4 research outputs found

    Dampak Program Ibpe Bagi UKM Gula Kelapa di Kabupaten Banyumas Provinsi Jawa Tengah

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    IbPE program aims to increase the export growth of SMEs Coconat-Sugar through increased production, increased sales, improved quality of coconut sugar accompanied by increased management of activity. This program was conducted by the method of training, mentoring and enhance production facilities according with a target of SMEs Ngudi Lestari and SMEs Lestari Jaya in Kalisalak Village, Kebasen sub-district, Banyumas district during the years 2014-2016. Based on the differences analysis in performance of SMEs was concluded there is an increased performance of SMEs based on the indicators of the amount of production, turnover, export, labor, and there is an increase in production management , human resource management, financial management. Keyword : Coconut Sugar, Small Medium Enterprises, IbP

    Analisis Kinerja Produk UKM Batik Banyumas Dengan Menggunakan Metode Importance Performance Analysis (IPA) Dan Potential Gain of Customer Value\u27s (Pgcv) Index

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    This study was aimed to determine the product performance of SME products Banyumas batik and identify SME Banyumas Batik\u27s approach in order to improve their product\u27s quality based on consumers\u27 sight. The analysis tools used in this research are Importance Performance Analysis which is used to measure product attribute\u27s expectations and performance from the consumer point of view and also PGCV Index (Potential Gain of Customer Value\u27s Index) which is used to determine the priority scale of Banyumas batik performance improvements. The results showed that 1) Batik Banyumas\u27s performance is good from consumer\u27s perception,shown by the average level value of compatibility between consumer expectations and product performance of 99.32%, that means 99.32% product performance already fulfill consumers\u27 expectation. 2) There are six indicators of product quality that already meets consumer\u27s expectations which are product\u27s quality price level, the diversity of colors, color quality, the diversity of designs / patterns, unique designs / motifs and quality raw material. 3) There are 5 indicators of product quality that need to be improved in Banyumas batik\u27s quality based on priority scale which are ,fineness of batik, the completeness of product packaging information (brand, manufacturer address, batik name, way of maintenance, etc.), packaging design, color and brand of product packaging

    Competitive Strategy Model for Purbalingga Batik

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    Batik Purbalingga has a promising role to increase societys welfare in Purbalingga. This studyaims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik,using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threatsand Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik.It finds that the operational factor, human resources, marketing, financial and business environmentare constraints to the formulating process, with operational factor as the dominant one. Itsuggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy forPurbalingga Batik.Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix,purbalingga batikJEL classification numbers: D21, D2
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