CHARACTERISTICS OF DIFFERENT CONSUMER SEGMENTS IN THE AUSTRALIAN BEEF MARKET

Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.Beef Branding, Consumer Preferences, Segmentation, Focus Groups.,

PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM

Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.Innovation, Branding, Australian beef marketing system, Livestock Production/Industries, Marketing,

Assessing the links between organisational cultures and unlearning capability:evidence from the Spanish automotive components industry

Within the current business environment, knowledge management, organisational learning and unlearning mechanisms are becoming critical factors in the process of reaching lasting competitive advantages. Our research model employs the competing values framework (Cameron and Quinn, 1999) to empirically assess the influence of the firm's own cultural typology on organisational unlearning. Our hypotheses are tested using a sample of 145 firms drawn from the Spanish automotive components manufacturing sector. The relationships between the constructs are assessed through the use of partial least squares (PLS) path-modelling, a variance-based structural equation modelling technique. The outcomes reveal that certain types of culture exert a higher influence on unlearning than others. This suggests in turn that some cultural typologies are better positioned to face the current turbulent situation than others

CzSL: Learning from citizen science, experts, and unlabelled data in astronomical image classification

Citizen science is gaining popularity as a valuable tool for labelling large collections of astronomical images by the general public. This is often achieved at the cost of poorer quality classifications made by amateur participants, which are usually verified by employing smaller data sets labelled by professional astronomers. Despite its success, citizen science alone will not be able to handle the classification of current and upcoming surv e ys. To alleviate this issue, citizen science projects have been coupled with machine learning techniques in pursuit of a more robust automated classification. Ho we v er, e xisting approaches have neglected the fact that, apart from the data labelled by amateurs, (limited) expert knowledge of the problem is also available along with vast amounts of unlabelled data that have not yet been exploited within a unified learning framework. This paper presents an innov ati ve learning methodology for citizen science capable of taking advantage of expert- and amateur-labelled data, featuring a transfer of labels between experts and amateurs. The proposed approach first learns from unlabelled data with a convolutional auto-encoder and then exploits amateur and expert labels via the pre-training and fine-tuning of a convolutional neural network, respectively. We focus on the classification of galaxy images from the Galaxy Zoo project, from which we test binary, multiclass, and imbalanced classification scenarios. The results demonstrate that our solution is able to impro v e classification performance compared to a set of baseline approaches, deploying a promising methodology for learning from different confidence levels in data labelling.Center of Excellence Severo Ochoa’ award to the Instituto de Astrof ´ısica de Andaluc ´ıa (grant no. SEV-2017-0709)A-TIC-434-UGR20 and PID2020-119478GB-I00NVIDIA Corporatio

Turismo gastronómico y D.O.P.: Una relación simbiótica en Andalucía

Durante la primera década del siglo XXI los intereses de los turistas han cambiado y se han vuelto más sofisticados. Un nuevo tipo de turismo personalizado ha nacido y se ha consolidado. En esta nueva modalidad de turismo el cliente participa en la organización del mismo. La modalidad emergente de la actividad turística que ofrece mayor diversidad de opciones es el turismo rural (turismo gastronómico, deportivo, cinegético, etc.). Estas opciones, desarrolladas en áreas rurales, permiten a los visitantes entre otras cuestiones estar en contacto con la naturaleza y, al mismo tiempo, disfrutar el patrimonio cultural y conocer las costumbres arraigadas en la vida cotidiana de los habitantes de estas zonas geográficas. Este trabajo presenta un análisis de la relación entre los productos alimenticios asociados a denominaciones de origen e indicaciones geográficas protegidas (D.O.P. e I.G.P.) y la potencialidad del turismo gastronómico. Para ello, se revisan las ventajas e inconvenientes que aporta el desarrollo de este tipo de turismo en Andalucía mediante un análisis DAFO.During the first decade of the century the interests of tourists have changed and become more sophisticated. A new type of personalized tourism was born and has been consolidated. In this new kind of tourism the client is involved in organizing it. The emerging form of tourism that offers greater range of options is rural tourism (gastronomic tourism, sporting, hunting, etc.). These options, developed in rural areas, allowing visitors among other issues get in touch with nature and at the same time enjoy the cultural heritage and know the customs rooted in the everyday life of the inhabitants of these geographic areas. This paper presents an analysis of the relationship between food products associated with designations of origin and protected geographical indications (PDO and PGI) and the potential of culinary tourism. To do this, we review the advantages and disadvantages provided by the development of this type of tourism in Andalusia through a SWOT analysis

Parental support for physical activity in schoolchildren and its influence on nutritional status and fitness = Apoyo parental para realizar actividad física en escolares de 6 años de edad: influencia sobre el estado nutricional y fitness

