Keberhasilan Difusi Inovasi Gagasan Social Enterprise dalam Pemberdayaan Masyarakat Islam: Studi Komunitas Kampung Marketer Purbalingga

Diffusion of innovation is an important part in the process of da'wah and empowerment of Islamic society. This article describes the strategies and success factors for the diffusion of innovation in the Islamic community empowerment programs implemented by Kampung Marketer in village communities in Purbalingga district. The method used is qualitative with in-depth interview techniques and is supported by documentation and online research. The results showed that the success of Kampung Markater in diffusing innovation was due to the characteristics of innovation that had relative advantages, compatibility, easy complexity, triability and observability. In addition, the success of the innovation diffusion process in rural communities is also supported by the components of the social system, such as: 1) agents of change characteristics, 2) homophilia between agents of change characteristics and adopters, 3) characteristics of adopters, 4) social norms of the community and 5) the communication channels used. The community figure component also has an influence on the spread of innovation but is not very dominan

Pendampingan Komunitas melalui Upaya Membangun Karakter Enterpreneurship pada Pengurus Bank Sampah Songlikoer di Masa Pandemi COVID-19

The COVID-19 pandemic has impacted on various activities, including the activities of the Waste Bank. The COVID-19 pandemic  reduced the revenue of the Songolikoer Garbage Bank, both due to a decrease in the number of customers and a decrease in the price of waste. The many challenges of developing a Waste Bank during the pandemic require an increase in the capacity of the Waste Bank management, in the form of an entrepreneurial mentality and mindset. As a form of university service to the community, socialization, and assistance activities are carried out to build entrepreneurial character for the Songolikoer Waste Bank management. The goal is that the management has an entrepreneurial character and can implement these characteristics in the Waste Bank. Community service activities were carried out through socialization, FGD, and personal assistance to the Songolikoer Waste Bank management, both bravely and face to face. This activity was able to foster the spirit of entrepreneurship in the management of the Songolikoer Waste Bank. The entrepreneurial spirit is manifested concretely in the form and marketing of creative products from waste recycling. As well as providing benefits in the form of increasing the income of the Waste Bank during the Covid-19 Pandemic

Usaha penyadaran berzakat dan penumbuhan kepercayaan masyarakat Muslim kelas menengah terhadap Lembaga Amil Zakat, Infaq dan Shodaqoh Muhammadiyah Surabaya

Potensi dana zakat, infaq dan shadaqah di Indonesia sangat besar, hal tersebut didorong oleh pertumbuhan jumlah masyarakat muslim kelas menengah di Indonesia. Meskipun potensi dana zakat di Indonesia sangat besar, tetapi masih terdapat beberapa masalah berzakat, yaitu terkait rendahnya kesadaran berzakat dan kepercayaan masyarakat dalam menyalurkan zakat secara profesional. LAZIS Muhammadiyah Surabaya adalah salah satu lembaga amil zakat yang berperan dalam mengedukasi dan mengelola zakat di Indonesia agar lebih optimal. LAZIS Muhammadiyah Surabaya melaksanakan usaha penyadaran berzakat dan penumbuhan kepercayaan masyarakat muslim kelas menengah, salah satunya melalui media sosial. Studi ini bertujuan menjelaskan upaya – upaya apa saja yang dilakukan oleh LAZIS Muhammadiyah Surabaya dalam mengkonstruksi media sosial sebagai media penyadaran berzakat dan penumbuhan kepercayaan masyarakat muslim menengah. Teori yang digunakan dalam penelitan ini adalah teori komunikasi pemasaran terpadu. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan wawancara mendalam dan dokumentasi.Dari penelitian yang dilakukan diperoleh kesimpulan bahwa ada beberapa pertimbangan LAZIS Muhammadiyah dalam memilih media sosial sebagai media penyadaran berzakat, antara lain : 1. mempertimbangkan karakteristik audiens sasaran penyadaran berzakat yang tergolong muslim kelas menengah muslim, 2. adanya perkembangan teknologi informasi yang memungkinkan untuk menyadarkan berzakat dengan efektif dan efisien, 3. ketersedian sumber daya manusia di LAZIS Muhammadiyah Surabaya yang sejalan dengan kebutuhan perubahan teknologi penyadaran berzakat. Dalam hal mengkonstruksi media sosial sebagai media penyadaran berzakat dan penumbuhan kepercayaan masyarakat, LAZIS Muhammadiyah Surabaya menggunakan perencanaan komunikasi yang sesuai dengan teori komunikasi pemasaran terpadu

Social Enterprise Dalam Perspektif Maqashid Syariah: Studi Pada PT Kampung Marketerindo Berdaya

This study aims to reveal the social enterprise innovation implemented by PT Kampung Marketerindo Berdaya to empower rural communities with a maqashid al-syariah perspective. So far, quite a number of previous studies have discussed the theme of maqashid al-syariah. However, mostly in the perspective of Islamic law and its application in banking. This study contributes to outlining the suitability of social enterprise practices and community empowerment when viewed from the maqashid sharia principles. The research method used in 2 stages, namely online data search and in-depth interviews. Marketer village empowerment innovations are in the form of: 1) training village youth with online business technology skills, 2) building empowerment in the form of social enterprise, 3) connecting village skilled workers to urban businessmen who need their services. The results of the study show that the empowerment of the Marketer Village with the profit for benefit social enterprise model is in line with the principles of Maqashid Syariah, both in terms of orientation, implementation and the resulting benefit.</jats:p

SOCIAL ENTERPRISE DALAM PERSPEKTIF MAQASHID SYARIAH: STUDI PADA PT KAMPUNG MARKETERINDO BERDAYA

This study aims to reveal the social enterprise innovation implemented by PT KampungMarketerindo Berdaya to empower rural communities with a maqashid al-syariahperspective. So far, quite a number of previous studies have discussed the theme ofmaqashid al-syariah. However, mostly in the perspective of Islamic law and itsapplication in banking. This study contributes to outlining the suitability of socialenterprise practices and community empowerment when viewed from the maqashidsharia principles. The research method used in 2 stages, namely online data search andin-depth interviews. Marketer village empowerment innovations are in the form of: 1)training village youth with online business technology skills, 2) building empowerment inthe form of social enterprise, 3) connecting village skilled workers to urban businessmenwho need their services. The results of the study show that the empowerment of theMarketer Village with the profit for benefit social enterprise model is in line with theprinciples of Maqashid Syariah, both in terms of orientation, implementation and theresulting benefit