PEMBICARA RAPAT SELAIN GM, ADALAH MARKETING MANAGER, OPERAT/ON/MANAJEMEN RAPAT YANG EFEKTIF DAN EFISIEN

Meeting is something that is important for managers, but sometimes meeting takes a lot of times without achieving its objectives. In order to have an effective and efficient meeting, management of meeting should be applied. Management is the planning, organizing, leading and controlling of resources, to achieve organizational goals effectively and efficiently. Planning should consider why, what, who, when, where, and how

PENGUKURAN KUALITAS JASA

Service management is very important, because it determines Service Quality. Service Quality determines customer's satisfaction, and customer's satisfaction determines customer's behavior intentions. It is not easy to measure Service Quality, especially because service is intangible, but every service company which want to improve their service quality, should measure their service quality. We can measure service quality using SERVQUAL or SERVPERF. Research result determined that SERVPERF better than SERVQUAL

TEORI KEPEMIMPINAN SIFAT

Leadership is the ability to influence a group toward the achievement of a vision or a set of goals. There are three groups of Leadership theories: trait theories, behavioral theories, and contingency theories. Trait theories of leadership differentiate leaders from non-leaders by focusing on personal qualities and characteristics. This paper focuses on trait theories of leadership.  This theory is based on characteristics of many leaders - both successful and unsuccessful - and is used to predict leadership effectiveness

TEORI KEPEMIMPINAN SIFAT

Leadership is the ability to influence a group toward the achievement of a vision or a set of goals. There are three groups of Leadership theories: trait theories, behavioral theories, and contingency theories. Trait theories of leadership differentiate leaders from non-leaders by focusing on personal qualities and characteristics. This paper focuses on trait theories of leadership.  This theory is based on characteristics of many leaders - both successful and unsuccessful - and is used to predict leadership effectiveness

PENGUKURAN KUALITAS JASA

Service management is very important, because it determines Service Quality. Service Quality determines customer's satisfaction, and customer's satisfaction determines customer's behavior intentions. It is not easy to measure Service Quality, especially because service is intangible, but every service company which want to improve their service quality, should measure their service quality. We can measure service quality using SERVQUAL or SERVPERF. Research result determined that SERVPERF better than SERVQUAL

Kekuasaan dan Taktik Mempengaruhi Orang Lain Dalam Organisasi

Power and Influence Tactics, always exist in any organization. To become an effectiveleader or manager, every leader needs to know both of them. This paper try to describethe meaning of power, sources of power, types of power, how to increase or decreasepower, coalition (power in group), and influence tactics usually used in an organiza-tion. The direction of influence tactics can be upward, lateral, or downward. Powercan be differentiated into soft and hard power. Using soft-power is more effectivethan hard-power. To become an effective leader, a wise leader would use soft-powerand avoid using hard-power.Keywords: power, influence tactics, effective leade

NILAI-NILAI KRISTIANI DALAM KEPEMIMPINAN PELAYAN

Servant-leadership is one of the frontier leadership theories. Love is the basic characteristic of Servant Leadership, ending with Service, which is the main motivation of a Servant Leader. Values that embedded are Servant Leadership is Christian Values

Analisis Karakteristik dan Perilaku Konsumen Tenun Songket Palembang

Pada saat ini di Indonesia banyak sekali budaya-budaya asing yang mulai masuk dan budaya-budaya tersebut mempengaruhi secara drastis terhadap cara gaya hidup masyarakat di Indonesia. Contohnya seperti budaya J-Pop, K-Pop ataupun budaya barat. Dengan masuknya berbagai macam budaya, makin lama dirasakan bahwa nilai-nilai kebudayaan asli dari Indonesia semakin berkurang. Kecintaan terhadap produk buatan Indonesia, kebudayaan akan seni tarian, membatik, menenunpun pada saat ini sudah mulai berkurang. Kain songket Palembang adalah salah satunya. Secara kualitas, kain songket Palembang merupakan songket terbaik di Indonesia. Bahkan, songket ini disematkan julukan sebagai “Ratu Segala Kain.” Pada penelitian ini ingin diketahui lebih jauh siapa sebenarnya pasar kain songket Palembang, bagaimana karakteristik konsumennya, bagaimana awareness konsumen terhadap kain songket Palembang, bagaimana persepsi konsumen terhadap atribut produk, ketersediaan, harga dan apakah perlu kain songket Palembang diberi merek.Penelitian ini menggunakan metode eksploratif yang bertujuan untuk mendapatkan gambaran mengenai situasi yang terjadi dengan cara mengumpulkan data. Penelitian dilakukan untuk melihat bagaimana persepsi konsumen terhadap variabel-variabel yang ada, kemudian diolah dan dianalisis baik secara kuantitatif maupun secara kualitatif. Teknik pengolahan data pada penelitian ini dilakukan dengan cara kuesioner dan wawancara kepada 178 orang responden wanita usia 17-55 tahun kalangan menengah dan atas yang berada di Jakarta, Bandung dan Palembang.Hasil penelitian menunjukan bahwa awareness responden pada penelitian ini terhadap kain songket Palembang cukup baik. 135 responden dari 178 responden aware terhadap kain songket Palembang. Persepsi responden terhadap atribut produk kain songket Palembang netral. Persepsi responden terhadap ketersediaan (availability) kain songket Palembang positif. Persepsi responden terhadap harga kain songket Palembang positif. Dalam penelitian ini juga digambarkan lebih jauh mengenai aktivitas, ketertarikan dan minat responden. Responden menginginkan kain songket Palembang diberi merek sehingga lebih meningkatkan citra produk, dan memudahkan konsumen ketika melakukan pembelian ulang

PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KEMAMPUAN PARA PELAKU USAHA KECIL DI BANDUNG

The purpose of this training is to increase the knowledge and abilities of novice entrepreneurs who are just starting out or small entrepreneurs who want to develop their business to be bigger and more planned. Improving the management capabilities of small entrepreneurs, can help them improve their business strategy, operations management, marketing, finance, human resources, and financial reports. The target is to increase the ability of novice entrepreneurs or small entrepreneurs, so that they are able to improve their business management, increase sales, and ultimately be able to increase the scale (size) of the company and the profit of the company in a sustainable manner. The training methods provided are in the form of presentations on how to make a business strategy, crisis management, marketing management during a crisis, how to calculate Cost of Goods Sold (COGS), how to make a Profit/Loss Report, and how to create Brand Rights. After attending the training for 2 months, all participants are required to create an initial Business Model Canvas. This business model is then gradually evaluated and redeveloped, resulting in continuous improvement