empirical Study of Indonesian Cosmetic Brand on Gen Z

Social Media Marketing (SMM), which offers two-way communication between brand and customer, has been widely used for marketing activities as a communication channel. Drawing from the tenets of Stimulus-Organism-Response (SOR) framework, the present study examined how social media marketing activities (SMMA) affect brand loyalty with brand experience and relationship quality as the mediators for Indonesian cosmetic brand. Empirical evidence was collected from 300 cosmetic users who follow specific Indonesian cosmetic brand on social media and have purchased cosmetic items from that brand. The results of structural equation modelling revealed that SMMA has a beneficial influence on brand experience and relationship quality, brand experience and relationship quality are significant mediators in the relationship between SMMA and brand loyalty, SMMA has no direct influence on brand loyalty, and brand experience significantly influences relationship quality. The findings go beyond the existing literature on Social Media Marketing Activities (SMMA) by providing a holistic model for customer behavior outcome (brand loyalty) in perceiving SMMA through brand experience and relationship quality and confirming the relationship between SMMA and brand experience to relationship quality. This research suggests that managers optimize SMMA and the brand experience dimension to improve relationship quality, significantly promoting brand loyalty for building a long-term relationship

The Impact of Firm Financial Fundamentals on Stock Performance: An Empirical Evidence on Indonesian Telecommunication Sector

The rapid development and market rivalry eventually posed massive challenges in determining the future development trend of organizations to become market winners. Several types of research were conducted exploring the factors affecting investment in telecommunication companies. One has found significant relevance in financial management, which consists of financing, investment, and dividend decisions in private sector mobile telecom businesses. This study aimed to examine the impact of financial performance on the stock price of telecommunication companies listed on the IDX (Indonesia Stock Exchange) in the period of 2014-2020. The financial fundamentals used are current ratio (liquidity), return on asset (profitability), total asset turnover ratio (activity), and debt to asset ratio (solvency). This research applies qualitative data method. The population in this study is nine telecommunication companies listed on the IDX (Indonesia Stock Exchange) for seven-year period, and the sample selection technique used was purposive sampling. It resulted in 63 samples in total being obtained in this study. Moreover, the data type of this research uses secondary data, which is the annual financial report. The data analysis method in this study is descriptive analysis, classical assumption test, and multiple linear regression analysis processed using e-views 12. This research result is based on the fixed-effect method run since it is more suitable for the model of this research. The result shows that the financial fundamentals variables mutually have a significant impact on the stock performance. Yet, not all variables are significant individually

COEXISTENCE OR REPLACEMENT? HOW ATTACHMENT TO PRINT AND PERCEIVED USEFULNESS SHAPE AUDIOBOOK ADOPTION

Objective: The objective of this study is to investigate the factors influencing readers’ choice between audiobooks and physical books. The research focuses on how perceived ease of use and attachment to printed books affect the intention to adopt audiobook services.   Theoretical Framework: The Technology Acceptance Model (TAM) is a prominent theory in the field of information systems that explains how users adopt new technologies.   Method: For this research, the methodology comprises quantitative method, PLS-SEM analysis, and structural model evaluation. Data collection was carried out through online questionnaires.   Results and Discussion: The study supports the role of Perceived Ease of Use (PEOU) in increasing Perceived Usefulness (PU) for audiobooks. Attachment to physical books seems to be a complex factor not solely influenced by ease of use or perceived benefits of audiobooks.   Research Implications: The study highlights the importance of user-friendly audiobook platforms. Providers should design intuitive interfaces and emphasize ease of use to attract new customers, communicate the practical benefits of audiobooks, such as convenience and utility, consider offering resources or programs that improve technology literacy and comfort, and develop strategies to address attachment by emphasizing how audiobooks can complement, rather than replace, the traditional reading experience.   Originality/Value: This study contributes to the literature by highlighting attachment to traditional reading formats as a factor influencing audiobook adoption. Previous TAM studies primarily focused on perceived ease of use and perceived usefulness. This study suggests that emotional attachment to physical books can be a resistance mechanism hindering audiobook adoption

Entrepreneurship and Innovation: An Empirical Study in Agro-industry

As the backbone of Indonesia’s economy, micro, small, and medium enterprises (MSMEs) are the vital business to be concerned with. This study aims to determine how entrepreneurship orientation and product innovation affect agro-industry firm performance. This study used a quantitative approach with 157 respondents from MSMEs in South Sulawesi, Indonesia. The analysis used structural equation modeling (SEM) with Smart-PLS application. The results showed that entrepreneurial orientation is an important factor that affects firm performance, and product innovation mediates the relationship between entrepreneurial orientation and firm performance. The article deepens our understanding of the entrepreneurship orientation construct by examining how firm performance is positively impacted and including product innovation as a mediating factor. The results from our sample lend credence to the idea that creating entrepreneurship orientation influences firm performance directly or indirectly through product innovation. This study provides a theoretical and empirical basis on entrepreneurship and innovation in agro-industry

Employee Engagement as a Mediator to Role Benefit and Innovative Behavior (Evidence from Balinese Five-Star Hotel Employees)

The impact of the coronavirus pandemic is being felt throughout the entire hospitality ecosystem in Bali, including premium hotels, which have been slowest to recover due to the lack of international tourists. Meanwhile, employee engagement has become one of the most prominent primacies for human resource managers and practitioners due to lockdown. This study investigates the link between employee engagement, role benefit, and innovative behavior of five-star hotel employees in Bali during the outbreak. Data were obtained through an online questionnaire in March 2022. This study examines a sample of 241 whose data was analyzed in structural equation modeling. The results indicate that role benefit directly affected both employee engagement and innovative behavior, while employee engagement had a direct positive effect on innovative behavior. Thus, role benefit positively affected innovative behavior directly and indirectly via employee engagement. These findings can add to the existing literature on how role benefit and employee engagement affect the innovative behavior of five-star hotel employees and provide practical recommendations for policymakers and industry leaders to promote those outcomes in Bali

How Can the Retention of Indonesian Digital Industry Employees Be Improved? The Mediating Role of Perceived Organizational Support

Wages and benefits in the digital sector have historically been low, and employers are often unable to raise wages due to small profit margins. Employee welfare, on the other hand, must be ensured if employees are to remain loyal to the company and contribute more. This can also be generated with compensation. Existing research has demonstrated that low compensation is a significant factor for a high rate of turnover in the digital industry. Therefore, the present study aimed to investigate two factors: compensation practices and turnover intention. The impact of perceived organizational support in mediating the relationship between compensation practices and turnover intention is also investigated in this study. The questionnaire was gathered from 106 respondents from digital industry employees. This study used non-probability sampling with the simple random sampling technique. Hypothesis were tested using SPSS and Sobel test. The result shows that compensation has no significant impact on turnover intention. However, the researchers found that perceived organizational support could mediate the impact of compensation on turnover intention. The findings of this study serve as a caution to businesses to address these difficulties to improve their overall performance. Companies should engage more in the employees’ welfare to reduce turnover and to retain them, rather than focusing on compensation alone