PENDAMPINGAN PRODUKSI SKALA KECIL, SOSIALISASI PEMASARAN DAN PERIZINAN TEH HERBAL ANTIOKSIDAN RAMBUT JAGUNG DESA SRAGI BLITAR

The government launched the "One Village, One Product" program to encourage each village to have regional products. The products of the area can be packaged into creative economy efforts by prioritizing ideas and knowledge from human resources as the main production factor. This condition encourages the people of Sragi Village, Blitar Regency to have regional products from the potential of local natural resources. Problems faced by the people of Sragi Village include lack of insight and skills about regional potential products, marketing, and regulatory submissions. Devotion consists of: providing insights and production demos, mentoring the provision of marketing and licensing insights, as well as mentoring small�scale production trials. Small-scale production assistance, marketing, and licensing to the people of Sragi Village, Blitar Regency resulted in increased insight and understanding of the first steps to make antioxidant herbal tea corn silk. Sragi villagers have known the right method of making tea from the beginning, a tipping point in the form of temperature, length, and optimal dryer, as well as packaging until it becomes a teabag. The results of small-scale trials show that the tea products are potentially claimed to have antioxidant activity. Marketing assistance plans strategies to increase the economic value of tea products from their antioxidant activities. The next step is the preparation of licensing application to the ministry of health to obtain Home Industry Food Production Certificate (SPP-PIRT)

Modul Kelayakan Usaha (Analisis Finansial) Teh Rambut Jagung

Dalam rangka pelindungan ciptaan di bidang ilmu pengetahuan, seni dan sastra berdasarkan Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta, dengan ini menerangkan: Nomor dan tanggal permohonan : EC00202152469, 5 Oktober 2021 Pencipta Nama : (1) M. Zul Mazwan, S.P., M.Sc (2) Vritta Amroini Wahyudi, S.Si., M.Si (3) Hanif Alamudin Manshur, S.Gz., M.Si Alamat : Paciran, RT 005 RW 004, Kelurahan Paciran, Kecamatan Paciran, Lamongan, JAWA TIMUR, 62264 Kewarganegaraan : Indonesia Pemegang Hak Cipta Nama : UNIVERSITAS MUHAMMADIYAH MALANG Alamat : Jalan Raya Tlogomas No. 246, Malang, JAWA TIMUR, 65144 Kewarganegaraan : Indonesia Jenis Ciptaan : Modul Judul Ciptaan : Modul Kelayakan Usaha (Analisis Finansial) Teh Herbal Rambut Jagung Tanggal dan tempat diumumkan untuk pertama kali di wilayah Indonesia atau di luar wilayah Indonesia : 28 September 2021, di Malang Jangka waktu pelindungan : Berlaku selama 50 (lima puluh) tahun sejak Ciptaan tersebut pertama kali dilakukan Pengumuman. Nomor pencatatan : 000277306 adalah benar berdasarkan keterangan yang diberikan oleh Pemohon. Surat Pencatatan Hak Cipta atau produk Hak terkait ini sesuai dengan Pasal 72 Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipt

EFEKTIVITAS PROGRAM PUPUK SUBSIDI MELALUI KARTU TANI DI KECAMATAN TALUN KABUPATEN BLITAR

Penelitian ini bertujuan untuk menguji efektivitas program pupuk subsidi melalui kartu tani di Kecamatan Talun, Kabupaten Blitar. Penelitian ini melibatkan analisis pengaruh perilaku sosial dan budaya, serta kondisi perekonomian masyarakat terhadap keunggulan kartu tani dan efektivitas program subsidi pupuk. Hasil analisis menunjukkan bahwa pengaruh perilaku sosial dan budaya terhadap keunggulan kartu tani dan efektivitas program subsidi pupuk tidak signifikan. Meskipun demikian, temuan menarik muncul dalam analisis pengaruh kondisi perekonomian masyarakat. Ditemukan bahwa kondisi perekonomian yang baik berhubungan positif dan signifikan dengan keunggulan kartu tani serta efektivitas program subsidi pupuk. Penelitian ini menunjukkan bahwa faktor kondisi perekonomian masyarakat memiliki peran yang lebih dominan dalam keberhasilan program pupuk subsidi melalui kartu tani di Kecamatan Talun. Meskipun demikian, perlu dilakukan penelitian lebih lanjut untuk memahami faktor-faktor lain yang dapat meningkatkan efektivitas program ini, guna memberikan manfaat maksimal bagi petani dan pertumbuhan sektor pertanian di wilayah tersebut. Kesimpulannya, penelitian ini memberikan wawasan penting bagi pihak terkait dalam mengoptimalkan implementasi program pupuk subsidi melalui kartu tani di Kecamatan Talun. Diperlukan upaya lebih lanjut untuk mengatasi faktor-faktor yang mempengaruhi efektivitas program ini agar dapat memberikan dampak positif yang lebih besar bagi petani dan pertanian di daerah tersebut

