The Influence of Price, Location and Product on Consumer Purchasing Decisions Malay Restaurants in Siak Sri Indrapura

The research is to find out the influence of prices, location and products on consumer purchasing decisions on Restaurant Melayu in Siak Sri indrapura. This research was done atRestaurant Melayu. The total sample in this study is 100 respondents. The method of research uses quantitative descriptive with double linear analysis. From the results of the research obtained the equation of linear regression double Y = 4,308 + 0,261 + 0,259 + 0,301 + e. Based on the partial test of price variables, location and product have a partial influence on the decision of consumer purchase. And based on the simultaneous test of the price variable, the location and the product have an influence at the same time on the consumer decision of purchase at Restaurant Malay in Siak Sri Indrapura. Next major influence independent variable (price, place and product) on the variable dependent (decision of purchase) is 62.2%

Analisis Faktor-Faktor Yang Mempengaruhi Tingkat Underpricing Saham

The purpose of this study is to determine the factors that influence the level of stock underpricing. Stock underpricing is a phenomenon that often occurs when a company conducts an Initial Public Offering (IPO) of its company's shares on the Stock Exchange. Underpricing phenomenon is the practice of listing an initial public offering (IPO) at a price below its real value in the stock market. Underpricing conditions can be detrimental to companies as issuers because the funds obtained from the public are not optimal. The variables used in this study are company Firm Age (X1), Firm Size (X2), ROA (X3) and Underpricing (Y). This study uses secondary data obtained through the Indonesian Stock Exchange. The number of samples used was 40 companies with a purposive sampling method. The technique used in data analysis is the calculation of the dependent variable and independent variables, normality test, classical assumption tests and multiple linear regression analysis for hypothesis tests. Based on the results of data analysis, Firm Age and Firm Size have no effect on underpricing. Meanwhile, ROA has a positive effect on underpricing. Keywords: Underpricing, IPO, Shares, Firm Age, Firm Size, ROA.Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi tingkat undrepricing saham. Underpricing saham merupakan sebuah fenomena yang sering terjadi pada saat perusahaan melakukan Initial Public Offering (IPO) atau penawaran umum perdana saham peruhaaannya di Bursa Efek. Fenomena underpricing ditunjukkan dengan adanya kecendrungan harga penawaran saham di pasar perdana selalu lebih rendah dibandingkan dengan harga penutupan pada hari pertama saham tersebut diperdagangakan di pasar sekunder. Kondisi underpricing dapat merugikan perusahaan sebagai emiten karena dana yang diperoleh dari publik tidak maksimal. Variabel yang digunakan dalam penelitian ini adalah umur perusahaan (X1), ukuran perusahaan (X2), dan ROA (X3) serta underpricing (Y). Penelitian ini menggunakan data sekunder yang diperoleh melalui Bursa Efek Indonesia. Jumlah sampel yang digunakan berjumlah 40 perusahaan dengan metode purposive sampling. Teknik analisis data yang dilakukan adalah perhitungan variabel dependen dan variabel independent, uji normalitas, uji asumsi klasik dan analisis regresi linier berganda. Berdasarkan hasil analisis data, umur perusahaan dan ukuran perusahaan tidak berpengaruh terhadap underpricing. Sedangkan ROA berpengaruh positif terhadap underpricing.   Kata kunci: underpricing, IPO, saham, umur perusahaan, ukuran perusahaan, RO

SEGMENTASI PASAR KONSUMEN PONDOK PATIN HM. YUNUS PEKANBARU

Perkembangan dalam dunia bisnis saat ini semakin maju dan berkembang termasuk bisnis pengolahan bahan pangan siap saji. Bisnis pengolahan bahan pangan siap saji seperti rumah makan, restoran, cafe merupakan salah satu bisnis yang menjanjikan saat ini. Karena rumah makan, restoran dan cafe menyediakan kebutuhan pokok yang dikonsumsi oleh masyarakat. Penelitian ini bertujuan untuk mengidentifikasi segmentasi pasar konsumen rumah makan Pondok Patin HM. Yunus Pekanbaru. Alat analisis yang digunakan adalah analisis faktor untuk menyederhanakan variabel dari segi segmentasi demografis, perilaku dari dara responden dan segmentasi psikografis yang berjumlah 22 item pernyataan. Segmentasi pasar dalam penelitian ini dilakukan berdasarkan variabel gaya hidup dengan menggunakan analisis klaster untuk mengelompokkan individu atau objek tersebut kedalam kelompok-kelompok yang mempunyai ciri dan respon yang sama. Dan dari hasil analisis faktor terhadap variabel  gaya hidup  terdapat 6 faktor yaitu aktif berorganisasi, optimis, senang kehidupan modern, pemerhati masalah sosial dan politik, mengedepankan status sosial dan memperhatikan penampilan. Sedangkan analisis klaster  yang dilakukan terhadap gaya hidup dari variabel demografis dan perilaku menghasilkan dua segmen yaitu segmen aktif dan segmen pasif. Dengan adanya segmen yang telah diketahui, penulis memberikan saran agar rumah makan Pondok Patin HM. Yunus Pekanbaru melakukan pengembangan produk dalam pangsa pasar dengan jumlah pesaingnya sedikit yang telah disesuaikan dengan karakteristik dalam segmen tersebut dengan memanfaatkan peluang yang ada untuk menutupi faktor-faktor yang menjadi ancaman, serta melakukan pilihan pasa satu atau semua segmen dengan pertimbangan mampu meningkatkan kinerja dari masing-masing segmen.</jats:p

