2 research outputs found

    A comparative visual content analysis of the CDC and WHO COVID-19 infographics

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    In this study, I conducted a comparative visual content analysis of the CDC and WHO COVID-19 infographics. I considered infographics as an important genre of communication during such times because they not only provided sufficient information to the audience but did so in an engaging manner. The goal of my study was to think about the role of infographics in the context of health and risk communication during a pandemic, and to emphasize on the rhetorical elements that constitute the creation of infographics by major health organizations. I specifically focused on three elements: the kinds of information communicated through infographics, the text and graphic organization in the infographics, and the rhetorical strategies. The results of my analysis indicated that (1) the CDC and WHO infographics included how-to information, dos and don’ts, step-by-step guidelines, checklists, and general informational topics on COVID-19 in their infographics; (2) the CDC infographics had structured text and graphic organization that established a reading pattern, whereas the WHO infographics followed an abstract design that gave the audience more freedom to explore the infographic; and (3) Both the CDC and WHO used visuals to make information more understandable, used imperatives whenever the aim was to initiate action, avoided frightening references in the infographics and focused on helpful information, and used document design according to the reading patterns of the audience. I concluded that audience was the key factor that stemmed the differences in the implementation of rhetorical strategies in the CDC and WHO infographics --Abstract, page iii

    Risk Communication about COVID-19 in India: Corpus-Assisted Discourse Analysis of Mainstream News Reports about India’s Wave I and Wave II Outbreaks

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    This study employed critical rhetorical analysis and corpus-assisted discourse analysis in analyzing the news coverage of India’s transition from Wave I to Wave II Focusing on news coverage from the Times of India, we examined how COVID-19 was constructed in the public and technical spheres and how India’s COVID-19 risk communication was shaped by unique geopolitical, cultural, infrastructural, and material factors. Our analysis highlights the tendency to datify COVID as statistics and case numbers, which both dehumanizes the patients and caretakers while erasing human suffering. It also reveals the critical roles played by the geopolitical, socioeconomic, infrastructural, and material conditions in shaping the national and regional capacities to respond to such far-reaching crises. Last but not least, affect and trust play prominent roles in the public coping with emerging pandemics given the uncertainties on all fronts, and thus should be centrally highlighted and addressed in public policies