1 research outputs found
Analisis Variabel β Variabel Yang Mempengaruhi Keputusan Pembelian Konsumen Kopi Luwak Di Kota Semarang
The purpose of this research are to check the effect of the product quality,
price competitiveness, and distribution effect on consumer's decision to buy Kopi
Luwak in Semarang. The deflation of Kopi Luwak's selling rate in Semarang is
taken as the background of this research.
This research is using the questionaire methode to collect the data from
100 sample respondent, the sampling technic used is convenience sampling and
data analysis used in this research is multiple linear regression method.
The result of this research shows that all the independent variables which
are product quality, price competitiveness, and distribution, have a positive
relation and significant to the dependant variable in which is consumer's decision
to buy the product. On the independent variable, distribution variable took the
major influence to the dependant variable to consumer's decision to buy the
product, this is shown on the coefficient point at 0,520. The result is because of
respondents are always find it easy to get Kopi Luwak's product and the product
is always available in the market