MARKETING COMMUNICATIONS AS A STRATEGIC FUNCTION OF MARKETING

Today we put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also because of the long-term effects of communication. The purpose of this paper is to highlight the importance of marketing communications - as a strategic function - in the marketing activity of an organization.marketing communication, communications strategy, planning marketing communications, strategy push, strategy pull

IDENTIFYING IT SOLUTIONS ON FRAUD IN ELECTRONIC TRANSACTIONS OF FUNDS FROM BANKING SYSTEM

Although we hear daily of fraud, most of them are not reported. Some reports estimated that approximately 90% of assaults are not reported outside organizations were attacked, and only some of the reports are completed by punishment.In fact, for fear of losing customers, some companies (usually banks and large corporations) prefers to fall to an understanding with attackers in exchange for preserving part of the stolen money and keeping silence. Taking into account the development and modernization of the economies of the world in the last four decades, and simultaneous this global banking development and distribution were strongly influenced by the introduction of new computer technology; in such activities new computer technology had a strong impact on providers and on consumers.IT security, fraud, electronic transactions, banking system