37 research outputs found

    PELUANG REPURCHASE INTENTION PADA E-COMMERCE WEBSITES DENGAN MENINGKATKAN BRAND LEADERSHIP

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    E-commerce is a form of trading carried out online using the internet. E-commerce can be done via computers, laptops, and even smartphones. This research aims to test and analyze the influence of Brand Leadership on Satisfaction, Satisfaction on Repurchase Intention and Brand Leadership on Repurchase Intention on e-commerce websites. The population of this research are people who use or buy products on e-commerce websites. The sampling procedure used in this research to collect relevant data was the use of a questionnaire. A total of 131 samples were collected and the method in this research used a purposive sampling method. Data were analyzed using SEM (Structural Equation Modeling) and AMOS (Analysis of Moment Structure) methods. The results of this research show that Brand Leadership has a positive influence on Satisfaction, Satisfaction has a positive influence on Repurchase Intention and Brand Leadership does not have a positive influence on Repurchase Intention.se Intention and Brand Leadership does not have a positive influence on Repurchase Intention

    RECOVERY EMOTIONS ON PERCEIVED JUSTICE

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    Recovery service failures can affect a greater failure if not handled properly. The purpose of this study was to examine the effect of pre-recovery emotions and post-recovery in services. Data were collected using a questionnaire distributed to 216 respondents who have used the services retail market and then experienced a service failure followed by a recovery service. In this study, positive and negative emotions post-recovery are the dependent variables, while the severity of service failure, the pre-recovery emotions and perceived fairness other variables major variable. In line with this goal, eight hypotheses were tested using structural equation modeling analysis with the aim to clarify the relationships between variables. The results show that the post-recovery of positive or negative emotions are influenced by the severity of the failure of the service, but the effect is mediated by the second pre-recovery emotions. Meanwhile, there is no mediating effect of perceived justice on the emotions of pre-recovery and post-recovery. This study implies that, during recovery services, service providers must simultaneously consider the positive and negative emotions. In addition, managers should also consider the depth of the severity of service failure to determine the pre-recovery emotions. Selection of the type of recovery will have an impact on the perceived fairness, so that providers have to respond better to emotional recovery

    Anteseden Sikap Konsumen terhadap Perilaku Pembelian Online

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    The purpose of this research is to explore the things that influence consumer attitudes in shopping online, as well as the influence of these attitudes on their behavior in making online purchases. This research was conducted through the perspective of the technology acceptance model (TAM), which is based on consumer value theory. This study uses SEM (structural equation modeling) analysis on primary data based on the results of a questionnaire that has been distributed to 289 respondents. The results show that there is a significant effect of perceived ease of use on attitude, and attitude has a significant effect on online buying behavior. However, perceived usefulness, perceived enjoyment, information availability, and perceived price separately proved to have no effect on attitude. The managerial implications of the findings identify the companies that issue e-commerce must be able to guarantee the convenience available in these applications, so that customer attitudes towards applications will be more positive

    Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior

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    Objectives: The purpose of this paper is to examine factors influencing consumer green purchase behavior towards international and local sustainable and slow-fashion brands in Indonesia. The fashion industry contributes 10% of total carbon emissions globally. Indonesia itself is a country ranked second in contributing water pollutant damage caused by textile production. The growth of fast fashion trends threatens the environment and the planet. But, public awareness of sustainable and slow fashion is beginning to rise. This study aims to further analyze factors influencing green purchase behavior. The theory of planned behavior was developed to examine consumer sustainable consumption behavioral intention. Methodology: Online questionnaires were distributed to people who had already purchased one of the sustainable brands in Indonesia at least once in their life. 283 data were collected but only 240 of which were able to fulfill the criteria of the study. Data analysis used Smart PLS 3.2.8.Finding: Environmental knowledge, eco-label, environmental advertisement, and green trust positively influence green purchase behavior. Environmental advertisement positively influences environmental knowledge, and environmental knowledge and advertisement positively influence eco-label. Green trust is not a mediating influence between environmental knowledge and green purchase behavior.Conclusion: This study's finding is that consumer awareness and recognition of sustainable fashion adoption is rising. People are starting to worry about textile production and consumption that harm the environment

    The Euphoria Effect of SCM Activities with SCM Perfomance on SMEs in Indonesia

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    This study examines the influence of customer relationships, supplier relationships, and internal relationships with supply chain performance in the SMEs sector. Data were collected by questionnaire survey from 114 SMEs businesses in food, beverages and clothing. Structural Equation Modeling (SEM) approach was used to test the hypotheses. The results provide support for the proposed hypotheses. The results indicate that there is an effect of the Customer link towards Supply Chain Performance, There is an effect of Supplier Linkage towards Supply Chain Performance, and there is an effect from Internal Linkage toward Supply Chain Performance. So that this study can bring benefits to improve the performance of SMEs supply chains. Keywords: Supply Chain Management, Customer Linkage, Supplier Linkage, Supply Chain Performance, SME

    The mediating effect of psychological ownership on human resources management bundle and job satisfaction ownership

