Perceptions of Generation Z Communities in Bandung City Towards Interest in Using Fintech Lending

This research aims to provide insights to online lending service providers, the government, and financial institutions to improve financial literacy and customize services according to Generation Z's needs and expectations. The focus is on exploring the factors influencing Generation Z's decision to utilize Fintech Lending, such as perceived ease of use, usefulness, and trust. This study uses a descriptive quantitative method to reveal Generation Z's tendency to respond to these digital financial products. It was found that factors such as intention to use, perceived ease of use, perceived usefulness, and trust significantly influence their interest in using Fintech Lending. The conclusions of this study provide insights for Fintech Lending service providers, government, and financial institutions to improve services and financial literacy that align with Generation Z's expectations and needs. This research uses a descriptive quantitative method with a sample of generation Z respondents in Bandung. The variables studied include intention to use, perceived convenience, usefulness, and trust in online loans. The results showed that these variables significantly influence Generation Z's interest in using online loans. The findings provide valuable insights for financial service providers to customize their products and services to be more appealing to generation Z.

Pengembangan Desain Produk untuk UMKM Fashion Kampoeng Rajoet Binong Jati Kota Bandung

Perkembangan fashion terjadi karena hadirnya para fashion designer lokal berbakat yang selalu memiliki ide-ide baru dalam menciptakan model-model pakaian terbaru untuk menarik minat pasar. Brand lokal untuk fashion juga mendapat dukungan dari pemerintah melalui berbagai kementerian maupun perusahaan BUMN, BUMD maupun swasta sehingga dapat semakin memperkuat eksistensi fashion lokal di Indonesia melalui pameran dan seminar bahkan dunia akademisi oleh melakukan pelatihan untuk pengembangan produk baik dari segi desain maupun pemasaran sehingga akan semakin memantapkan keberadaan merek-merek lokal yang telah dikembangkan oleh para UMKM tersebut. Berdasarkan diperbolehkannya kembali pertemuan tatap muka setelah pandemi terjadi, metode yang digunakan dalam pelatihan pengembangan Experiential Product Design dilakukan secara tatap muka di Bale warga di Kampoeng Rajoet Binong Jati. Sehingga mereka dapat memberikan bantuan melalui pendekatan individu dan kelompok. Pendekatan kelompok adalah pada saat memberikan materi tentang Desain Produk. Sedangkan pendekatan individu adalah pada saat diskusi tanya jawab dengan mereka mengangkat atau menanyakan satu per satu kepada pelaku usaha/peserta permasalahan, khususnya dalam proses implementasi desain Desain Produk. Kegiatan PKM yang dilaksanakan telah mencapai target yang diharapkan dari segi jumlah peserta, materi yang disampaikan, dan pencapaian tujuan kegiatan. Dengan mengikuti kegiatan PKM ini, peserta dapat lebih memahami tentang desain produk, dan secara tidak langsung meningkatkan motivasi dari dalam diri peserta kegiatan untuk menjadi wirausahawan usaha yang inovatif

The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City)

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%