SELERA PENDUDUK KOTA TERHADAP FAST FOOD (STUDI KASUS KONSUMEN 7SEVENCHICKEN MALANG, INDONESIA)

Era teknologi informasi dan globalisasi saat ini membawa banyak perubahan dalam kehidupan masyarakat, diantaranya adalah perubahan gaya hidup terutama pada pola konsumsi yang memunculkan konsep penghidangan makanan yang praktis, efisien waktu, rasa dan harga terjangkau yaitu fast food. Tujuan dari penelitian ini yaitu (1) mengetahui karakteristik konsumen fast food di Kota Malang, (2) mengetahui faktor utama yang dianggap paling penting oleh konsumen dalam mengkonsumsi fast food di Kota Malang, (3) mengetahui selera konsumen terhadap fast food di Kota Malang. Teknik pengambilan sampel menggunakan kombinasi metode accidental sampling dan purposive sampling hingga diperoleh 100 responden. Metode analisis yang digunakan adalah analisis deskriptif dan analisis konjoin. Konsumen yang mengkonsumsi fast food didominasi oleh jenis kelamin laki-laki yang mayoritas berstatus sebagai mahasiswa, serta berada pada rentang usia 20 hingga 24 tahun, dan berasal dari wilayah Jawa Timur. Sebagian besar konsumen memiliki uang saku Rp1.000.000-Rp1.500.000 per bulan. Berdasarkan hasil analisis konjoin diketahui bahwa faktor utama yang dianggap penting oleh konsumen dalam melakukan pembelian yaitu faktor produk diikuti kemasan, fasilitas dan harga. Selera konsumen pada harga berkisar Rp20.000-Rp30.000. Sehubungan dengan variabel kemasan, konsumen banyak menyukai kemasan besar. Fasilitas yang disukai konsumen yaitu fasilitas co-working space dan produk yang paling banyak disukai konsumen yaitu produk olahan ayam.The current era of information technology and globalization brings many changes in people's lives, including changes in life style, especially in consumption patternsso that the concept of serving food instantly emerged, that is practical and efficient in time, taste and affordable prices, namely fast food. The aims of this study are (1) knowing the characteristics of fast-food consumers in Malang, (2) knowing the main factors that are considered the most important by consumers in consuming fast food in Malang, (3) knowing consumer preferences for fast food in Malang. The sampling technique used a combination of accidental sampling and purposive sampling methods to obtain 100 respondents. The analytical method used descriptive analysis and conjoint analysis. Consumers who consume fast food dominated by male gender and the majority are students, they are in the age range of 20 to 24 years old and come from the East Java region. Most consumers have an allowance of Rp1.000.000 to Rp1.500.000 per month. Based on the conjoint analysis, it is known that the main factors that are considered the most important by consumers in making a purchase are the product factor, packaging, facilities and price factor. Consumer preferences choose prices ranging from Rp20.000 to Rp30.000. Regarding to the packaging variable, consumers prefer large packages. The facility which is preferred by consumers is co-working space facility and the product that is most favored by consumers is processed chicken products

Pendampingan Usaha Teh Rambut Jagung Desa Sragi Blitar sebagai Penciri Daerah yang Potensial di Masa Pandemi COVID-19

The purpose of community service is to provide production-packaging facilities for products, and providing marketing materials for corn silk herbal tea products on a micro-scale. The service is carried out offline (related to pandemic conditions) through stages 1) providing production and packaging facilities, 2) product regulation socialization, 3) product production and packaging training, 4) micro-scale marketing presentations. The service results include the availability of tea-making equipment, increasing the ability of the community to produce and package corn silk teabags, strategic understanding of micro scale marketing, and understanding the flow and requirements for submitting product regulations at the Health Office. Therefore, the service can operate sustainably with consistent production, regulatory requirements, and microscale sales practices as a superior regional product: corn silk antioxidant herbal tea