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    AMO (ability, motivation, and opportunity) is one of the measurements used in Human Resource Management and for explaining the Innovation of Human Resources Management Bundle (IHRMB) that can affect job satisfaction and welfare. It explained that if a skilled, motivated employees will have the opportunity to contribute by using their knowledge and competencies. They will feel having a maximum job satisfaction. This study examine the role of psychological ownership for organizations (PO-O) in mediating the effect of IHRMB on the Job Satisfaction of bank employees (bankers). With a purposive sampling of inclusion criteria, a questionnaire was given to 100 bankers, testing the hypothesis with SEM. The results show that IHRMB affects PO-O and Job Satisfaction. The IHRMB is prepared at the end of the year to be able to have the right strategy for employees the following year, in addition to being a connector between the owner of the company to employees through a collection of innovations summarized in the IHRMB as well as providing opportunities for employees to be able to provide ideas that will support the company's progress. PO-O does not mediate the effect of IHRMB on Job Satisfaction because IHRMB is a control tool for management and company owners to review overall company performance

    Teknologi Smart Supply Chain (SSC) Pada Kinerja Hijau Yang Dimediasi Oleh Green Operations, Green Relationship Dan Customer Green Information Sharing

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    This study aims to determine the roleresearchers want to know how the influence of Smart Supply chain (SSC) Technologies on Green Performance Mediated by Green Operations, green relationships and customer green information sharing, research using a questionnaire method of 222 respondents who work in manufacturing companies that implement Smart Supply chain (SSC) Technologies,The results of the study found that implementationSmart Supply chain (SSC) Technologies is able to improve the performance of Green Performance, Green Operations, green relationships and customer green information sharing. Green performance is also influenced by green relationships and customer green information sharing, while green operations cannot affect green performance. directly, it was found that green relationships and customer green information sharing were able to mediate the effect of Smart Supply chain (SSC) Technologies on green performance while green operations had not been able to mediate the relationship between Smart Supply chain (SSC) Technologies and green performance, this study found the importance of implementing Smart Supply chain (SSC) Technologies in the digital industry and distribution channels are not only physical supply chains but digital supply chains through the variable customer green information sharing used in this stud

    Peran Responsiveness Chatbot Artificial Intelligence Dalam Membentuk Customer Satisfaction

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    Tujuan Penelitian – Penelitian ini bertujuan untuk meneliti peran responsiveness chatbot artificial intelligence dalam membentuk customer satisfaction Desain/Metodologi/Pendekatan – Dalam penelitian ini metode pengumpulan data menggunakan kuesioner yang disebar terhadap 260 responden. Analisa structural equation modeling menggunakan Amos. Hasil – Hasil penelitian menunjukkan bahwa responsiveness chatbot berpengaruh terhadap extrinsic value, intrinsic value, dan online convenience. Selanjutnya extrinsic value dan online convenience berpengaruh terhadap costumer satisfaction, sedangkan intrinsic value tidak berpengaruh. Keterbatasan Penelitian – Penelitian ini hanya meneliti hanya meneliti terhadap beberapa faktor yang mempengaruhi customer satisfaction dalam penggunaan chatbot untuk berinteraksi dengan perusahaan, jumlah sampel yang terbatas, dan sampel hanya berasal dari beberapa kota. Originality/Value – Penelitian ini adalah penelitian pertama yang meneliti mengenai peran responsiveness chatbot artificial intelligence dalam membentuk customer satisfaction Key Word – Responsiveness, extrinsic value, intrinsic value, online convenience, dan customer satisfaction

    The Determinants of Purchase Intention in Social Commerce

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    Research aims: The research aims to determine the determinants of purchase intention in social commerce.Design/Methodology/Approach: The population of this study was online shoppers. Questionnaires were distributed in Google Forms through various platforms. The sampling technique employed purposive sampling by drawing samples from 372 respondents. The data had been confirmed for their reliability and validity. The data analysis methods utilized were both quantitative and descriptive. Then, Structural Equation Modeling (SEM) was used for quantitative analysis.Research findings: The research uncovered that trust, attitude, and perceived usefulness significantly affected purchase intention. Then, the trust had a significant effect on attitude. Perceived ease of use also significantly affected subjective norms and perceived usefulness. However, this study highlights that subjective norms and alternative evaluations did not affect purchase intention.Theoretical contribution/Originality: This research enriches the reading of researchers on related subjects. Another contribution is that this research demonstrates that strengthening trust, attitude, and perceived usefulness in social commerce will increase purchase intention.Practitioner/Policy implication: This research will help other researchers, managers, investors, and government consider how social commerce opportunities can drive customer purchase intention. Research limitation/Implication: Since this research only discussed social media popular today, further research can discuss other developing social media. In addition, this study only discussed several variables affecting purchase intention. Hence, subsequent research can explain the role of artificial intelligence in encouraging purchase intention in social commerce

    The Impact Of Omnichannel Retail On Customer Patronage Intentions: The Role Of Consumer Empowerment, Service Failure, And Customer Satisfaction

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    The effects of omnichannel integration on customers are examined in this study along with the mediating roles that customer empowerment, customer satisfaction, and service failure perform. Omni-channel retail enables order processing convergence through continuous information exchange, general operations, logistics, and operations with inventory across all channels. To gather information, 160 young Indonesian consumers who have utilized omnichannel-based applications will be questioned.  In order to verify validity, reliability, and hypothesis testing, the data was processed using SMART PLS. The findings show that omnichannel integration increases consumer empowerment and satisfaction, which has a beneficial impact on purchasing intentions.  The customer's intents are positively impacted by the service's failure as well. This study deepens our understanding of how multichannel shopping boosts purchase and patronage intentions by maintaining services across online and physical channels. In addition to the conclusion that customers prefer omnichannel, research on retail literature, customer experience, and e-commerce is demonstrating the ways in which internal consumer states influence consumers' buy intentions
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