Introduction: Parents are key models for transmitting and teaching healthy lifestyle habits to their children. Our objective was to determine the influence of the economic and motivational support, and parental involvement in their children physical activity (PA) and its relationship with nutritio nal status and cardiorespiratory fitness. Subjects and Method: Cross-sectional study which included 70 six-year-old schoolchildren. Parents completed the “The Parental Influence on Physical Activity Scale” questionnaire. Anthropometric variables were measured according to the Chilean Ministerial Technical Standard for the supervision of children from 0 to 9 years old; PA intensity was measured with triaxial accelerometers GT3X and the VO2max estimation was performed using the Navette Course test. Results: The average body mass index was 17.9 ± 2.9 kg/m2, the obesity prevalence and VO2max were 57.1%, and 38.05 ± 16.9 ml/kg/min, respectively. Moderate PA during the physical education (PE) class was significantly higher in boys compared to girls (p < 0.006). The economic and motivational support of the parents did not significantly influence the body weight of the children, BMI, waist circumference, PA intensity, and VO2max. Children supported by their parent showed significant differences with moderate PA performed in PE compared to those who were not suppor ted by parents (p = 0.023). Conclusions: Parental support of their children in performing physical activity influences the levels of moderate PA that they do during PE classes. This type of study should be continued and the PA should be measured daily

GJ 3236: a new bright, very low-mass eclipsing binary system discovered by the MEarth observatory

We report the detection of eclipses in GJ 3236, a bright (I = 11.6) very low mass binary system with an orbital period of 0.77 days. Analysis of light- and radial velocity curves of the system yielded component masses of 0.38 +/- 0.02 and 0.28 +/- 0.02 Msol. The central values for the stellar radii are larger than the theoretical models predict for these masses, in agreement with the results for existing eclipsing binaries, although the present 5% observational uncertainties limit the significance of the larger radii to approximately 1 sigma. Degeneracies in the light curve models resulting from the unknown configuration of surface spots on the components of GJ 3236 currently dominate the uncertainties in the radii, and could be reduced by obtaining precise, multi-band photometry covering the full orbital period. The system appears to be tidally synchronized and shows signs of high activity levels as expected for such a short orbital period, evidenced by strong Halpha emission lines in the spectra of both components. These observations probe an important region of mass-radius parameter space around the predicted transition to fully-convective stellar interiors, where there are a limited number of precise measurements available in the literature.Comment: 14 pages, 5 figures, 10 tables, emulateapj format. Accepted for publication in Ap

IAA : Información y actualidad astronómica (20)

Sumario : ¿Cómo se forma un Sol?.-- El observatorio virtual.-DECONSTRUCCIÓN Y otros ENSAYOS Estrellas peculiares.-- ACTUALIDAD.-- ENTRE BASTIDORES.-- CIENCIA: PILARES E INCERTIDUMBRES.-- HISTORIAS DE ASTRONOMÍA. Pero, ¿quién inventó el telescopio?.-- ACTIVIDADES IAA.Esta revista se publica con la ayuda de la Accion Complementaria CCT003-05-00325 del Programa Nacional de Fomento de la Cultura Cientifica y Tecnologica.N

The 2016 seismic series in the south Alboran Sea: Seismotectonics, Coulomb Failure Stress changes and implications for the active tectonics in the area

The Southern Alboran Sea, particularly the area offshore Al Hoceima Bay, presents moderate but continuous seismic activity since the Mw 6.0 1994 Al Hoceima earthquake. The maximum magnitude occurred in the area was a Mw 6.3 earthquake in the 2004 Al Hoceima – Tamasint seismic series. Since then, the seismicity in the Al Hoceima area has been usual, with maximum seismic magnitudes around 4. An increase in the seismic rate was registered during 2015, especially from May, culminating in the seismic series in January 2016. The mainshock occurred on January 25th 2016 with a magnitude Mw 6.3 and it was preceded by a Mw 5.1 foreshock on January 21st. The seismic series took place at the western end of the Alboran Ridge. Towards the northeast the Alboran Ridge bends, and seems to be connected with the NW-SE right-lateral transtensional Yusuf Fault. The recorded seismicity is mainly located in the Alboran Ridge area and along the N-S Al-Idrisi Fault that seems to continue southwards, towards the Al Hoceima Bay. The focal mechanisms calculated previously in the area showed a leftlateral strike-slip faulting with some normal component in the Alboran Ridge; but always within a complex system of diffuse deformation and high rupture type variability. We have used 41 computed focal mechanisms of this seismic series to analyze its seismotectonics and structural characteristics. To group the focal mechanisms we used a clustering algorithm using the spatial distribution of the events and also the type of rupture mechanism. For each cluster we have obtained the composed focal mechanism, associating it to a particular fault or family of structures. We have tested the mechanical compatibility of these structures by Coulomb Failure Stress transfer modeling. The mainshock of the series occurred in the Al Idrisi Fault intersecting the western Alboran Ridge. This event triggered aftershocks and independent series in left-lateral strike-slip faults associated with the Al Idrisi Fault System towards the south, but also in near pure reverse faults in the fault zone bounding the the Alboran Ridge. Both types of faults and rupture-mechanisms coexist, linked mechanically by stress transfer, being coeval the uplift of the Alboran Ridge and its northwestward displacement due to the left-lateral motion of the Al-Idrisi Fault. It is also discussed how the contrasting faulting processes and seismic ruptures are developed in two differentially oriented fault zones in the context the current NW-SE plate convergence between the African and Eurasian plates in the Westernmost Mediterranean