Indonesia’s Economic Diplomacy toward the United States to Increase Tuna Exports

Tuna is fisheries commodity ranked 2nd as a contributor to Indonesia’s gross domestic product after shrimp. Indonesian tuna has competitiveness in international trade, also the trade between countries in the export and import of tuna. Many countries have tied their choices to Indonesian tunas, such as the United States. Throughout 2016, there were cases of rejection of Indonesian tuna in the United States because they were considered filthy and untraceable. The United States is increasingly tightening the food that enters the country. It is a non-tariff barrier for Indonesian tuna exports and affects the image of tuna from Indonesia. Based on these conditions, this article is trying to assess the Indonesia’s economic diplomacy toward the United States in the period of 2016-2020. This article employs descriptive qualitative, which is sourced by interview and research results. This article also shows Indonesia's economic diplomacy efforts to maintain its tuna exports to the United States, such as standard adjustment for fishery products from Indonesia to the United States, bilateral meetings between the countries, trade promotions, and international conferences

Penyuluhan Strategi Branding Kopi Lokal di Pasar Global bagi Komunitas Teman Kohi

Marketing strategy is one of the efforts made in expanding product sales both in local and global markets. One strategy that can be done is through branding. Coffee commodities are one of the main commodities of Indonesia's exports. Aside from being the main commodity of exports, business in the field of coffee also increased from time to time. Efforts to expand the local coffee market are one of the focus of business people who come from the community of young people who open a number of coffee businesses. One of them is Komunitas Teman Kohi which is one of the local coffee industry players whose members consist of members of the community of young people and are engaged in coffee entrepreneurs. The problem of branding strategies faced by Komunitas Teman Kohi in expanding market access is an attraction for the devotion team to carry out community service. In this regard, the Community Service Team of Universitas Pembangunan Nasional Veteran Jakarta developed partnership cooperation with Komunitas Teman Kohi in counseling activities on local coffee branding strategies in the global market. In this activity, the community service team distributed pre-test before conducting counseling activities which were then followed by filling in post-test. </jats:p