Effect of Institutional Ownership, Managerial Ownership, Profitability, Company Size and Tax Avoidance on Cost of Debt

This research aims to determine the influence of Institutional ownership, managerial ownership, This research aims to determine the influence of institutional ownership, managerial ownership, profitability, company size, and tax avoidance partially and simultaneously on the Indonesia Stock Exchange (BEI) in 2020-2022. This type of research is quantitative. The number of samples in this research was 11 companies with the sampling method using the purposive sampling method. The data analysis method was carried out using panel data regression with the help of Eviews 9 which consists of descriptive statistical analysis, classical assumption testing, panel data regression model selection and hypothesis testing. This research uses secondary data obtained via www.idx.co.id. The results of data analysis or panel data regression show that institutional ownership, managerial ownership, profitability, company size and tax avoidance simultaneously have a significant effect on the cost of debt. The contribution of institutional ownership, managerial ownership, profitability, company size and tax avoidance variables in this research explains 96.31% of the variation in the cost of debt variable. Meanwhile, the remaining 3.69% is influenced by other variables not measured in this regression model. Partially, the institutional ownership variable has a significant effect on the cost of debt, while the managerial ownership variable has a negative and insignificant effect. The variables profitability, company size and tax avoidance partially have a negative and significant effect on the cost of debt. &nbsp

Pengaruh Lingkungan Belajar dan Sistem Pembelajaran Daring menggunakan Google Meet terhadap Motivasi Belajar Mahasiswa Akuntansi UIN Sultan Syarif Kasim Riau pada masa pandemi Covid 19

Pada masa pandemi Covid 19 telah banyak terjadi perubahan terkait lingkungan dan sistem pembelajaran pada mahasiswa, sehingga mempengaruhi motivasi belajar mereka. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh lingkungan belajar dan sistem pembelajaran daring menggunakan google meet terhadap motivasi belajar mahasiswa pada masa pandemi Covid 19. Metode dalam penelitian ini menggunakan metode survey dengan menguji hipotesa dan menggunakan data kuantitatif. Hasil dari penelitian ini adalah lingkungan belajar dan sistem pembelajaran daring menggunakan google meet berpegaruh positif terhadap motivasi belajar mahasiswa. Hal ini menunjukkan bahwa perubahan lingkungan dan sistem pembelajaran pada masa pandemi Covid 19 membuat mahasiswa menjadi mandiri dan memiliki pemikiran yang kritis

Effect of Institutional Ownership, Managerial Ownership, Profitability, Company Size and Tax Avoidance on Cost of Debt

This research aims to determine the influence of Institutional ownership, managerial ownership, This research aims to determine the influence of institutional ownership, managerial ownership, profitability, company size, and tax avoidance partially and simultaneously on the Indonesia Stock Exchange (BEI) in 2020-2022. This type of research is quantitative. The number of samples in this research was 11 companies with the sampling method using the purposive sampling method. The data analysis method was carried out using panel data regression with the help of Eviews 9 which consists of descriptive statistical analysis, classical assumption testing, panel data regression model selection and hypothesis testing. This research uses secondary data obtained via www.idx.co.id. The results of data analysis or panel data regression show that institutional ownership, managerial ownership, profitability, company size and tax avoidance simultaneously have a significant effect on the cost of debt. The contribution of institutional ownership, managerial ownership, profitability, company size and tax avoidance variables in this research explains 96.31% of the variation in the cost of debt variable. Meanwhile, the remaining 3.69% is influenced by other variables not measured in this regression model. Partially, the institutional ownership variable has a significant effect on the cost of debt, while the managerial ownership variable has a negative and insignificant effect. The variables profitability, company size and tax avoidance partially have a negative and significant effect on the cost of debt. &nbsp