PENDAMPINGAN ANALISIS KELAYAKAN USAHA RINTISAN TEH CELUP RAMBUT JAGUNG DESA SRAGI KABUPATEN BLITAR

Desa Sragi Kabupaten Blitar memiliki usaha rintisan penciri daerah yaitu, teh celup rambut jagung. Usaha tersebut masih berupa rintisan awal sehingga membutuhkan adanya pendampingan studi kelayakan usaha untuk memberikan gambaran pasti terkait prospek di masa mendatang. Urgensi dari pendampingan usaha juga dipengaruhi kondisi pandemi yang berdampak pada perubahan prioritas alokasi dana desa. Pendampingan bertujuan untuk memberikan pemahaman terkait teori dasar, urgensi, dan juga aplikasi dari analisis studi kelayakan usaha dari teh celup rambut jagung. Pendampingan dapat digunakan untuk mengetahui kondisi terkait sebagai pijakan penentuan strategis pemasaran melalui penyesuaian terhadap pandemik. Pendampingan berupa studi analisis kelayakan usaha melalui penyediaan modul yang dilengkapi dengan perhitungan excel dan pelatihan analisis kelayakan usaha secara luring terbatas untuk pihak BUMDES Desa Sragi. Hasil pendampingan yaitu data perhitungan meliputi harga jual, persentase keuntungan, waktu untuk balik modal dan keuntungan. Hasil analisis menunjukkan bahwa usaha rintisan ini layak untuk dijalankan. Pelatihan juga mampu meningkatkan pemahaman BUMDES terkait studi kelayakan usaha

Buku Panduan Singkat Pembuatan Teh Herbal Rambut Jagung

Teh herbal rambut jagung pada dasarnya adalah minuman seduh yang dapat dibuat dengan teknologi yang relatif sederhana. Titik kritis pada pembuatannya adalah suhu, lama, dan alat yang digunakan pada proses pengeringan. Buku panduan singkat ini bisa digunakan masyarakat yang ingin mengangkat limbah rambut jagung sebagai produk unggulan daerahnya. Teknologi yang relatif sederhana namun dengan hasil produk yang bermanfaat bagi kesehatan dan juga prospek di ekonomi menjaid peluang yang baik untuk dikembangkan. Buku ini bagian dari Program Pengabdian Eksternal Kemitraan Masyarakat KementerianPendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia tahun 2021

Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pupuk Anorganik (Kasus : Desa Srimulyo Dan Sukodono, Kecamatan Dampit)

Inorganic fertilizers are currently still widely used and are the main choice for farmers because they can increase crop productivity. Companies need to pay attention to consumer orientation, which is related to how to find the target market, needs and convince consumers to make a purchase. This study aims to analyze the influence of brand image, price, review, ecology, and credibility on the decision to purchase inorganic fertilizers by coffee farmers. The locations taken are Srimulyo and Sukodono villages, Dampit District, considering that the village is the largest coffee-producing village in Malang. Purposive sampling was used for sampling as many as 35 coffee farmers with the provision of using and purchasing inorganic fertilizers. The data used in the study is primary data collected through surveys with observations, interviews, questionnaires and documentation. The research uses SEM (Structural Equation Modelling) data analysis with the PLS (Partial Least Square) approach, and conducts data analysis with the help of SmartPLS 4.0 software. The results of the analysis of respondent characteristics showed that most coffee farmers were dominated by men and the level of education of farmers varied from elementary to bachelor's degree. Most of the respondents' farming experience was from 1 to 50 years with a maximum land area of 2 ha. Testing the inner model obtained a determination coefficient (R-Square) of 60.1% brand image, price, reviews, ecology, and credibility were able to explain the influence on the decision to purchase inorganic fertilizers by farmers. The results of bootstrapping data showed that brand image and ecological had a significant negative effect and reviews had a significant positive effect on the decision to purchase inorganic fertilizers. Factors that do not affect the decision to buy inorganic fertilizers are price and credibilityInorganic fertilizers are currently still widely used and are the main choice for farmers because they can increase crop productivity. Companies need to pay attention to consumer orientation, which is related to how to find the target market, needs and convince consumers to make a purchase. This study aims to analyze the influence of brand image, price, review, ecology, and credibility on the decision to purchase inorganic fertilizers by coffee farmers. The locations taken are Srimulyo and Sukodono villages, Dampit District, considering that the village is the largest coffee-producing village in Malang. Purposive sampling was used for sampling as many as 35 coffee farmers with the provision of using and purchasing inorganic fertilizers. The data used in the study is primary data collected through surveys with observations, interviews, questionnaires and documentation. The research uses SEM (Structural Equation Modelling) data analysis with the PLS (Partial Least Square) approach, and conducts data analysis with the help of SmartPLS 4.0 software. The results of the analysis of respondent characteristics showed that most coffee farmers were dominated by men and the level of education of farmers varied from elementary to bachelor's degree. Most of the respondents' farming experience was from 1 to 50 years with a maximum land area of 2 ha. Testing the inner model obtained a determination coefficient (R-Square) of 60.1% brand image, price, reviews, ecology, and credibility were able to explain the influence on the decision to purchase inorganic fertilizers by farmers. The results of bootstrapping data showed that brand image and ecological had a significant negative effect and reviews had a significant positive effect on the decision to purchase inorganic fertilizers. Factors that do not affect the decision to buy inorganic fertilizers are price and credibility