Implementasi Balanced Scorecard sebagai Pengukuran Kinerja Rumah Sakit Ibnu Sina Pekanbaru

This research is a quantitative study that aims to determine how the implementation of Ibn Sina Hospital performance measurement with the balance scorecard approach. This study uses primary and secondary data obtained through the company's financial statements and questionnaires filled out by employees and patients. Performance from a customer perspective measured by customer satisfaction indicators measured in the current year shows the level of customer satisfaction in the "Very Satisfied" category with a score of 63%. The performance of the Financial perspective of the four indicators has "Fairly Good" results because the results of the NPM Ratio have increased results, namely by 0.10%, ROI has decreased results, namely by 0.04%, the performance of the Effectiveness Ratio has decreased by 8.72%, and the Efficiency ratio has decreased by 8.85%. The overall performance of the Internal Business perspective can be said to have "poor" results because BOR has an average value of 40.73%, ALOS Ratio with an average of 2 days, BTO Ratio with an average of 52 times, TOI Ratio with an average of 7 days, NDR Ratio shows an average of 12.85%, and GDR shows a decrease of 2.70%. The performance of the learning and growth perspective as a whole can be said to have "good" results with a score of 84%

Implementasi Balanced Scorecard sebagai Pengukuran Kinerja Rumah Sakit Ibnu Sina Pekanbaru

This research is a quantitative study that aims to determine how the implementation of Ibn Sina Hospital performance measurement with the balance scorecard approach. This study uses primary and secondary data obtained through the company's financial statements and questionnaires filled out by employees and patients. Performance from a customer perspective measured by customer satisfaction indicators measured in the current year shows the level of customer satisfaction in the "Very Satisfied" category with a score of 63%. The performance of the Financial perspective of the four indicators has "Fairly Good" results because the results of the NPM Ratio have increased results, namely by 0.10%, ROI has decreased results, namely by 0.04%, the performance of the Effectiveness Ratio has decreased by 8.72%, and the Efficiency ratio has decreased by 8.85%. The overall performance of the Internal Business perspective can be said to have "poor" results because BOR has an average value of 40.73%, ALOS Ratio with an average of 2 days, BTO Ratio with an average of 52 times, TOI Ratio with an average of 7 days, NDR Ratio shows an average of 12.85%, and GDR shows a decrease of 2.70%. The performance of the learning and growth perspective as a whole can be said to have "good" results with a score of 84%

Pengaruh Lingkungan Belajar dan Sistem Pembelajaran Daring menggunakan Google Meet terhadap Motivasi Belajar Mahasiswa Akuntansi UIN Sultan Syarif Kasim Riau pada masa pandemi Covid 19

Pada masa pandemi Covid 19 telah banyak terjadi perubahan terkait lingkungan dan sistem pembelajaran pada mahasiswa, sehingga mempengaruhi motivasi belajar mereka. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh lingkungan belajar dan sistem pembelajaran daring menggunakan google meet terhadap motivasi belajar mahasiswa pada masa pandemi Covid 19. Metode dalam penelitian ini menggunakan metode survey dengan menguji hipotesa dan menggunakan data kuantitatif. Hasil dari penelitian ini adalah lingkungan belajar dan sistem pembelajaran daring menggunakan google meet berpegaruh positif terhadap motivasi belajar mahasiswa. Hal ini menunjukkan bahwa perubahan lingkungan dan sistem pembelajaran pada masa pandemi Covid 19 membuat mahasiswa menjadi mandiri dan memiliki pemikiran yang kritis

Pengaruh Tingkat Pendidikan Dewan Direksi, Pertumbuhan Perusahaan, Profitabilitas, dan Umur Perusahaan Terhadap Manajemen Laba

This research is a quantitative study which aims to determine the influence of education board level, company growth, profitability and company age on earnings management in transportation and logistics sector companies listed on the Indonesia Stock Exchange (BEI) year period 2020-2022. In determining the research sample, a purposive sampling technique was used with a total population 50 companies and samples total 19 companies. This research uses secondary data obtained from company financial report data. The data analysis technique uses panel data regression analysis (pooled data) with the help of the program Eviews 12. The results of this research indicate that partially the variables of company growth and profitability have a significant effect on earnings management. Meanwhile, the education level of the board of directors and company age have no effect on earnings management. From this research, the coefficient of determination was also obtained (R2) with value 0.443639 means that it is as big as 44.36% disclosure is explained by the variables of board of directors' education level, company growth, profitability, and company age. Meanwhile, 55.64% is explained by other variables outside the model